Color in Product Design (EUT381) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Color in Product Design EUT381 Area Elective 1 2 0 2 3
Pre-requisite Course(s)
N/A
Course Language Turkish
Course Type Area Elective Course
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Drill and Practice.
Course Coordinator
Course Lecturer(s)
  • Instructor Ayça Kınık
Course Assistants
Course Objectives To help students to comprehend the important role of color in the product design process, to transfer basic infrastructural knowledge which will help students to develop their point of view, while doing this; emphasizing color-light-form-space relationship and make them get familiar with the terminology of this discipline. Through trial and error, to make students integrate color phenomenon to their personal development process.
Course Learning Outcomes The students who succeeded in this course;
  • Becomes competent in using color consciously and solely to create a design language on the form
  • Considers color phenomenon and color knowledge beginning from the initial phases of the design process.
  • Becomes able to reflect psychological effects of the colors on product design
  • Acquires theoretical knowledge about color perception
  • Becomes able to use international color terminology.
Course Content Basic color knowledge, natural facts related to color, color-light relationship, compositional characteristics of color, the effects it creates, visual, aesthetic, psychological and perceptual characteristics of color, perception of color with five senses, trends in color, color perception and effects in space, color and culture interaction.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to color phenomenon, explanation of how and why the course will be taught.
2 Color basics, color circle, color systems, (introduction to international terminology such as hue, value, chroma etc.)
3 Harmony ; its definition and examination of it with color combinations, color circle homework assignment submission.
4 Harmony of the color forms, ‘color triangle’
5 Contrast: its definition and its examination with color combinations, ‘Color triangle’ homework assignment submission
6 'The role of perception’ in color
7 ‘Perception’ in color, non-visual color perception (5 senses)
8 Color psychology (biological reactions, symbolism)
9 Color psychology, approval of the product selections for the first project
10 Presentation of the first project
11 Subject selection for the final project
12 Final project; 1 stage brain storming presentation, defining design problem, critiques
13 Final project : 2. Step, presentation of the initial sketches, critiques
14 Final project: 3. Step, presentation of the developed sketches, color mock-up, submission of a 2-page report explaining the hows and whys of the color approaches, critiques.
15 Final project: 4. Step. Final presentation, color final model presentation; submission of a 2-page report explaining the hows and whys of the color approaches; if any, revised report presentation
16 Final Jury

Sources

Other Sources 1. Lınton, Harold. 1995. Color in Architecture, Itten, Johannes. 1970. The Elements of Color,Germany Birren ,Faber. 1987 . Principles of Color, USA Fisher, M. P., & Zelanski, P. (1994). Color.
2. Mahnke, F. H. (1996). Color, environment, and human response: an interdisciplinary understanding of color and its use as a beneficial element in the design of the architectural environment. John Wiley & Sons.
3. Kueppers, H. (1982). The basic law of color theory. Barron's. Albers, J. (1975). Interaction of color. Yale University Press. Swirnoff, L. (2003). Dimensional Colour. WW Norton & Company.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 15 10
Laboratory - -
Application 2 30
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 2 10
Presentation - -
Project 1 25
Report - -
Seminar - -
Midterms Exams/Midterms Jury - -
Final Exam/Final Jury 1 25
Toplam 21 100
Percentage of Semester Work 75
Percentage of Final Work 25
Total 100

Course Category

Core Courses
Major Area Courses
Supportive Courses X
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Defines a creative problem in the focus of design, develops ideas for solution, thinks critically and synthesizes the acquired knowledge to create solutions. X
2 Gains the competence to present the comprehensive and in-depth knowledge gained in the discipline of design effectively and confidently in academic platforms. X
3 Gains the ability to effectively manage design projects from the initial idea stage to implementation. X
4 Determines the necessary research in the field of design, uses the right research methods and techniques, interprets and incorporates the research results into the process. X
5 Gains the ability to put theoretical design knowledge into practice and produce innovative solutions. X
6 To be able to communicate verbally and in writing in international environments and to follow the agenda focused on the field of design.
7 Takes an active role in both individual and team-based projects and gains the ability to undertake the management of these projects.
8 To be aware of the socio-cultural, socio-economic and environmental contexts and differences, and to look out for the benefit of people, society and the environment.
9 Has knowledge and understanding of sustainability principles and standards in the field of design.
10 Evaluates the knowledge and skills in the field of design with an approach that can produce critical, counter thesis and synthesis. X
11 Gains knowledge and understanding of the intellectual, discursive, scientific, technological, technological, aesthetic, artistic, historical and cultural infrastructure necessary for the field. X
12 Has the motivation and competence for lifelong learning by being aware of the changing contexts and requirements in the field of design. X
13 Gains knowledge and understanding of the legal framework and standards, corporate and ethical values related to the field.
14 Gains the ability to express design ideas in two and three dimensions using written and visual presentation techniques and tools including information technologies and artificial intelligence applications. X
15 To be able to use materials, production technologies and software within the scope of Industrial Design in the learning and design process.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration 1 3 3
Project
Report
Homework Assignments 2 2 4
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 10 10
Prepration of Final Exams/Final Jury 1 10 10
Total Workload 75