E-Business (LOG409) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
E-Business LOG409 3 0 0 3 6
Pre-requisite Course(s)
N/A
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Nurcan Özyazıcı Sunay
Course Assistants
Course Objectives The course introduces students to a wide range of electronic commerce issues for marketers, as a foundation for continual learning in the dynamic e-commerce environment. The basic aim of this course is, to create an idea for designing their own web pages and to provide the necessary information about using the e-commerce by following the current changes in real life.
Course Learning Outcomes The students who succeeded in this course;
  • To gain an understanding of the theories and concepts underlying e-commerce.
  • To apply e-commerce theory and concepts to what e-marketers are doing in "the real world".
  • To improve familiarity with current challenges and issues in e-commerce
Course Content Types of e-commerce, business paradigms, fundamental concepts, tools of e-commerce, types of payment, types of infrastructure such as communication, technology and payment infrastructure, current positions of Turkish companies in e-commerce and data storage technologies for e-business.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Course Introduction; Changing face of E-Commerce Chapter 1 pp.3-39
2 Overview Of E-Commerce Chapter 2 pp. 51- 80 Bölüm 3 pp.103- 114
3 E-Commerce Market Mechanisms Chapter 4 pp.192- 222
4 Retailing in ECommerce: Products and Services Chapter 8 pp. 412- 480
5 Consumer Behavior, Customer Service, and Advertising Chapter 9 pp.481- 498
6 Company-Centric B2B and Collaborative Commerce Chapter 5 pp.259- 281 Chapter 12 pp. 690- 699
7 Midterm Exam
8 Public B2B Exchanges Chapter 4 pp. 229- 244 Chapter 7 pp. 394- 407
9 Intrabusiness, EGovernment, C2C, ELearning Chapter 6 pp. 372- 376
10 Mobile Commerce http://sosyalmedya.co/en/mobile-commerce-report/, Mobile Commerce A-Z: How Turkish Commerce Evolves with Mobile [REPORT]
11 Law, Ethics, and Cyber Crime Thomas Hoeren, “Law, ethics and Electronic Commerce”, International Review of Informationa Ethics, vol.3, 6/2005.
12 Payments and Order Fulfillment Chapter 8 pp. 443- 464
13 E-Strategy, Internet Communities, and Global EC Chapter ss. 319-329 case study
14 Building E-Commerce Application and Infrastructure Class Discussion and student presentations
15 Application and Presentations Student Presentations
16 Final Exam

Sources

Course Book 1. Chaffey, Dave, E-Business and E-commerce Management: Strategy, implementation and practice, 4th edition, Prentice hall, 2012

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 15
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 10
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 45
Toplam 4 100
Percentage of Semester Work 55
Percentage of Final Work 45
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 The ability to have and use theoretical and practical information in international trade and logistics
2 The ability to define problems, as well as to collect, evaluate, analyze, and interpret data, and to devise solutions, making use of the information, skills, and competencies in the field
3 The ability to perform numerical analyses and research through accessing different resources of information in the field
4 The ability to take part in intra- and interdisciplinary, or multi-cultural working groups, as well as work individually
5 The ability to communicate verbally and in writing in English, and to make use of at least 1 foreign language
6 The ability to act responsibly, and with the awareness in the issues of environmental sensitivity, sustainability, transparency, social responsibility, and ethical values
7 The ability to read, understand, and interpret the relevant legislation in the field of international trade and logistics, and to see the global, and social effects of practices
8 The ability to question and interpret the acquired interdisciplinary pieces of information within the framework of the current economic, social, and environmental conjuncture
9 The ability to stay up to date regarding the local, regional, and global changes in the international trade and logistics, and the supply chain sector; and relevant through improvements on professional competencies and backgrounds, and to devise quick and effective solutions to possible problems through an innovative approach
10 The ability to track national and international regulations in international trade and logistics, to learn logistic procedures and risk management, to use current instruments of technology and informatics, to analyze and improve processes, to devise new ideas and suggestions, to manage activities for change, and to report and document these processes
11 -

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration 1 25 25
Project
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 30 30
Prepration of Final Exams/Final Jury 1 40 40
Total Workload 143