ECTS - Public Relations and Advertising Master Programme (Non-Thesis)

1 He/she will be competent in evaluating basic concepts and the conceptual interrelations as well as their reflections on theoretical and practical levels.
2 He/she will have the knowledge of the basic methodological approaches, methods and research technics and their implementations.
3 Evaluating the contribution of public relation and advertising theories and applications to the existing/potential occasions and problems in the national and international area.
4 Being aware of the ethics of public relations occupation and having the consciousness of occupational responsibility.
5 Being able to plan and apply strategic communication processes in the fields of public communications, public opinion building, agenda determination, setting, orientation and managing.
6 Creating the sustainable development and quality insight oriented to concepts such as; corporate communication, corporate identity, corporate culture, corporate citizenship, corporate loyalty, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resource, etc.
7 To have a through knowledge of the communication methodology directed to private sector, public sector and civil society
8 Having theoretical knowledge on information communication technologies, understanding its reflections in the society and using this knowledge both in theoretical and application.
9 Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations
10 Reaching current information about the discipline by researching the national and international literature in the field of public relations and publicity.
11 Reaching scientific results by defining the right method/techniques directed to the purpose of the research.
12 Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations.