ECTS - - Public Relations and Advertising

Compulsory Departmental Courses

ECON101 - Introduction to Economics I (3 + 0) 5

Introduction to demand, supply and market price formation; household behaviour; elasticity; production process; profit maximizing firm behavior; different market types such as monopoly, perfect competition, oligopoly.

ENG101 - English For Academic Purposes I (4 + 0) 3.5

English language skills, especially academic skills, such as reading comprehension, vocabulary building and critical analysis of texts; listening and note-taking, class discussions, presentations, writing, research assignments and use of technology.

ENG102 - English for Academic Purposes II (4 + 0) 3.5

Academic skills such as reading comprehension, class discussions, use of academic vocabulary and critical analysis of texts; research assignments and review of the English language structure; skills such as listening and note-taking, analysis of written products, writing, presentation and use of technology.

ENG201 - English for Academic Purposes III (3 + 0) 3

Advanced reading and writing skills, applying critical reading skills and strategies, identifying the organization of a reading text, main ideas of the texts, and the author?s main purpose, summarizing a given text, outlining and writing an argumentative essay.

ENG202 - English for Academic Purposes IV (3 + 0) 3

Preparing and writing research reports and delivering effective oral/written informative and persuasive presentations; gathering information, organizing data, outlining, using appropriate techniques in presentation and delivering for a maximum impact, using visual aids and citation effectively.

ENG301 - English for Occupational Purposes I (3 + 0) 3

Job-related communication skills;the functions such as describing relationships at work,discussing performance reviews and giving feedback,discussing plans and arrangements,using social media for professional communication,discussing on recruitment tests and job interviews,presenting a service or product,writing reviews on websites

ENG302 - English for Occupational Purposes II (3 + 0) 3

More detailed job-related communication skills;describing and organising meetings,developing communicational styles in various cultural settings,handling mistakes and apologizing,getting familiar with marketing styles and advertising,deciding how to adapt and market a product in different countries,

HIST111 - Principles of Atatürk and History of Turkish Revolution I (in English) (2 + 0) 2

French Revolution; structure and geopolitic positioning of Ottoman Empire, reasons of its decline; Westernization movements, First and Second Constitutional Monarchy declarations; Libya and Balkan wars; First World War; period before the War of Independence, congresses, National Pact, establishment of Turkish Grand National Assembly.

HIST112 - Principles of Atatürk and History of Turkish Revolution II (in English) (2 + 0) 2

War of Independence; Lausanne Treaty; declaration of the Republic; removal of sultanic rule and caliphate; Atatürk`s revolutions; establishment of national economy; Second World War, before and after; Turkish Republic after 1960.

HIST221 - History of Civilization (3 + 0) 3

A chronological order of the rise of civilizations from Sumer until the Scientific Revolution.

IE443 - Occupational Health and Safety (3 + 0) 5

Basic information on occupational health and safety, principles and legislations, occupational health and safety requirements to be applied in the workplace, occupational accidents, risk assessment and occupational audits; a proactive approach to occupational health and safety.

KRY111 - Career Planning (1 + 0) 1

Being a student at Atilim University, Student-centered programs at Atilim University, Faculty, Department presentations, Career Planning and Coop Program, Erasmus, CV writing types, Interview techniques, Effective Communication and presentation techniques, Intelligence and Personality

MAN409 - Entrepreneurship (4 + 0) 5

The nature, importance and history of entrepreneurship, the entrepreneurial mind, creativity, innovation and the business idea, marketing and financial planning, franchising, entrepreneurial strategy and strategic management in operations, entrepreneurship background of Turkey, changes in Turkish entrepreneurial features and activities, characteri

PR-GE4FA1-Girişimcilik Havuzu - Non-Departmental Elective (0 + 0) 4

PR-GE4FA1-GirişimcilikHavuzu - Non-Departmental Elective (0 + 0) 5

PR-GE4SP1 - Non-Departmental Elective (0 + 0) 4

PR101 - PR and Advertising Theories (3 + 0) 6

The course develops a mix of theoretical and practical skills, from media relations to global promotional strategies. PR and advertising is taught within a corporate and marketing communications context.

PR102 - Introduction to Marketing Communication (3 + 0) 5

The course aims to teach techniques that the company or a business individual uses to convey promotional messages about their products and services.

PR119 - Fundamentals of Sociology (3 + 0) 5

Viewing, understanding and interpreting society; institutions and organizations that form the society; societal relations and processes.

PR120 - Introduction Social Psychology (3 + 0) 5

Basic concepts in the major areas of social psychology; perception of people and events, attitudes and social influence; social interaction and relationships.

PR121 - Introduction to Communication (3 + 0) 5.5

Basic assumptions on communication; reason, objective, role, function and context of communication; language and communication; culture and communication; self-communication; interpersonal communication; groups and group communication; history of mediated communication: from verbal tradition to printed tradition; from telegraph, photograph to digit

PR122 - Introduction to Political Communication (3 + 0) 5

Introduction to politics; main principles; theoretical discussions on politics; functioning of the state and the government.

PR126 - Communication Law (3 + 0) 5

This course examines freedom of expression and the limitations that exist in such areas as libel, privacy, copyright, obscenity, advertising, corporate speech, and broadcasting.

PR128 - Art, Culture and Communication (3 + 0) 4.5

This course examines and analyses the mass culture and popular culture.

