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1 He/she will be competent in evaluating basic concepts and the conceptual interrelations as well as their reflections on theoretical and practical levels.
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2 He/she will have the knowledge of the basic methodological approaches, methods and research technics and their implementations.
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3 Evaluating the contribution of public relation and advertising theories and applications to the existing/potential occasions and problems in the national and international area.
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4 Being aware of the ethics of public relations occupation and having the consciousness of occupational responsibility.
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5 Being able to plan and apply strategic communication processes in the fields of public communications, public opinion building, agenda determination, setting, orientation and managing.
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6 Creating the sustainable development and quality insight oriented to concepts such as; corporate communication, corporate identity, corporate culture, corporate citizenship, corporate loyalty, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resource, etc.
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7 To have a through knowledge of the communication methodology directed to private sector, public sector and civil society
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8 Having theoretical knowledge on information communication technologies, understanding its reflections in the society and using this knowledge both in theoretical and application.
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9 Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations
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10 Reaching current information about the discipline by researching the national and international literature in the field of public relations and publicity.
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11 Reaching scientific results by defining the right method/techniques directed to the purpose of the research.
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12 Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations.
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