ECTS - PR, Advertising and New Media

PR, Advertising and New Media (HIR505) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
PR, Advertising and New Media HIR505 3 0 0 3 5
Pre-requisite Course(s)
Course Language English
Course Type N/A
Course Level Social Sciences Master's Degree
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Elif Eşiyok
Course Assistants
Course Objectives This course critically examines key theoretical approaches to understanding and analyzing the role of digital and interactive media in contemporary society and culture. The course also introduces an historical perspective that situates new media and theory within broader understandings of technology and its relationship to culture and social change
Course Learning Outcomes The students who succeeded in this course;
  • Critically assess and synthesize media theories, analytical approaches, and practices
  • Connect disparate theories and understand their development and contribution to the field of media studies
  • Critique and contribute to debates about digital media ownership, economics, intellectual property, regulation, privacy, identity, sociality, infrastructure, and equity
Course Content Debates/discussions about the Internet as a commercial business and the nature of its impact on society and culture.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Third-Wave Vision: Technology as Social Transformer
2 Transformative Discourse in 1990's
3 An Archaeology of Information Sector
4 Information Sector Studies
5 Information Society Theories
6 Cultur and Information: Lyotard and Baudrillard
7 Cultur and Information: Jameson and Habermas
8 Realistic Theories:Social Shaping Approaches
9 Long-Wave Approach
10 The Socio-Technical Paradigm Concept
11 Informational Capitalism Aproaches
12 New Modes of Work, Consumption and the State Regimes
13 New Media Innovations and Mature Media
14 Alternative Prospects and Possibillities
15 Students Presentations
16 Students Presentations


Course Book 1. Paschal Preston, Reshaping Communication, Sage, London, 2001.
2. Haluk Geray, İletişim ve Teknoloji, Ütopya, Ankara, 2003.
3. Marshall McLuhan, Global Köy, Scala,İstanbul, 2001.
4. Alvin Toffler, Yeni Güçler Yeni Şoklar, Altın Kitap, İstanbul, 1992.
5. Rudolf Bahro, Kızıldan Yeşile, Metis, İstanbul, 1990.
6. Jean-François Lyotard, Postmodern Durum, Bilgesu, İstanbul, 2013.
7. Jean Bodrillard, Tüketim Toplumu, Ayrıntı, İstanbul, 2002.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 2 10
Presentation 1 50
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 10
Final Exam/Final Jury - -
Toplam 4 70
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 He/she will be competent in evaluating basic concepts and the conceptual interrelations as well as their reflections on theoretical and practical levels.
2 He/she will have the knowledge of the basic methodological approaches, methods and research technics and their implementations.
3 Evaluating the contribution of public relation and advertising theories and applications to the existing/potential occasions and problems in the national and international area.
4 Being aware of the ethics of public relations occupation and having the consciousness of occupational responsibility.
5 Being able to plan and apply strategic communication processes in the fields of public communications, public opinion building, agenda determination, setting, orientation and managing.
6 Creating the sustainable development and quality insight oriented to concepts such as; corporate communication, corporate identity, corporate culture, corporate citizenship, corporate loyalty, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resource, etc.
7 To have a through knowledge of the communication methodology directed to private sector, public sector and civil society
8 Having theoretical knowledge on information communication technologies, understanding its reflections in the society and using this knowledge both in theoretical and application.
9 Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations
10 Reaching current information about the discipline by researching the national and international literature in the field of public relations and publicity.
11 Reaching scientific results by defining the right method/techniques directed to the purpose of the research.
12 Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 6 5 30
Presentation/Seminar Prepration 1 5 5
Homework Assignments 2 10 20
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 10 10
Prepration of Final Exams/Final Jury
Total Workload 113