ECTS - Public Relations and Advertising Master Programme (Non-Thesis)
Compulsory Departmental Courses
HIR502 - Ethics in Public Relations and Advertising (3 + 0) 5
Sansürden özdenetime kadar gelen iletişimin kontrolü, kamu ve özel teşebbüs medya sisteminde yasal düzenlemelerin karakteri; temel iletişim hak ve özgürlüklerinin yasal biçimlendirmeler ve Türk hukukundaki iletişimle ilgili yasal biçimlendirmeleri ve uygulamalar.
ICM502 - Design and Communication (3 + 0) 5
Communication and theories used in design, theories and methods in order to understand the formation of the language of design; interdisciplinary semantic studies and emerging trends in contemporary designs in order to understand and interpret the formation of the communicative criteria in design; design language created by cultural codes, design a
ISL502 - Marketing Management (3 + 0) 5
Strategic planning and marketing process, marketing strategy; defining targeting audience and target growth in marketing mix, macro and micro environments of marketing, market segmentation, consumer and industrial markets and different aspects of those markets, consumer behavior, product, price, promotion and distribution.