ECTS - - Public Relations and Advertising
Compulsory Departmental Courses
ENG101 - English For Academic Purposes I (4 + 0) 3.5
English language skills, especially academic skills, such as reading comprehension, vocabulary building and critical analysis of texts; listening and note-taking, class discussions, presentations, writing, research assignments and use of technology.
ENG102 - English for Academic Purposes II (4 + 0) 3.5
Academic skills such as reading comprehension, class discussions, use of academic vocabulary and critical analysis of texts; research assignments and review of the English language structure; skills such as listening and note-taking, analysis of written products, writing, portfolio keeping, presentation and use of technology.
ENG201 - English for Academic Purposes III (3 + 0) 3
Advanced reading and writing skills, applying critical reading skills and strategies, identifying the organization of a reading text, main ideas of the texts, and the author?s main purpose, summarizing a given text, outlining and writing an argumentative essay.
ENG202 - English for Academic Purposes IV (3 + 0) 3
Preparing and writing research reports and delivering effective oral/written informative and persuasive presentations; gathering information, organizing data, outlining, using appropriate techniques in presentation and delivering for a maximum impact, using visual aids and citation effectively.
ENG301 - English for Occupational Purposes I (3 + 0) 3
Job-related communication skills;the functions such as describing relationships at work,discussing performance reviews and giving feedback,discussing plans and arrangements,using social media for professional communication,discussing on recruitment tests and job interviews,presenting a service or product,writing reviews on websites
ENG302 - English for Occupational Purposes II (3 + 0) 3
More detailed job-related communication skills;describing and organising meetings,developing communicational styles in various cultural settings,handling mistakes and apologizing,getting familiar with marketing styles and advertising,deciding how to adapt and market a product in different countries,
HIST111 - Principles of Atatürk and History of Turkish Revolution I (in English) (2 + 0) 2
French Revolution; structure and geopolitic positioning of Ottoman Empire, reasons of its decline; Westernization movements, First and Second Constitutional Monarchy declarations; Libya and Balkan wars; First World War; period before the War of Independence, congresses, National Pact, establishment of Turkish Grand National Assembly.
HIST112 - Principles of Atatürk and History of Turkish Revolution II (in English) (2 + 0) 2
War of Independence; Lausanne Treaty; declaration of the Republic; removal of sultanic rule and caliphate; Atatürk`s revolutions; establishment of national economy; Second World War, before and after; Turkish Republic after 1960.
IE443 - Occupational Health and Safety (3 + 0) 5
Basic information on occupational health and safety, principles and legislations, occupational health and safety requirements to be applied in the workplace, occupational accidents, risk assessment and occupational audits; a proactive approach to occupational health and safety.
KRY111 - Career Planning (1 + 0) 1
Being a student at Atilim University, Student-centered programs at Atilim University, Faculty, Department presentations, Career Planning and Coop Program, Erasmus, CV writing types, Interview techniques, Effective Communication and presentation techniques, Intelligence and Personality
MAN409 - Entrepreneurship (4 + 0) 5
The nature, importance and history of entrepreneurship, the entrepreneurial mind, creativity, innovation and the business idea, marketing and financial planning, franchising, entrepreneurial strategy and strategic management in operations, entrepreneurship background of Turkey, changes in Turkish entrepreneurial features and activities, characteri
PR121 - Introduction to Communication (3 + 0) 5.5
Basic assumptions on communication; reason, objective, role, function and context of communication; language and communication; culture and communication; self-communication; interpersonal communication; groups and group communication; history of mediated communication: from verbal tradition to printed tradition; from telegraph, photograph to digit
PR123 - Preparing and Writing Assignment (1 + 2) 6
The reliable sources; access to these sources; arranging the format of assignment; plagiarism and academic integrity; how to write; what, when, why and how to reference; quotations and reference styles; how to paraphrase and summarize a text; ways of citing sources in texts; how to write bibliography; how to prepare a successful presentation.
PR124 - Communication Theories (3 + 0) 5
The course includes weekly presentations and discussions about the prevailing (mass) communication theories. Thus, class attendance and participation are important. Students who (a) do not come to class prepared, (b) do not participate in classroom discussions and (c) do not pay due attention in the classroom presentations and interactions, predict
PR224 - Computer Literacy in Communication (0 + 3) 6
Fundamentals of information systems, system and application software. Input, processing, storage, output and communication. Exploring the windows environment. Networking and communication. Internet applications. Use of applications software: word processing, and creating presentations, integrating and sharing information between applications.
