ECTS - Communication Strategies in Organizations

Communication Strategies in Organizations (HIR512) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Communication Strategies in Organizations HIR512 3 0 0 3 5
Pre-requisite Course(s)
Course Language Turkish
Course Type N/A
Course Level Social Sciences Master's Degree
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Elif Eşiyok
Course Assistants
Course Objectives To address the importance of communication in contemporary organizational structures.
Course Learning Outcomes The students who succeeded in this course;
  • Understanding the importance of communication in organizations
  • Be able to know communication strategies
Course Content The nature of communication in and between organizations; the problems between public and organization and their possible solutions; considering organization as a communication system; theories of organization.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Content of the course and activities to be carried out during the semester
2 What is communication?
3 Excellence in communication
4 The importance of communication in organizational theory
5 Verbal and non-verbal communication in organizations
6 Interpersonal communication in organizations
7 Midterm Exam
8 Decision making processes in organizations
9 Conflict management / Subject selection for article presentations
10 Crisis communication / Homework discussion
11 International communication strategies / Homework Discussion
12 Presentation
13 Presentation
14 Presentation
15 Submission of the final assignment


Course Book 1. Aziz, A. (2017), Örgütsel İletişim, Hiperlink Yayınevi: İstanbul
2. Grunig, J. (2005), Halkla İlişkiler ve İletişim Yönetiminde Mükemmelik, Tribeca Yayınevi: İstanbul

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 20
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 40
Toplam 4 100
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 He/she will be competent in evaluating basic concepts and the conceptual interrelations as well as their reflections on theoretical and practical levels. X
2 He/she will have the knowledge of the basic methodological approaches, methods and research technics and their implementations. X
3 Evaluating the contribution of public relation and advertising theories and applications to the existing/potential occasions and problems in the national and international area. X
4 Being aware of the ethics of public relations occupation and having the consciousness of occupational responsibility.
5 Being able to plan and apply strategic communication processes in the fields of public communications, public opinion building, agenda determination, setting, orientation and managing. X
6 Creating the sustainable development and quality insight oriented to concepts such as; corporate communication, corporate identity, corporate culture, corporate citizenship, corporate loyalty, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resource, etc. X
7 To have a through knowledge of the communication methodology directed to private sector, public sector and civil society
8 Having theoretical knowledge on information communication technologies, understanding its reflections in the society and using this knowledge both in theoretical and application. X
9 Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations X
10 Reaching current information about the discipline by researching the national and international literature in the field of public relations and publicity. X
11 Reaching scientific results by defining the right method/techniques directed to the purpose of the research. X
12 Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 6 5 30
Presentation/Seminar Prepration 1 5 5
Homework Assignments 2 10 20
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury 1 10 10
Total Workload 113