ECTS - Design Management and Marketing

Design Management and Marketing (EUT331) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Design Management and Marketing EUT331 2 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Demonstration, Observation Case Study.
Course Coordinator
Course Lecturer(s)
  • Asst. Prof. Dr. Seçil Toros
Course Assistants
Course Objectives The course focuses on the "design management" process and basic marketing concepts applied in professional design services with businesses and brands.
Course Learning Outcomes The students who succeeded in this course;
  • Learns how industrial design functions for firms and brands Develops the design process skills Learns Marketing Mix Understands design and product development process for marketing mix Understands the design, innovation, research and development concepts
Course Content Design, innovation, research and development, corporate marketing, product development.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction of the course; the aim, content, responsibilities and evaluation
2 Design Management Mozota, B. B. (2005). Tasarım yönetimi. Kapital Medya AŞ. Er, Ö., Er, H. A., & Manzakoğlu, B. T. (2010). Tasarım yönetimi: tanım, kapsam ve uygulama. TÜSİAD.
3 The evolution of the concept Mozota, B. B. (2005). Tasarım yönetimi. Kapital Medya AŞ.
4 Design Management Approaches Güneş, S. (2006). Tasarım yönetimi kavramına rleştirel bir bakış. Doysa, XXI, ss: 90-98.
5 Classwork Additional References
6 Design and Marketing Mozota, B. B. (2005). Tasarım yönetimi. Kapital Medya AŞ.
7 Marketing Mix Additional References
8 User-Consumer-Target Market Additional References
9 Market Segmentation Additional References
10 Marketing Research Additional References
11 Marketing Research Gegez, A. E. (2007). Pazarlama araştırmaları. Beta Basım Yayım Dağıtım AŞ.
12 Brand Communication Mozota, B. B. (2005). Tasarım yönetimi. Kapital Medya AŞ.
13 Brand and Design Additional References
14 Design Brief Phillips, P. L. (2004). Creating the Perfect Design Brief: How to manage design for strategic advantage. Skyhorse Publishing Inc.
15 Design Brief Additional References
16 Design, innovation, research & development Elçi, Ş., & Karataylı, İ. (2008). İnovasyon rehberi: Karlılık ve rekabetin elkitabı. Technopolis Group Türkiye.

Sources

Course Book 1. Er, Ö., Er, H. A., & Manzakoğlu, B. T. (2010). Tasarım yönetimi: tanım, kapsam ve uygulama. TÜSİAD.
2. Odabaşı, Y., & Barış, G. (2002). Tüketici davranışı. MediaCat Akademi.
3. Gegez, A. E. (2007). Pazarlama araştırmaları. Beta Basım Yayım Dağıtım AŞ.
4. Elçi, Ş., & Karataylı, İ. (2008). İnovasyon rehberi: Karlılık ve rekabetin elkitabı. Technopolis Group Türkiye.
5. Güneş, S. (2006). Tasarım yönetimi kavramına rleştirel bir bakış. Doysa, XXI, ss: 90-98.
6. Phillips, P. L. (2004). Creating the Perfect Design Brief: How to manage design for strategic advantage. Skyhorse Publishing Inc.
8. Mozota, B. B. (2005). Tasarım yönetimi. Kapital Medya AŞ. Eserin orjinali: Borja de Mozota, B. (2005). Tasarım Yönetimi. MediaCat Kitapları, İstanbul.
9. Baxter, M. (1995). Product Design: A Practical Guide to the Systematic Methods of New Product Development, London, Chapman & Hall.
Other Sources 7. Sunumları ve diğer uygulama dokümanları dersin sorumlusu tarafından Moodle'a yüklenecektir.
10. http://www.dmi.org/?page=Journal

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 2 20
Presentation 1 20
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 20
Final Exam/Final Jury 1 40
Toplam 5 100
Percentage of Semester Work 60
Percentage of Final Work 40
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Has the ability to reflect the multidimensional knowledge obtained regarding the field to the academic environment.
2 Has the knowledge and understanding regarding the necessary intellectual, discursive, scientific, technological, aesthetic, artistic, historical and cultural background for the field.
3 Has the knowledge and understanding in the economic, environmental, social areas and regarding the sustainability principles and standards in the field of Industrial Design.
4 Has the knowledge of legal framework and standards regarding the field.
5 Has the knowledge and understanding on the corporate and ethical values regarding the field.
6 Has the ability to develop concepts and reflect the theory to practice, develop alternative design solutions and carry out the project process independently from the conceptual stage to the implemenetation.
7 Has the ability to identify the necessary research in the field, use the correct research methods and techniques and interpret the results.
8 Has the ability to use the effective drawing, written and visual presentation techniques and tools in the studies regarding the field.
9 Has the self-confidence and competence to take individual and collective responsibility in the interdisciplinary studies.
10 Learns the knowledge and abilities in the field by evaluating them with a critical approach and through generating antithesis and synthesis.
11 Act with the awareness of lifelong learning. Has the necessary motivation and learning skills for this.
12 Follows the developments in the field through using a foreign language at least at European Language Portfolio B1 level and communicates effectively with the colleagues.
13 Uses the computer software at least at the advanced level of European Computer Driving Licence and uses the information technologies required in the field interactively.
14 Uses his/her knowledge and skills in a professional manner, in the light of ethical principles, in accordance with the professional rules and standards and legal frameworks and considering their social, environmental and ethical consequences.
15 With the knowledge of human values, the student is respectful to the human rights and social and cultural rights. Shows the necessary sensitivity for the protection of the natural environment and cultural heritage; acts with the awareness of social responsibility and social justice.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 2 32
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 16 2 32
Presentation/Seminar Prepration 1 10 10
Project
Report
Homework Assignments 3 12 36
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury 1 15 15
Total Workload 125