PR419 - Media Literacy (3 + 0) 4
This course covers the basic concepts and approaches related to sociology. In this sense, starting from the concept of media literacy, important theoretical approaches are examined. Then, violence, gender, representation of minorities are analyzed through different media materials.
PR437 - Media and Social Representation (3 + 0) 8
How is identity formed, maintained, and represented; how can identity be understood through an historical perspective; how do individuals use traditional and new media to reflect their identities; how does popular culture inform personal displays of identity.
PR460 - Graduation Project (0 + 3) 4
Students develop an independent project by gaining experience in the public relations and advertising project under the supervision of a consultant. Students who write a graduation thesis understand how to form hypotheses, literature review, data collection, and conceptual framework in order to conduct academic research.
TURK401 - Turkish Language I (2 + 0) 2
Languages and their classification; history of Turkish language, its spread over the world and its place among other languages; Turkish language in the republic era; orthography; expressions; foreign words, suffixes and prefixes; punctuation; language and verbalism.
Elective Courses
ART269 - Entrepreneurial World of Contemporary Art (3 + 0) 4
The function and global organisation of contemporary art, which are considered as one of the most important investment tools in the world by international institutions, the socio-economic dimension of the events and the relationship between the world of art: collector, sponsor, and entrepreunership.
ART270 - Entrepreneurship Inspired by Nature: Interdisciplinary Approaches (3 + 0) 5
Biomicicry; the natural processes of sustaining life on earth and using it as a model for social and economic innovations; the integration among the components of ecosystems: living organisms; climate, and the chemical environment;opportunities for innovative entrepreneurship practices with interdisciplinary approaches; the 21st century skills and nature?s principles for innovative and creative entrepreneurship opportunities.
ART285 - Innovative Visual Narrative (3 + 0) 4
Investigation of the visual narration processes through selected examples;preperation of a research report in line with the selected type of visual narration; information about the effectiveness of the visual material or visual narrative on thinking,decision making and personal communication;evaluation;effects of innovative approaches on visual
ART297 - Creative Presentation in Digital Arts (3 + 0) 4
3D modeling techniques suitable for 3D product presentation, workflows of multiple software design, scene lighting render and animation settings, editing presentation animation, using render passes layers in compositing and color correction process.
HUM112 - Preparation for Professional Life (3 + 0) 4
Greeting others kindly and politely; personality traits, body language and smiling; introduction to professional life; preparing CV and resume and preparation for interviews; the concept of being a good human: ethical conduct; the manners of new generation in business life; time management and its importance; addiction in business life, the limits of the work environment, challenges in professional life.
HUM204 - Volunteering Studies (1 + 0) 4
Participating voluntarily in the work of aid organizations established within public institutions, local governments and non-governmental organizations in order to support those who face difficulties, especially children, the elderly, the disabled and disadvantaged groups, and sharing what they acquired through the university education.
HUM211 - Gender Studies and Women Rights (3 + 0) 4
Introduction; gender perceptions; woman and health; woman and politics; woman and law; modernism, gender and women rights; types of violence against women and their prevention; woman and literature; woman labor in the global economy; worklife and woman; woman and entrepreneurship; woman and environment.
HUM291 - Body Language and Communication Methods (3 + 0) 4
Posture, mimic, gesture, a correct and accurate way of using the intonation of speech; leadership skills and abilities to convince or persuade someone to accept a desired way of thinking in the business and social environment; convincing others to adopt new ideas using body language.
HUM310 - Introduction to Sociolinguistics (3 + 0) 4
Factors contributing to the emergence of social approach to language; language variation and the factors that are responsible for the formation of regional and social variation of languages; various patterns of societal multilingualism and power relationships between/among languages; global trends affecting multilingualism; various political and socio-cultural factors that contribute to language maintenance; various methods used in linguistics research; a fieldwork using research methods.
HUM323 - Introduction to Critical Thinking (3 + 0) 4
Examining and discussing the themes of critical thinking, such as writing and thinking clearly, learning and analysing the types of reasonings and arguments, making rational decisions, learning the types of fallacies; also, exercises to make these topics more understandable.
HUM360 - History of Science (3 + 0) 4
The origins and historical deveopment of modern science and scientific method; the ways of knowing the world of different cultures and societies changed over time; the relationship between scientific knowledge to other enterprises, such as art and religion; the key aspects and issues in the advancement of science from ancient world to modern ages.
