ECTS - International Marketing and Strategies
International Marketing and Strategies (LOJ501) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| International Marketing and Strategies | LOJ501 | General Elective | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | Elective Courses Taken From Other Departments |
| Course Level | Social Sciences Master's Degree |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer. |
| Course Lecturer(s) |
|
| Course Objectives | |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | The dynamics of international markets, international marketing strategies, market entry methods, international product, distribution, promotion, pricing strategies. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Scope and Challenges of International Marketing | Part 1, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 3-28 |
| 2 | International Marketing Dynamics | Part 2, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 29-56 |
| 3 | History and Geography: Foundations of Cultural Understanding | Part 3, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 57-76 |
| 4 | Cultural Dynamics in International Marketing | Part 4, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 77-100 |
| 5 | Traditions and Practices of the Business World | Part 5, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 101-120 |
| 6 | International Political and Legal Environment | Part 6, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 121-148 |
| 7 | International Market Research | Part 6, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 121-148 |
| 8 | Midterm Exam | |
| 9 | Emerging Markets and Market Behavior | Part 8, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 177-202 |
| 10 | Multinational Market Regions and Market Groups | Part 9, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 203-240 |
| 11 | International Market Strategies | Part 10, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 240-262 |
| 12 | International Market Entry Strategies | Part 11, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 263-284 |
| 13 | International Branding Strategies | Part 12, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 285-310 |
| 14 | Export, Management and Logistics in International Marketing | Part 13, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 310-328 |
| 15 | Ethics and Responsibility in International Marketing | Part 14, International Marketing, Pervez N. Ghauri and Philip Cateora, McGraw-Hill, 3rd Edition, 2010: ss. 329-350 |
| 16 | Final Exam |
Sources
| Course Book | 1. International Marketing, Pervez Ghauri, Philip Cateora, 3rd Edition, Mc Graw Hill, 2010 |
|---|
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 40 |
| Final Exam/Final Jury | 1 | 60 |
| Toplam | 2 | 100 |
| Percentage of Semester Work | |
|---|---|
| Percentage of Final Work | 100 |
| Total | 100 |
Course Category
| Core Courses | |
|---|---|
| Major Area Courses | X |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | He/she will be competent in evaluating basic concepts and the conceptual interrelations as well as their reflections on theoretical and practical levels. | X | ||||
| 2 | He/she will have the knowledge of the basic methodological approaches, methods and research technics and their implementations. | X | ||||
| 3 | Evaluating the contribution of public relation and advertising theories and applications to the existing/potential occasions and problems in the national and international area. | X | ||||
| 4 | Being aware of the ethics of public relations occupation and having the consciousness of occupational responsibility. | X | ||||
| 5 | Being able to plan and apply strategic communication processes in the fields of public communications, public opinion building, agenda determination, setting, orientation and managing. | X | ||||
| 6 | Creating the sustainable development and quality insight oriented to concepts such as; corporate communication, corporate identity, corporate culture, corporate citizenship, corporate loyalty, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resource, etc. | X | ||||
| 7 | To have a through knowledge of the communication methodology directed to private sector, public sector and civil society | X | ||||
| 8 | Having theoretical knowledge on information communication technologies, understanding its reflections in the society and using this knowledge both in theoretical and application. | X | ||||
| 9 | Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations | X | ||||
| 10 | Reaching current information about the discipline by researching the national and international literature in the field of public relations and publicity. | X | ||||
| 11 | Reaching scientific results by defining the right method/techniques directed to the purpose of the research. | X | ||||
| 12 | Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 6 | 84 |
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 30 | 30 |
| Prepration of Final Exams/Final Jury | 1 | 60 | 60 |
| Total Workload | 222 | ||