Resarch Application (HIR506) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Resarch Application HIR506 Elective Courses 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language Turkish
Course Type Elective Courses
Course Level Social Sciences Master's Degree
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer, Drill and Practice, Observation Case Study, Problem Solving.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives This one will focus on the application, statistics, analysis, findings and conclusions. This This course is designed to provide you with an understanding of preparing and application of a study design and writing research report in the social sciences. The emphasis is on the preparing a research design, collecting data, data coding, data entry and analysis by using SPSS, and writng findings and conclusions. We will prepare and apply a research design, then we code and enter the data. In data analysis, we will use our actual data and learn single, two and multiple variable analyses, single sample group, two group and multiple group analyses, and factor analysis. By the end of the course, we will be able to construct a complete study report.
Course Learning Outcomes The students who succeeded in this course;
  • At the end of the semester, students will be able to: define research; explain research terms; describe the research process and the principles and activities;
  • Explain how to extract a sample from a population
  • design a research and apply it
  • decide on type of statistical analysis that is suitable for a research question or hypothesis
  • Uses SPSS for data analysis, learn how to interpret a statistical result
  • write findings according to the statistical results
  • Write conclusions and suggestions according to the findings, study rationale and literature review.
Course Content Preparing a research design, collecting data, data coding, data entry and analysis by using SPSS, and writing findings and conclusions.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Orientation
2 Setting aims of the survey research design we will prepare and use Setting the scope of our research; population and sampling Assignment
3 Preparing questionnaire:
4 Revising the questionnaire • Actual Sampling • Deciding on how to collect data • Deciding on work load for each person Assignment: Going to the field to collect data
5 Revising the questionnaire • Actual Sampling • Deciding on how to collect data • Deciding on work load for each person Assignment: Going to the field to collect data
6 Coding variables by using SPSS • Nominal, ordinal, interval and ratio measurements and how to code them • Actual coding and data entry Assignment data entry should be completed this week
7 Discussion: assignment presentations • Combining the data entries • How to do data analyses? • What to include in the analyses? • Actual: single variable analysis for our research question • Actual: Presentation of analysis as findings (using tables etc) Assignment: Analyze and present findings
8 Discussion: assignment presentations • Two variable analysis for various types of measurements • Actual: Two variable analysis for our hypotheses • Actual: Presentation of analysis as findings (using tables etc.) Assignment: Analyze and present findings
9 Discussion: assignment presentations • Group comparison • Single sample: comparison with a standard • Actual: Single group comparison for our hypotheses • Actual: Presentation of analysis as findings
10 Discussion: assignment presentations • Two group comparison • Actual: Two group comparison for our hypotheses • Actual: Presentation of analysis as findings
11 Discussion: assignment presentations • More than two group comparison • Actual: More than two group comparison for our hypotheses • Actual: Presentation of analysis as findings
12 Discussion: assignment presentations • Multivariate analysis • Exercise using data you will bring to the class • Presentation of analysis as findings
13 Discussion: assignment presentations • Factor analysis • Exercise using data you will bring to the class • Presentation of analysis as findings
14 Writing findings • Discussion: assignment presentations • Actual: presentation of findings of our research Assignment: Analyze and present findings
15 Writing Conclusions • Discussion: assignment presentations • Actual: presentation of conclusions of our research
16 Final Exam

Sources

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 40
Presentation 1 20
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury - -
Final Exam/Final Jury 1 30
Toplam 3 90
Percentage of Semester Work 100
Percentage of Final Work 0
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 He/she will be competent in evaluating basic concepts and the conceptual interrelations as well as their reflections on theoretical and practical levels.
2 He/she will have the knowledge of the basic methodological approaches, methods and research technics and their implementations.
3 Evaluating the contribution of public relation and advertising theories and applications to the existing/potential occasions and problems in the national and international area.
4 Being aware of the ethics of public relations occupation and having the consciousness of occupational responsibility.
5 Being able to plan and apply strategic communication processes in the fields of public communications, public opinion building, agenda determination, setting, orientation and managing.
6 Creating the sustainable development and quality insight oriented to concepts such as; corporate communication, corporate identity, corporate culture, corporate citizenship, corporate loyalty, reputation, value, social responsibility, image management, relationship management, perception management, emotional intelligence, human resource, etc.
7 To have a through knowledge of the communication methodology directed to private sector, public sector and civil society
8 Having theoretical knowledge on information communication technologies, understanding its reflections in the society and using this knowledge both in theoretical and application.
9 Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations
10 Reaching current information about the discipline by researching the national and international literature in the field of public relations and publicity.
11 Reaching scientific results by defining the right method/techniques directed to the purpose of the research.
12 Come to conclusions by connecting and analyzing data on social sciences and using these conclusions in the field of public relations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Project
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload 0