MAN328 - Financial Literacy and Legislation for Entrepreneurs (3 + 0) 5
Tax legislation, business law information and obligations related to legal legislation in start ups, different company and business types and selection principles, interpretation of financial statements (balance sheet, income statement, cash flow statement).
MAN414 - Entrepreneurship and Business Plan (3 + 0) 5
Fundamental concepts of entrepreneurship, personal characteristics of entrepreneurs, innovative thinking techniques and types, strategic management and planing, alternative ways of launching a business, business plan and fundamental elements of busines plan, techniques of preparing a business plan, from planning to practice, marketing, production
MAN437 - Entrepreneurship and Innovation Seminars (3 + 0) 5
Fundamental concepts of entrepreneurship, personal characteristics of entrepreneurs, innovative thinking techniques, barriers of innovation, internal and external factors of entrepreneurship, intrapreneurship, strategic management and planing, alternative ways of launching a business, business plan and fundamental elements of busines plan
PR233 - History of Civilization (3 + 0) 5
Uluslararası İlişkiler sahasında profesyonel çalışma yapabilmek için kişinin iyi bir tarih anlayışı ve şuuru olmalıdır. Bu amaçla açılan bu ders, Bilim Devriminden günümüze kadar geçen süreçte yükselen medeniyetleri kronolojik bir sıra içinde öğrencilere öğretecektir
PR234 - News Writing (3 + 0) 5
Basic content of the course includes The control of communication and communication relations; Legal regulations of public and private media systems; Development of basic communication rights and responsibilities in society and law; Development of regulations related with communication in Turkey
PR235 - Art History (3 + 0) 5
The content of the course includes the art from past to present and the kinds of art which were created by shaping the material. During this course the meaning and importance of the art, the concept and literature about the history of art are introduced. The appearance and development of various artistic decorations such as architecture, sculptor,
PR323 - Introduction to Text Writing (0 + 0) 5
First, we emphasize information. The major purpose of writing for the mass media is to present information. Second, one of the purposes of this course is to teach you how to write in a professional environment. That is, we want you to understand what the demands of professionalism are and what you will need to meet those demands. Third, writing in
PR324 - Communication Strategies and Organizations (3 + 0) 5
Terms and types in an organization; nature of communication in and between organizations; the problems between public and organization and their possible solutions; considering organization as a communication system; theories of organization.
PR332 - PR and Advertising Criticism (3 + 0) 5
The bulk of the articles are drawn from several leading journals in the field published over the past few years, which cover such topics as the origins and development of public relations both as an academic discipline and a profession, various theories in the field of public relations, modernity-postmodernity, globalization, ethics, social media,
PR335 - Popular Culture and Media (3 + 0) 5
This course examines and analyses the mass culture and popular culture. It explores the key features of popular culture and differences of it from mass culture and high culture. It will further examine the interaction between mass media organizations and popular culture. The course will also focus on the role of the popular culture in reinforcing t
PR415 - PR Campaign Planning I (0 + 3) 5
Fundamentals of communication strategies, preparing a communication strategy on a pilot subject; preparing a strategic plan; preparing communication activities and materials following the completion of the communication plan; a presentation to a jury composed of academic staff.
PR416 - PR Campaign Planning II (0 + 3) 5
Fundamentals of communication strategies, preparing a communication strategy on a pilot subject; preparing a strategic plan; preparing communication activities and materials following the completion of the communication plan; a presentation to a jury composed of academic staff.
PR430 - Journalism Practicum II (0 + 3) 5
This course starts with the definitions and the functions of the concepts and the tools of the journalism. Then it continues with the applications. During the period, the texts as news, article, comment article, reportage are written (or produces), and the images which are accompany to the texts are supplied (or produced). Throughout the semester,
PR435 - Journalism Practicum I (0 + 0) 5
This course starts with the definitions and the functions of the concepts and the tools of the journalism. Then it continues with the applications. During the period, the texts as news, article, comment article, reportage are written (or produces), and the images which are accompany to the texts are supplied (or produced). Throughout the semester,
PR440 - Politicial and Social Structure of Turkey (3 + 0) 5
This course will focus on the controversial and salient areas of Turkey?s social structure. Accordingly the course will start with the basics of social structure in general. Then our focus will shift to the societal and political forces at work in Turkey. After that we will concentrate on various interrelated concepts of Turkish politics and societ