ECTS - Product Development and Brand Management

Product Development and Brand Management (MAN412) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Product Development and Brand Management MAN412 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Drill and Practice, Observation Case Study, Team/Group.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Pelin ÖZGEN
Course Assistants
Course Objectives The aim of the course is to provide students with the basic theoretical and practical knowledge about product and brand management.
Course Learning Outcomes The students who succeeded in this course;
  • Knows the basic concepts of the product
  • Knows the basic concepts of the product
  • Can classify products
  • Can classify products
  • Knows new product design and production process
  • Knows new product design and production process
  • Is able to create brand strategy
  • Is able to create brand strategy
  • Can manage the brand to increase the value
  • Can manage the brand to increase the value
Course Content Concepts of product and brand, classification of products, product strategies, new product development, strategic brand management, brand equity, branding strategies.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to Product and Brand Management
2 Basic concepts about "the product"
3 Classification of products
4 New product development process
5 New product development process (continued)
6 Product mix and product strategies
7 Product Life cycle and strategies
8 Differences between product and brand, history and benefits of branding
9 Midterm Exam
10 Branding process
11 Brand identity, image and positioning
12 Customer-based brand value
13 Brand Extension Strategies
14 Presentations
15 Presentations
16 Final Exam

Sources

Course Book 1. Ulrich, k. and Eppinger, S. (2016) Product Design and Development, 6th Edition, McGraw Hill

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 10
Project 1 20
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 25
Final Exam/Final Jury 1 35
Toplam 5 100
Percentage of Semester Work 65
Percentage of Final Work 35
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 An ability to apply airframe and powerplant maintenance skills for the candidates to prepare for the EASA JAR 66 certification.
2 To learn the technical terms and concepts in order to communicate verbally and in writing about the maintenance procedures, reports and results.
3 An ability to apply of knowledge and skills in solving aircraft maintenance problems.
4 An ability to understand and apply fundamental sciences and forethoughts the facts and precautions (such as physics).
5 The knowledge of operating principles of aircraft, and fundamental principles of aircraft flight and maintenance.
6 A standard and widespread understanding of professional and ethical responsibility.
7 Knowledge of the importance of the application of maintenance procedures correctly.
8 Knowledge of personal safety.
9 An ability to perform inspection techniques.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration 1 10 10
Project 1 20 20
Report
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 30 30
Total Workload 128