Design Management and Marketing (EUT331) Course Detail

Course Name	Course Code	Season	Lecture Hours	Application Hours	Lab Hours	Credit	ECTS
Design Management and Marketing	EUT331	5. Semester	2	0	0	3	5

Pre-requisite Course(s)
N/A

Course Language	English
Course Type	Compulsory Departmental Courses
Course Level	Bachelor’s Degree (First Cycle)
Mode of Delivery	Face To Face
Learning and Teaching Strategies	Lecture, Demonstration, Observation Case Study.
Course Coordinator
Course Lecturer(s)	Asst. Prof. Dr. Seçil Toros
Course Assistants
Course Objectives	The course focuses on the "design management" process and basic marketing concepts applied in professional design services with businesses and brands.
Course Learning Outcomes	The students who succeeded in this course; Learns how industrial design functions for firms and brands Develops the design process skills Learns Marketing Mix Understands design and product development process for marketing mix Understands the design, innovation, research and development concepts
Course Content	Design, innovation, research and development, corporate marketing, product development.

Weekly Subjects and Releated Preparation Studies

Week	Subjects	Preparation
1	Introduction of the course; the aim, content, responsibilities and evaluation
2	Design Management	Mozota, B. B. (2005). Tasarım yönetimi. Kapital Medya AŞ. Er, Ö., Er, H. A., & Manzakoğlu, B. T. (2010). Tasarım yönetimi: tanım, kapsam ve uygulama. TÜSİAD.
3	The evolution of the concept	Mozota, B. B. (2005). Tasarım yönetimi. Kapital Medya AŞ.
4	Design Management Approaches	Güneş, S. (2006). Tasarım yönetimi kavramına rleştirel bir bakış. Doysa, XXI, ss: 90-98.
5	Classwork	Additional References
6	Design and Marketing	Mozota, B. B. (2005). Tasarım yönetimi. Kapital Medya AŞ.
7	Marketing Mix	Additional References
8	User-Consumer-Target Market	Additional References
9	Market Segmentation	Additional References
10	Marketing Research	Additional References
11	Marketing Research	Gegez, A. E. (2007). Pazarlama araştırmaları. Beta Basım Yayım Dağıtım AŞ.
12	Brand Communication	Mozota, B. B. (2005). Tasarım yönetimi. Kapital Medya AŞ.
13	Brand and Design	Additional References
14	Design Brief	Phillips, P. L. (2004). Creating the Perfect Design Brief: How to manage design for strategic advantage. Skyhorse Publishing Inc.
15	Design Brief	Additional References
16	Design, innovation, research & development	Elçi, Ş., & Karataylı, İ. (2008). İnovasyon rehberi: Karlılık ve rekabetin elkitabı. Technopolis Group Türkiye.

Sources

Course Book	1. Er, Ö., Er, H. A., & Manzakoğlu, B. T. (2010). Tasarım yönetimi: tanım, kapsam ve uygulama. TÜSİAD.
	2. Odabaşı, Y., & Barış, G. (2002). Tüketici davranışı. MediaCat Akademi.
	3. Gegez, A. E. (2007). Pazarlama araştırmaları. Beta Basım Yayım Dağıtım AŞ.
	4. Elçi, Ş., & Karataylı, İ. (2008). İnovasyon rehberi: Karlılık ve rekabetin elkitabı. Technopolis Group Türkiye.
	5. Güneş, S. (2006). Tasarım yönetimi kavramına rleştirel bir bakış. Doysa, XXI, ss: 90-98.
	6. Phillips, P. L. (2004). Creating the Perfect Design Brief: How to manage design for strategic advantage. Skyhorse Publishing Inc.
	8. Mozota, B. B. (2005). Tasarım yönetimi. Kapital Medya AŞ. Eserin orjinali: Borja de Mozota, B. (2005). Tasarım Yönetimi. MediaCat Kitapları, İstanbul.
	9. Baxter, M. (1995). Product Design: A Practical Guide to the Systematic Methods of New Product Development, London, Chapman & Hall.
Other Sources	7. Sunumları ve diğer uygulama dokümanları dersin sorumlusu tarafından Moodle'a yüklenecektir.
	10. http://www.dmi.org/?page=Journal

Evaluation System

Requirements	Number	Percentage of Grade
Attendance/Participation	-	-
Laboratory	-	-
Application	-	-
Field Work	-	-
Special Course Internship	-	-
Quizzes/Studio Critics	-	-
Homework Assignments	2	20
Presentation	1	20
Project	-	-
Report	-	-
Seminar	-	-
Midterms Exams/Midterms Jury	1	20
Final Exam/Final Jury	1	40
Toplam	5	100

Percentage of Semester Work	60
Percentage of Final Work	40
Total	100

Course Category

Core Courses	X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

#	Program Qualifications / Competencies	Level of Contribution
#	Program Qualifications / Competencies	1	2	3	4	5
1	Defines a creative problem in the focus of design, develops ideas for solution, thinks critically and synthesizes the acquired knowledge to create solutions.
2	Gains the competence to present the comprehensive and in-depth knowledge gained in the discipline of design effectively and confidently in academic platforms.
3	Gains the ability to effectively manage design projects from the initial idea stage to implementation.
4	Determines the necessary research in the field of design, uses the right research methods and techniques, interprets and incorporates the research results into the process.
5	Gains the ability to put theoretical design knowledge into practice and produce innovative solutions.
6	To be able to communicate verbally and in writing in international environments and to follow the agenda focused on the field of design.
7	Takes an active role in both individual and team-based projects and gains the ability to undertake the management of these projects.
8	To be aware of the socio-cultural, socio-economic and environmental contexts and differences, and to look out for the benefit of people, society and the environment.
9	Has knowledge and understanding of sustainability principles and standards in the field of design.
10	Evaluates the knowledge and skills in the field of design with an approach that can produce critical, counter thesis and synthesis.
11	Gains knowledge and understanding of the intellectual, discursive, scientific, technological, technological, aesthetic, artistic, historical and cultural infrastructure necessary for the field.
12	Has the motivation and competence for lifelong learning by being aware of the changing contexts and requirements in the field of design.			X
13	Gains knowledge and understanding of the legal framework and standards, corporate and ethical values related to the field.
14	Gains the ability to express design ideas in two and three dimensions using written and visual presentation techniques and tools including information technologies and artificial intelligence applications.
15	To be able to use materials, production technologies and software within the scope of Industrial Design in the learning and design process.

ECTS/Workload Table

Activities	Number	Duration (Hours)	Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)	16	2	32
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class	16	2	32
Presentation/Seminar Prepration	1	10	10
Project
Report
Homework Assignments	3	12	36
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury	1	15	15
Total Workload			125