ECTS - Current Debates in Public Relations
Current Debates in Public Relations (HIR503) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Current Debates in Public Relations | HIR503 | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | N/A |
| Course Level | Social Sciences Master's Degree |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Team/Group. |
| Course Lecturer(s) |
|
| Course Objectives | The purpose of this course is o broaden the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | The prevailing debates on, especially social implications of public relations and advertising. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction: Applying Social Theory to Public Relations | p.1-20 |
| 2 | On Berger: A Social Constructionist Perspective on Public Relations and Crisis Communication | p.43-61 |
| 3 | On Bourdieu: Public Relations in Field Struggles | p.6282 |
| 4 | On Foucault: A Toolbox for Public Relations | p.83-102 |
| 5 | On Giddens: Interpreting Public Relations through Anthony Giddens’s Structuration and Late Modernity Theory | p.103-118 |
| 6 | On Latour: Actor-Network-Theory (ANT) and Public Relations | p.166-186 |
| 7 | On Luhmann: Contingency, Risk, Trust, and Reflection | p.187-211 |
| 8 | On Mayhew: The Demonization of Soft Power and the Validation of the New Citizen | p.212-230 |
| 9 | On Putnam: Bowling Together—Applying Putnam’s Theories of Community and Social Capital to Public Relations | p.231-251 |
| 10 | On Feminist Theory of Public Relations: An Example from Dorothy E. Smith | p.252-276 |
| 11 | On Spivak: Theorizing Resistance—Applying Gayatri Chakravorty Spivak in Public Relations | p.278-300 |
| 12 | On Weber: Legitimacy and Legitimation in Public Relations | p.301-322 |
| 13 | Conclusions on the Domain, Context, Concepts, Issues, and Empirical Avenues of Public Relations | p.323-240 |
| 14 | Commentary: Linking Sociology with Public Relations—Some Critical Reflections in Reflexive Times | p.341-363 |
| 15 | Student Presentation | |
| 16 | Student Presentations |
Sources
| Course Book | 1. Ihlen, O. B. van Ruler, M. Fredrisson (Ed.) (2009), Public Relations and Social Theory, NY, Taylor & Francis. |
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Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 2 | 80 |
| Presentation | 2 | 20 |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | - | - |
| Final Exam/Final Jury | - | - |
| Toplam | 4 | 100 |
| Percentage of Semester Work | |
|---|---|
| Percentage of Final Work | 100 |
| Total | 100 |
Course Category
| Core Courses | |
|---|---|
| Major Area Courses | X |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | He/she will be competent in evaluating basic concepts and the conceptual interrelations as well as their reflections on theoretical and practical levels. | |||||
| 2 | He/she will have the knowledge of the basic methodological approaches, methods and research technics and their implementations. | |||||
| 3 | Evaluating the contribution of public relation and advertising theories and applications to the existing/potential occasions and problems in the national and international area. | |||||
| 4 | Being aware of the ethics of public relations occupation and having the consciousness of occupational responsibility. | |||||
| 5 | Being able to plan and apply strategic communication processes in the fields of public communications, public opinion building, agenda determination, setting, orientation and managing. | |||||
| 6 | Creating the sustainable development and quality insight oriented to concepts such as; corporate communication, corporate identity, corporate culture, corporate citizenship, corporate loyalty, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resource, etc. | |||||
| 7 | To have a through knowledge of the communication methodology directed to private sector, public sector and civil society | |||||
| 8 | Having theoretical knowledge on information communication technologies, understanding its reflections in the society and using this knowledge both in theoretical and application. | |||||
| 9 | Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations | |||||
| 10 | Reaching current information about the discipline by researching the national and international literature in the field of public relations and publicity. | |||||
| 11 | Reaching scientific results by defining the right method/techniques directed to the purpose of the research. | |||||
| 12 | Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | |||
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | |||
| Prepration of Final Exams/Final Jury | |||
| Total Workload | 0 | ||