ECTS - Advertisement and Consumption Culture

Advertisement and Consumption Culture (HIR510) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Advertisement and Consumption Culture HIR510 3 0 0 3 5
Pre-requisite Course(s)
Course Language Turkish
Course Type N/A
Course Level Social Sciences Master's Degree
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion.
Course Coordinator
Course Lecturer(s)
  • Prof. Dr. Özlen Özgen
Course Assistants
Course Objectives Examination of the relationship between advertising and consumer culture.
Course Learning Outcomes The students who succeeded in this course;
  • Understand the origins of contemporary consumer culture
  • Developing a critical approach to reading the advertisements
  • Understanding the relationship between advertising and consumer culture
Course Content The nature of consumption; popular consumption and consumer culture in terms of consuming society.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 A brief introduction
2 The Culture Industries
3 What is consumption culture?
4 What is the relationship between advertising and consumption?
5 Investigation of studies on consumer culture and its relations with advertising
6 Investigation of studies on consumer culture and its relations with advertising
7 Midterm
8 Brands and consumption
9 Consumption culture and Western Media
10 Consumption culture and new media
11 Critical approaches to consumption culture
12 Critical approaches to consumption culture
13 Presentations
14 Presentations
15 Final


Course Book 1. Tüketim Toplumu, Söylenceleri/Yapıları, Jean Baudrillard, 2012, Ayrıntı Yayınları, İstanbul.
2. Tüketim Kültürü, Yetinen Toplumdan Tüketen Toplum, Yavuz Odabaşı, 2006, Sistem Yayınları, Ankara.
3. Büyüsü Bozulmuş Dünyayı Büyülemek, George Ritzer, 2011, Ayrıntı Yayınları, İstanbul.
4. Toplumun Mc Donaldlaştırılması, George Ritzer, 2016, Ayrıntı Yayınları, İstanbul.
5. Consumption and Everyday Life, Mark Paterson, 2006, Routledge, London
6. Consuming Life, Zygmunt Bauman, 2007, Polity Press, Cambridge.
7. Postmodernizm ve Tüketim Kültürü, Featherstone. M. 2013, Ayrıntı Yayınları, İstanbul.
8. Grafik Tasarım ve Reklam, Ulufer Teker, 2009, Yorum Sanat Yayınevi, İstanbul.
9. Şimdi Reklamlar…, Müge Elden, Özkan Ulukök, Sinem Yeygel, 2007. İletişim Yayınları, İstanbul

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 20
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 40
Toplam 4 100
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 He/she will be competent in evaluating basic concepts and the conceptual interrelations as well as their reflections on theoretical and practical levels. X
2 He/she will have the knowledge of the basic methodological approaches, methods and research technics and their implementations. X
3 Evaluating the contribution of public relation and advertising theories and applications to the existing/potential occasions and problems in the national and international area.
4 Being aware of the ethics of public relations occupation and having the consciousness of occupational responsibility. X
5 Being able to plan and apply strategic communication processes in the fields of public communications, public opinion building, agenda determination, setting, orientation and managing.
6 Creating the sustainable development and quality insight oriented to concepts such as; corporate communication, corporate identity, corporate culture, corporate citizenship, corporate loyalty, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resource, etc. X
7 To have a through knowledge of the communication methodology directed to private sector, public sector and civil society X
8 Having theoretical knowledge on information communication technologies, understanding its reflections in the society and using this knowledge both in theoretical and application. X
9 Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations X
10 Reaching current information about the discipline by researching the national and international literature in the field of public relations and publicity. X
11 Reaching scientific results by defining the right method/techniques directed to the purpose of the research. X
12 Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration 1 5 5
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 25 25
Total Workload 98