ECTS - Current Debates in Public Relations

Current Debates in Public Relations (HIR503) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Current Debates in Public Relations HIR503 3 0 0 3 5
Pre-requisite Course(s)
Course Language English
Course Type N/A
Course Level Social Sciences Master's Degree
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Team/Group.
Course Coordinator
Course Lecturer(s)
  • Dersi veren öğretim elemanı
Course Assistants
Course Objectives The purpose of this course is o broaden the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations.
Course Learning Outcomes The students who succeeded in this course;
  • Understand the main ideas of different social theories
  • Applying different social teheories to public relations
  • Develop new perspectives in PR through social theories
Course Content The prevailing debates on, especially social implications of public relations and advertising.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction: Applying Social Theory to Public Relations p.1-20
2 On Berger: A Social Constructionist Perspective on Public Relations and Crisis Communication p.43-61
3 On Bourdieu: Public Relations in Field Struggles p.6282
4 On Foucault: A Toolbox for Public Relations p.83-102
5 On Giddens: Interpreting Public Relations through Anthony Giddens’s Structuration and Late Modernity Theory p.103-118
6 On Latour: Actor-Network-Theory (ANT) and Public Relations p.166-186
7 On Luhmann: Contingency, Risk, Trust, and Reflection p.187-211
8 On Mayhew: The Demonization of Soft Power and the Validation of the New Citizen p.212-230
9 On Putnam: Bowling Together—Applying Putnam’s Theories of Community and Social Capital to Public Relations p.231-251
10 On Feminist Theory of Public Relations: An Example from Dorothy E. Smith p.252-276
11 On Spivak: Theorizing Resistance—Applying Gayatri Chakravorty Spivak in Public Relations p.278-300
12 On Weber: Legitimacy and Legitimation in Public Relations p.301-322
13 Conclusions on the Domain, Context, Concepts, Issues, and Empirical Avenues of Public Relations p.323-240
14 Commentary: Linking Sociology with Public Relations—Some Critical Reflections in Reflexive Times p.341-363
15 Student Presentation
16 Student Presentations


Course Book 1. Ihlen, O. B. van Ruler, M. Fredrisson (Ed.) (2009), Public Relations and Social Theory, NY, Taylor & Francis.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 2 80
Presentation 2 20
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury - -
Final Exam/Final Jury - -
Toplam 4 100
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 He/she will be competent in evaluating basic concepts and the conceptual interrelations as well as their reflections on theoretical and practical levels.
2 He/she will have the knowledge of the basic methodological approaches, methods and research technics and their implementations.
3 Evaluating the contribution of public relation and advertising theories and applications to the existing/potential occasions and problems in the national and international area.
4 Being aware of the ethics of public relations occupation and having the consciousness of occupational responsibility.
5 Being able to plan and apply strategic communication processes in the fields of public communications, public opinion building, agenda determination, setting, orientation and managing.
6 Creating the sustainable development and quality insight oriented to concepts such as; corporate communication, corporate identity, corporate culture, corporate citizenship, corporate loyalty, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resource, etc.
7 To have a through knowledge of the communication methodology directed to private sector, public sector and civil society
8 Having theoretical knowledge on information communication technologies, understanding its reflections in the society and using this knowledge both in theoretical and application.
9 Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations
10 Reaching current information about the discipline by researching the national and international literature in the field of public relations and publicity.
11 Reaching scientific results by defining the right method/techniques directed to the purpose of the research.
12 Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload 0