ECTS - Strategic Management in Airlines

Strategic Management in Airlines (AVM420) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Strategic Management in Airlines AVM420 Area Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Technical Elective Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer, Drill and Practice, Field Trip, Problem Solving, Team/Group, Brain Storming, Project Design/Management.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives Explanation of the basic concepts of management, Explanation of the basic concepts of the airline business and air transport services, Explanation of the concept of global airlines and airline alliances.
Course Learning Outcomes The students who succeeded in this course;
  • Students can be explain the basic concepts of related to management and strategic management processes.
  • Students will be able to explain the basic concepts related to air transport.
  • Students can be explain the airlines' using different network structures.
  • Students can be explain the concept of global airlines and airline alliances.
Course Content The basic concepts of strategic management, strategic management process, SWOT analysis in airlines, system approach in air transportation, airline companies and their strategic positioning, strategy development process in airlines, economic regulations related to air transport, network structure of airlines, environmental analysis of airlines, cos

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Basic management concepts
2 The basic concepts of strategic management
3 Strategic management process
4 SWOT analysis in airlines
5 System approach in air transportation
6 Airline companies and their strategic positioning
7 Strategy development process in airlines
8 Economic regulations relating to air transport
9 Mid-Term Exam
10 Network structure of airlines
11 Environmental analysis of airlines
12 Cost structure of airlines
13 The concept of global airlines
14 Airline alliances
15 Case
16 Final Exam

Sources

Course Book 1. Rigas Doganis, The Airline Business, Second Edition, Routledge, 2006.
Other Sources 2. Pat Hanlon, Global Airlines: Competition in a Transnational Industry, Oxford, 2007

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 5
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics 1 5
Homework Assignments - -
Presentation - -
Project 1 60
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury - -
Toplam 4 100
Percentage of Semester Work 40
Percentage of Final Work 60
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Obtains the ability to identify, define, formulate, and solve problems in the field of aviation management, and to select and apply appropriate analytical and modeling techniques for this purpose. X
2 Acquires sufficient knowledge in Business Administration, Management, and Aviation Management, and obtains the ability to apply both theoretical and practical knowledge from these fields to identify and solve problems encountered in air transportation management. X
3 Acquires the ability to design a complex system or process related to aviation management in such a way that it meets specific requirements under realistic constraints and conditions; and acquires the ability to apply modern design methods for this purpose. Realistic constraints and conditions include factors such as economic considerations, environmental issues, sustainability, manufacturability, ethics, health, safety, and social and political factors, depending on the nature of the design. X
4 Acquires the ability to develop, select, and utilize modern techniques and tools required for applications in aviation management; and obtains the ability to effectively use information technologies. X
5 Acquires the ability to design experiments, conduct experiments, collect data, and analyze and interpret results for the investigation of problems in aviation management.
6 The ability to work effectively in the disciplinary and multi-disciplinary teams; individual study skills. X
7 Gains the ability to communicate effectively in English, both orally and in writing; and possesses knowledge of at least one foreign language at a minimum of B1 General Level of the Common European Framework of Reference for Languages (CEFR), enabling them to follow developments in their field and share knowledge with others.
8 Develops an awareness of the necessity of lifelong learning; and gains the ability to access information, follow developments in science and technology, and continuously improve oneself. X
9 Acquires knowledge about professional practices such as project management, risk management, and change management; and develops awareness of entrepreneurship, innovation, and sustainable development.
10 Acquires knowledge about the universal and societal impacts of aviation management practices on health, environment, and safety, and develops awareness of the legal consequences of the practices to be implemented.
11 Becomes aware of the impact of management practices and workplace operations in aviation management businesses on employees' health, the environment, and occupational safety, and develops awareness of the legal consequences of practices in these areas.
12 Acquires an awareness of professional and ethical responsibility. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 14 4 56
Presentation/Seminar Prepration
Project 1 20 20
Report
Homework Assignments
Quizzes/Studio Critics 2 5 10
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload 134