ECTS - Introduction Social Psychology

Introduction Social Psychology (PR120) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Introduction Social Psychology PR120 3 0 0 3 5
Pre-requisite Course(s)
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Demonstration, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Instructor Dr. Enis Tataroğlu
Course Assistants
Course Objectives This course is designed to help students learn the basic concepts in the major areas of social psychology. Specific areas to be covered include perception of people and events, attitudes and social influence, and social interaction and relationships.
Course Learning Outcomes The students who succeeded in this course;
  • To develop an awareness of the applications of the theories and research findings in Social Psychology.
  • Describe and assess the basic psychological theories, principles, and concepts explaining social cognition, attitude formation, decision making, group processes, pro-social behavior, aggression, conformity/obedience and stereotyping/prejudice.
  • Explain how human behavior is influenced by such social factors as groups, authority figures, in-group bias, gender roles, cognitive dissonance, etc.
  • Predict the outcomes of various social situations through application of social psychology principles.
Course Content Basic concepts in the major areas of social psychology; perception of people and events, attitudes and social influence; social interaction and relationships.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to Social Psychology Myers, Chapter 1
2 Person Perception: Forming Impression of Others. Related chapter
3 Social Belief and Judgements Myers Chapter 3
4 Behaviour and Attitudes Myers, Chapter 4
5 Genes, Culture and Gender Meyers, Chapter 5
6 Social Influences: Conformity and Obedience Myers, Chapter 6
7 Persuasion Myers Chapter 7
8 Midterm
9 Group Processes Myers, Chapter 8
10 Prejudice and Stereotypes: Disliking Others Myers, Chapter 9
11 Antisocial Behaviour Aggression : Hurting Others Meyers, Chapter 10
12 Attraction and Intimacy : Liking and Loving Others Myers Chapter 11
13 Prosocial Behaviour :Helping Myers Chapter 12
14 Helping Behavior and Aggression. Myers Chapter 14
15 Conflict and Peace-making Myers Chapter 13
16 Final Exam


Course Book 1. Meyers, David (2010) Social Psychology, McGrawHill

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 60
Toplam 3 100
Percentage of Semester Work 0
Percentage of Final Work 100
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. X
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. X
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. X
4 Students obtain knowledge about the use of new media tools both theoretically and practically. X
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. X
6 Students obtain knowledge about the organizational communications structures. X
7 Students obtain knowledge about various strategies of crisis management. X
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. X
9 Students obtain knowledge about ethical principles and values of public relations and advertising X
10 Students obtain knowledge about legal regulations of both communication law and advertising. X
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. X
12 Students learn how to work in teamwork for PR and advertising researches and practices. X
13 Students learn how to prepare and conduct various communicational activities of various organizations. X
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. X
15 Students learn how to plan and conduct media and advertising campaigns. X
16 Students learn how to use digital communication tools effectively and design a product. X
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. X
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. X
19 Students have the capacity of following the latest developments at national and global levels. X
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. X
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. X
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. X
23 Students have the capacity of forming and practicing brand management strategies.
24 Students have the capacity of dealing with the possible risks in organizations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 14 2 28
Presentation/Seminar Prepration
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 25 25
Prepration of Final Exams/Final Jury 1 25 25
Total Workload 126