ECTS - Design Management and Marketing
Design Management and Marketing (EUT331) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Design Management and Marketing | EUT331 | 2 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | N/A |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Demonstration, Observation Case Study. |
| Course Lecturer(s) |
|
| Course Objectives | The course focuses on the "design management" process and basic marketing concepts applied in professional design services with businesses and brands. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Design, innovation, research and development, corporate marketing, product development. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction of the course; the aim, content, responsibilities and evaluation | |
| 2 | Design Management | Mozota, B. B. (2005). Tasarım yönetimi. Kapital Medya AŞ. Er, Ö., Er, H. A., & Manzakoğlu, B. T. (2010). Tasarım yönetimi: tanım, kapsam ve uygulama. TÜSİAD. |
| 3 | The evolution of the concept | Mozota, B. B. (2005). Tasarım yönetimi. Kapital Medya AŞ. |
| 4 | Design Management Approaches | Güneş, S. (2006). Tasarım yönetimi kavramına rleştirel bir bakış. Doysa, XXI, ss: 90-98. |
| 5 | Classwork | Additional References |
| 6 | Design and Marketing | Mozota, B. B. (2005). Tasarım yönetimi. Kapital Medya AŞ. |
| 7 | Marketing Mix | Additional References |
| 8 | User-Consumer-Target Market | Additional References |
| 9 | Market Segmentation | Additional References |
| 10 | Marketing Research | Additional References |
| 11 | Marketing Research | Gegez, A. E. (2007). Pazarlama araştırmaları. Beta Basım Yayım Dağıtım AŞ. |
| 12 | Brand Communication | Mozota, B. B. (2005). Tasarım yönetimi. Kapital Medya AŞ. |
| 13 | Brand and Design | Additional References |
| 14 | Design Brief | Phillips, P. L. (2004). Creating the Perfect Design Brief: How to manage design for strategic advantage. Skyhorse Publishing Inc. |
| 15 | Design Brief | Additional References |
| 16 | Design, innovation, research & development | Elçi, Ş., & Karataylı, İ. (2008). İnovasyon rehberi: Karlılık ve rekabetin elkitabı. Technopolis Group Türkiye. |
Sources
| Course Book | 1. Er, Ö., Er, H. A., & Manzakoğlu, B. T. (2010). Tasarım yönetimi: tanım, kapsam ve uygulama. TÜSİAD. |
|---|---|
| 2. Odabaşı, Y., & Barış, G. (2002). Tüketici davranışı. MediaCat Akademi. | |
| 3. Gegez, A. E. (2007). Pazarlama araştırmaları. Beta Basım Yayım Dağıtım AŞ. | |
| 4. Elçi, Ş., & Karataylı, İ. (2008). İnovasyon rehberi: Karlılık ve rekabetin elkitabı. Technopolis Group Türkiye. | |
| 5. Güneş, S. (2006). Tasarım yönetimi kavramına rleştirel bir bakış. Doysa, XXI, ss: 90-98. | |
| 6. Phillips, P. L. (2004). Creating the Perfect Design Brief: How to manage design for strategic advantage. Skyhorse Publishing Inc. | |
| 8. Mozota, B. B. (2005). Tasarım yönetimi. Kapital Medya AŞ. Eserin orjinali: Borja de Mozota, B. (2005). Tasarım Yönetimi. MediaCat Kitapları, İstanbul. | |
| 9. Baxter, M. (1995). Product Design: A Practical Guide to the Systematic Methods of New Product Development, London, Chapman & Hall. | |
| Other Sources | 7. Sunumları ve diğer uygulama dokümanları dersin sorumlusu tarafından Moodle'a yüklenecektir. |
| 10. http://www.dmi.org/?page=Journal |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 2 | 20 |
| Presentation | 1 | 20 |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 20 |
| Final Exam/Final Jury | 1 | 40 |
| Toplam | 5 | 100 |
| Percentage of Semester Work | 60 |
|---|---|
| Percentage of Final Work | 40 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Has the ability to reflect the multidimensional knowledge obtained regarding the field to the academic environment. | |||||
| 2 | Has the knowledge and understanding regarding the necessary intellectual, discursive, scientific, technological, aesthetic, artistic, historical and cultural background for the field. | |||||
| 3 | Has the knowledge and understanding in the economic, environmental, social areas and regarding the sustainability principles and standards in the field of Industrial Design. | |||||
| 4 | Has the knowledge of legal framework and standards regarding the field. | |||||
| 5 | Has the knowledge and understanding on the corporate and ethical values regarding the field. | |||||
| 6 | Has the ability to develop concepts and reflect the theory to practice, develop alternative design solutions and carry out the project process independently from the conceptual stage to the implemenetation. | |||||
| 7 | Has the ability to identify the necessary research in the field, use the correct research methods and techniques and interpret the results. | |||||
| 8 | Has the ability to use the effective drawing, written and visual presentation techniques and tools in the studies regarding the field. | |||||
| 9 | Has the self-confidence and competence to take individual and collective responsibility in the interdisciplinary studies. | |||||
| 10 | Learns the knowledge and abilities in the field by evaluating them with a critical approach and through generating antithesis and synthesis. | |||||
| 11 | Act with the awareness of lifelong learning. Has the necessary motivation and learning skills for this. | |||||
| 12 | Follows the developments in the field through using a foreign language at least at European Language Portfolio B1 level and communicates effectively with the colleagues. | |||||
| 13 | Uses the computer software at least at the advanced level of European Computer Driving Licence and uses the information technologies required in the field interactively. | |||||
| 14 | Uses his/her knowledge and skills in a professional manner, in the light of ethical principles, in accordance with the professional rules and standards and legal frameworks and considering their social, environmental and ethical consequences. | |||||
| 15 | With the knowledge of human values, the student is respectful to the human rights and social and cultural rights. Shows the necessary sensitivity for the protection of the natural environment and cultural heritage; acts with the awareness of social responsibility and social justice. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 2 | 32 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 16 | 2 | 32 |
| Presentation/Seminar Prepration | 1 | 10 | 10 |
| Project | |||
| Report | |||
| Homework Assignments | 3 | 12 | 36 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | |||
| Prepration of Final Exams/Final Jury | 1 | 15 | 15 |
| Total Workload | 125 | ||