Discussions on Theory (HIR501) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Discussions on Theory HIR501 Elective Courses 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Elective Courses
Course Level Social Sciences Master's Degree
Mode of Delivery
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives This course seeks to develop students’ understanding and interpretation of communication theories as well as their ability to apply these theories to their own research inquiries and endeavours.
Course Learning Outcomes The students who succeeded in this course;
  • Understand the historical development of media theories and how they link with historically important social, political and technological events/issues in the field of mass communication.
  • Develop an understanding of the strengths and limitations of basic theories of mass communication and the ability to apply those theories in research and practice.
  • Comprehend how mass communication theories are accepted throughout society.
  • Discover that mass communication is often at the centre of how we perceive “truth “ and “reality.”
  • Critically evaluate theories.
Course Content A keen understanding and appreciation of communication theories.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Origin of mass communication theories Paradigm shifts in Mass communication theories Models of communication Balnaves, Mark et al. (2009), Media Theories and Approaches, NY, Palgrave Macmillan(p. 57-82). Güngör, N. (2011), İletişim-kuramlar-Yaklaşımlar, Siyasal Kitabevi, Ankara. (s.35-71)
2 Models of communication Balnaves, Mark et al. (2009), Media Theories and Approaches, NY, Palgrave Macmillan(p. 57-82). Güngör, N. (2011), İletişim-kuramlar-Yaklaşımlar, Siyasal Kitabevi, Ankara. (p.35-71)
3 Authoritarian media theory Soviet-communist media theory Libertarian or free press media theory Kayaş R. (1985), Kitle İletişim Sistemleri, Ankara, Verso. (p. 31-58)
4 Social responsibility media theory Democratic participant media theory Development media theory Kayaş R. (1985), Kitle İletişim Sistemleri, Ankara, Verso. (p.31-58)
5 Agenda setting Gate-keeping Güngör, N. (2011), İletişim-kuramlar-Yaklaşımlar, Siyasal Kitabevi, Ankara. (p.286-299)
6 Diffusion of Innovations Propaganda theory Framing Analysis Discourse Analysis Social Construction Two step flow of information Güngör, N. (2011), İletişim-kuramlar-Yaklaşımlar, Siyasal Kitabevi, Ankara. (p.179-223)
7 Diffusion of Innovations Propaganda theory Framing Analysis Discourse Analysis Social Construction Two step flow of information Güngör, N. (2011), İletişim-kuramlar-Yaklaşımlar, Siyasal Kitabevi, Ankara. (p.149-177)
8 Technological Determinism Reshaping communication Güngör, N. (2011), İletişim-kuramlar-Yaklaşımlar, Siyasal Kitabevi, Ankara. (p.311-324)
9 Uses and gratifications Social categories theory Cultivation Analysis Social Learning theory Güngör, N. (2011), İletişim-kuramlar-Yaklaşımlar, Siyasal Kitabevi, Ankara. (p.73-114)
10 Individual Differences Selectivity Processes Knowledge Gap Güngör, N. (2011), İletişim-kuramlar-Yaklaşımlar, Siyasal Kitabevi, Ankara. (p.73-114)
11 Active theory of Television Viewing The Third- Person Effect Güngör, N. (2011), İletişim-kuramlar-Yaklaşımlar, Siyasal Kitabevi, Ankara. (s.265-280)
12 World Systems Dependency Structural Imperialism Cultural Imperialism Globalization Hegemony Güngör, N. (2011), İletişim-kuramlar-Yaklaşımlar, Siyasal Kitabevi, Ankara. (p.225-263)
13 World Systems Dependency Structural Imperialism Cultural Imperialism Globalization Hegemony Güngör, N. (2011), İletişim-kuramlar-Yaklaşımlar, Siyasal Kitabevi, Ankara. (p.225-263)
14 Political Economy of Communication Güngör, N. (2011), İletişim-kuramlar-Yaklaşımlar, Siyasal Kitabevi, Ankara. (p.117-147)
15 Student Presentations
16 Student Presentations

Sources

Course Book 1. Balnaves, Mark et al. (2009), Media Theories and Approaches, NY, Palgrave Macmillan.
2. Kayaş R. (1985), Kitle İletişim Sistemleri, Ankara, Verso.
3. Güngör, N. (2011), İletişim-kuramlar-Yaklaşımlar, Siyasal Kitabevi, Ankara.
4. İnal, A. (1996), Haberi Okumak, Temuçin Yay., Ankara.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 20
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 60
Presentation 1 20
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury - -
Final Exam/Final Jury - -
Toplam 3 100
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 He/she will be competent in evaluating basic concepts and the conceptual interrelations as well as their reflections on theoretical and practical levels.
2 He/she will have the knowledge of the basic methodological approaches, methods and research technics and their implementations.
3 Evaluating the contribution of public relation and advertising theories and applications to the existing/potential occasions and problems in the national and international area.
4 Being aware of the ethics of public relations occupation and having the consciousness of occupational responsibility.
5 Being able to plan and apply strategic communication processes in the fields of public communications, public opinion building, agenda determination, setting, orientation and managing.
6 Creating the sustainable development and quality insight oriented to concepts such as; corporate communication, corporate identity, corporate culture, corporate citizenship, corporate loyalty, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resource, etc.
7 To have a through knowledge of the communication methodology directed to private sector, public sector and civil society
8 Having theoretical knowledge on information communication technologies, understanding its reflections in the society and using this knowledge both in theoretical and application.
9 Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations
10 Reaching current information about the discipline by researching the national and international literature in the field of public relations and publicity.
11 Reaching scientific results by defining the right method/techniques directed to the purpose of the research.
12 Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 16 4 64
Presentation/Seminar Prepration
Project
Report
Homework Assignments 1 10 10
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury 1 10 10
Total Workload 84