ECTS - Software Product Management

Software Product Management (SE456) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Software Product Management SE456 Area Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Elective Courses
Course Level Natural & Applied Sciences Master's Degree
Mode of Delivery
Learning and Teaching Strategies .
Course Coordinator
Course Lecturer(s)
  • Dr. Haluk Altunel
Course Assistants
Course Objectives
Course Learning Outcomes The students who succeeded in this course;
  • To understand the role and responsibilities of a ProdM.
  • To identify market gaps and user needs and formulate a technically feasible product vision and strategy.
  • To effectively prepare Product Requirement Documents (PRD) and develop strategies for managing technical debt.
  • To understand DevOps and Release Management processes and up-to-date approaches, and to effectively make data-driven decisions.
Course Content The Product Manager?s role, market analysis, and business models. Product Discovery and identifying technical assumptions. Technical feasibility and PRDs. Agile, Release, Quality and Technical Debt Management. Team Collaboration. Product Analytics. Go-to-Market and Product-Led Growth. AI integration with MLOps principles.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Product Manager’s role and responsibilities. Reading lecture hand-outs
2 Market and Technical Business Model Analysis Reading lecture hand-outs
3 Product Vision and Strategy Reading lecture hand-outs
4 Goal Setting and Metrics Reading lecture hand-outs
5 Product Discovery and Requirement Gathering Reading lecture hand-outs
6 Opportunity Assessment, Prioritization, and Technical Feasibility Reading lecture hand-outs
7 Project Presentations Reading lecture hand-outs
8 Agile and Technical Debt Management Reading lecture hand-outs
9 PRD and Definition of Done (DoD) Principles Reading lecture hand-outs
10 UX/UI, System Architecture, and Engineering Collaboration: The impact of system architecture, such as Microservices and APIs, on product decisions. Communication and alignment with Engineering and Design teams. Reading lecture hand-outs
11 Product Analytics: Funnel and Cohort analysis. Logging and Data Collection Infrastructure Strategies. Technical interpretation of metrics and A/B test results Reading lecture hand-outs
12 Go-to-Market (GTM), Release, and Quality Management: Launch and Release Plans, introduction to DevOps and similar up-to-date processes. ProdM management of QA (Quality Assurance) processes. Product-Led Growth (PLG) Reading lecture hand-outs
13 Artificial Intelligence (AI) Integration (Week 1): The use of AI/ML Features in Software Products. Viewing AI as a product feature (e.g., recommendation, automation). Requirement Management and Data Infrastructure Strategy Reading lecture hand-outs
14 Artificial Intelligence (AI) Integration (Week 2): AI/ML Management Challenges and MLOps. Integration of AI features into the technical architecture and MLOps (DevOps for ML) principles. Data bias and ethical challenges. Project Presentations Reading lecture hand-outs
15 Final Examination Preparation for the final examination.
16 Final Exam Preparation

Sources

Other Sources 1. The Product Book: How to Become a Great Product Manager, Product School, Carlos González de Villaumbrosia & Josh Anon, 1st Edition, Product School, 2017.
2. PDMA Essentials: New Product Development, Global Product Development and Management Association (PDMA), 3rd Edition, Wiley, 2017.
3. Inspired: How to Create Tech Products Customers Love, Marty Cagan, 2nd Edition, Wiley, 2018.
4. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback, Dan Olsen, 1st Edition, Wiley, 2015.
5. Designing Machine Learning Systems: An Iterative Process for Production-Ready Applications, Chip Huyen, 1st Edition, O'Reilly Media, 2022.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 10
Project 2 12
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 20
Final Exam/Final Jury 1 40
Toplam 5 82
Percentage of Semester Work 60
Percentage of Final Work 40
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Gains the ability to apply advanced computing and/or information knowledge in solving software engineering problems.
2 Develops solutions using different technologies, software architectures and life-cycle approaches.
3 Gains the ability to design, implement, and evaluate a software system, component, process, or program using modern techniques and engineering tools for software engineering practices.
4 Gains ability to gather/acquire, analyze, interpret data and make decisions to understand software requirements.
5 Gains skills of effective oral and written communication and critical thinking about a wide range of issues arising in the context of working constructively on software projects.
6 Gains the ability to access information to follow current developments in science and technology, conducts scientific research in the field of software engineering, and conducts a project.
7 Acquires an understanding of professional, legal, ethical and social issues and responsibilities related to Software Engineering.
8 Acquires project and risk management skills and gains awareness of the importance of entrepreneurship, innovation, and sustainable development, as well as international standards and methodologies.
9 Understands the impact of Software Engineering solutions in a global, environmental, societal and legal context while making decisions.
10 Gains awareness of the development, adoption, and ongoing support for the use of excellence standards in software engineering practices.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 12 2 24
Presentation/Seminar Prepration 1 4 4
Project 2 12 24
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 5 5
Prepration of Final Exams/Final Jury 1 15 15
Total Workload 120