Marketing in Tourism (TUR511) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Marketing in Tourism TUR511 3 0 0 3 5
Pre-requisite Course(s)
Course Language Turkish
Course Type N/A
Course Level Social Sciences Master's Degree
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Demonstration, Discussion.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Gonca Güzel Şahin
Course Assistants
Course Objectives The aim of this lecture is to give the students necessary informations about the marketing which provides feedback for customer needs and wants
Course Learning Outcomes The students who succeeded in this course;
  • Express the terms of Basic Marketing and Tourism Marketing.
  • Identify the importance of marketing at tourism.
  • Identify and express the properties and difficulties of service marketing and the points that need to be carefull at practice.
  • Describe market research, marketing strategies, marketing plans and programs.
  • Define producer and consumer oriented marketing components, distribution canals and promotion activities.
  • Interpret the datas collected by market research; analyse deficiencies and defects composed by interprets.
  • Translate opinions, problems and solution methods related by touristic markets and marketing activities to directors and investors of tourism enterprises
Course Content Marketin notion, marketing planning, tourism marketing, touristic product, tourism markets, delivering systems.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Definition and plan of marketing Chapter 1
2 Situation analyze,aims and strategies Chapter 2
3 Marketing action plan and its perform Chapter 3
4 Measuring,estimeting and correcting Chapter 4
5 Marketing of tourism Chapter 5
6 Touristic product and distrubition systems in tourism Chapter 6
7 Mid Term Exam Mid Term Exam
8 Introduction in tourism and research of tourism marketing Chapter 7
9 Management organizations and politics of toursm marketing Chapter 8
10 International tourism marketing Chapter 9
11 Performing of assignment project Performing of assignment project
12 Performing of assignment project Performing of assignment project
13 Performing of assignment project Performing of assignment project
14 Performing of assignment project Performing of assignment project
15 Performing of assignment project Performing of assignment project
16 Final Exam Final Exam


Course Book 1. Remzi Altunışık, Şuayip Özdemir, Ömer Torlak (2006), Modern Pazarlama, Değişim

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 20
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation - -
Project 1 40
Report - -
Seminar - -
Midterms Exams/Midterms Jury - -
Final Exam/Final Jury 1 40
Toplam 3 100
Percentage of Semester Work 60
Percentage of Final Work 40
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 He/she will be competent in evaluating basic concepts and the conceptual interrelations as well as their reflections on theoretical and practical levels.
2 He/she will have the knowledge of the basic methodological approaches, methods and research technics and their implementations.
3 Evaluating the contribution of public relation and advertising theories and applications to the existing/potential occasions and problems in the national and international area.
4 Being aware of the ethics of public relations occupation and having the consciousness of occupational responsibility.
5 Being able to plan and apply strategic communication processes in the fields of public communications, public opinion building, agenda determination, setting, orientation and managing.
6 Creating the sustainable development and quality insight oriented to concepts such as; corporate communication, corporate identity, corporate culture, corporate citizenship, corporate loyalty, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resource, etc.
7 To have a through knowledge of the communication methodology directed to private sector, public sector and civil society
8 Having theoretical knowledge on information communication technologies, understanding its reflections in the society and using this knowledge both in theoretical and application.
9 Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations
10 Reaching current information about the discipline by researching the national and international literature in the field of public relations and publicity.
11 Reaching scientific results by defining the right method/techniques directed to the purpose of the research.
12 Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 15 5 75
Presentation/Seminar Prepration
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload 123