ECTS - Public Relations and Advertising Master Programme (Non-Thesis)

1. Semester

Corse Code Course Name Theory Application/Laboratory Credit ECTS
ISL555 Research Methods 3 0 3 5
HIR598 Term Project 0 0 0 40
SBE-PR-T-AE1FA1 Departmental Elective 0 0 3 5
SBE-PR-T-AE1FA2 Departmental Elective 0 0 3 5
SBE-PR-T-AE1FA3 Departmental Elective 0 0 3 5
SBE-PR-T-AE1FA4 Departmental Elective 0 0 3 5
SBE-PR-T-AE1FA5 Departmental Elective 0 0 3 5
SBE-PR-T-AE1FA6 Departmental Elective 0 0 3 5
SBE-PR-T-AE1FA7 Departmental Elective 0 0 3 5
SBE-PR-T-GE1FA8 Non-Departmental Elective 0 0 3 5
SBE-PR-T-GE1FA9 Non-Departmental Elective 0 0 3 5
Total 3 0 30 90

Elective Courses

Corse Code Course Name Theory Application/Laboratory Credit ECTS
HIR501 Discussions on Theory 3 0 3 5
HIR502 Ethics in Public Relations and Advertising 3 0 3 5
HIR503 Current Debates in Public Relations 3 0 3 5
HIR504 Social Responsibility Campaigns 3 0 3 5
HIR505 PR, Advertising and New Media 3 0 3 5
HIR506 Resarch Application 3 0 3 5
HIR507 Crisis Communication 3 0 3 5
HIR508 Public Relations and Advertising in Turkey 3 0 3 5
HIR509 Advertisement Criticism 3 0 3 5
HIR510 Advertisement and Consumption Culture 3 0 3 5
HIR511 Environment and Organizational Communication 3 0 3 5
HIR512 Communication Strategies in Organizations 3 0 3 5
ISL501 Contemporary Management 3 0 3 5
ISL508 Psychology and Business Ethics 3 0 3 5
ISL511 Human Resources Management 3 0 3 5
ISL502 Marketing Management 3 0 3 5
KAM502 The Social Structure of Turkey 3 0 3 5
KAM534 Strategic Management and Visioning 3 0 3 5
ECON512 Financial Economics 3 0 3 5
ECON501 Economic Theory 3 0 3 5
MAN503 Accounting 3 0 3 6
ISL505 Quantitative Methods 3 0 3 5
ISL506 Organization Theory 3 0 3 5
ISL509 Operations Management 3 0 3 5
KAM511 Leadership and Administration 3 0 3 5
LOJ501 International Marketing and Strategies 3 0 3 5
LOJ506 International Financial Markets and Institutions 3 0 3 5
LOJ517 International Entrepreneurship 3 0 3 5
SY507 Financial Management in Health Services 3 0 3 5
SY508 Marketing Management in Health Services 3 0 3 5
ICM502 Design and Communication 3 0 3 5
Total 93 0 93 156