PR208 - Ethics in PR and Advertising (3 + 0) 5

Control of communication from censorship to auto-control; regulations in mass communication.

PR211 - Crisis Communication (3 + 0) 6

Crisis planning, communication and management.

PR221 - Research Design (2 + 1) 6

This course will enhance and strengthen your understanding of social science as a mode of inquiry. It will provide an essential foundation for the basic knowledge that you will use in your other courses, especially when you prepare a homework.

PR222 - Research Application and Evaluation (0 + 3) 6

This course will enhance and strengthen your understanding of social science as a mode of inquiry. It will provide an essential foundation for the basic knowledge that you will use in your other courses, especially when you prepare a homework.

PR224 - Computer Literacy in Communication (0 + 3) 6

Fundamentals of information systems, system and application software. Input, processing, storage, output and communication. Exploring the windows environment. Networking and communication. Internet applications. Use of applications software: word processing, and creating presentations, integrating and sharing information between applications.

PR227 - Essentials of Visual Design (2 + 1) 5

This course includes the topics about; the media production, production management, analog and digital technologies, scriptwriting, lightining and audio, camera, editing, graphic and effects

PR317 - Media Planning (3 + 0) 5

This course is designed while keeping in view the latest media planning trends and practices by the industry. From basic media concepts to devising a comprehensive media plan, this course encompasses nearly all major aspects of applied media planning

PR320 - Public Relations and Media Relations (3 + 0) 7

Essential knowledge about media relations.

PR321 - Professional Ethics (3 + 0) 7

Social responsibility, public interest, thuth and objectivity.

PR326 - Advertising Design and Applications II (0 + 3) 5

This course aims to teach the art of two-dimensional visual communication and to give students the skill to put what they learn to work by using image-processing software

PR331 - Advertising Design and Applications I (0 + 3) 5

The principles and practice of advertising; advertising and social responsibility, advertising background, planning and strategy, advertising media and creative side of advertising.

PR419 - Media Literacy (3 + 0) 4

This course covers the basic concepts and approaches related to sociology. In this sense, starting from the concept of media literacy, important theoretical approaches are examined. Then, violence, gender, representation of minorities are analyzed through different media materials.

PR421 - Advanced Graphic Design (0 + 3) 5

The principles and practice of advertising; advertising and social responsibility, advertising background, planning and strategy, advertising media and creative side of advertising.

PR434 - New Media Debates (3 + 0) 5

Internet and its reflection on society.

PR460 - Graduation Project (0 + 3) 4

Students develop an independent project by gaining experience in the public relations and advertising project under the supervision of a consultant. Students who write a graduation thesis understand how to form hypotheses, literature review, data collection, and conceptual framework in order to conduct academic research.

PR499 - Summer Internship (0 + 0) 6

Field experience for a period of 20 days with a written report and an oral presentation.

TURK401 - Turkish Language I (2 + 0) 2

Languages and their classification; history of Turkish language, its spread over the world and its place among other languages; Turkish language in the republic era; orthography; expressions; foreign words, suffixes and prefixes; punctuation; language and verbalism.

TURK402 - Turkish Language II (2 + 0) 2

Written expression and its genres; bibliography; sentence structure and types; misexpression; verbal expressions.

Elective Courses

ART226 - World Music Cultures (3 + 0) 4

The characteristics of music in the major regions of the world and its handling in the context of geographical, cultural, religious, social, economic and political factors.

ART228 - Music in Business Life (3 + 0) 5

Making business life skills more effective through music

ART263 - Diction (3 + 0) 4

How to speak fluently and effectively in front of an audience; elocution techniques; use of body language in the best possible way; developing self-confidence, strengthening communication skills.

ART265 - Creativity in Business Life (3 + 0) 4

Methods of creativity; using creativity in business life; overview and critique of the sector; new approaches by means of art; innovation.

ART268 - Theatrical Entrepreneurial Skills (3 + 0) 4

Developing entrepreneurial skills through the art of theater.

ART269 - Entrepreneurial World of Contemporary Art (3 + 0) 4

The function and global organisation of contemporary art, which are considered as one of the most important investment tools in the world by international institutions, the socio-economic dimension of the events and the relationship between the world of art: collector, sponsor, and entrepreunership.

ART270 - Entrepreneurship Inspired by Nature: Interdisciplinary Approaches (3 + 0) 5

Biomicicry; the natural processes of sustaining life on earth and using it as a model for social and economic innovations; the integration among the components of ecosystems: living organisms; climate, and the chemical environment;opportunities for innovative entrepreneurship practices with interdisciplinary approaches; the 21st century skills and nature?s principles for innovative and creative entrepreneurship opportunities.

ART285 - Innovative Visual Narrative (3 + 0) 4

Investigation of the visual narration processes through selected examples;preperation of a research report in line with the selected type of visual narration; information about the effectiveness of the visual material or visual narrative on thinking,decision making and personal communication;evaluation;effects of innovative approaches on visual

ART297 - Creative Presentation in Digital Arts (3 + 0) 4

3D modeling techniques suitable for 3D product presentation, workflows of multiple software design, scene lighting render and animation settings, editing presentation animation, using render passes layers in compositing and color correction process.

ART298 - Stage Makeup (3 + 0) 4

In line with the course objective and expected learning outcomes, the course will expose students to various aspects of theatrical makeup application for stage, such as historical context, products, tools and techniques.

CHIN201 - Chinese I (3 + 0) 4

Vocabulary, structure and communicative skills at beginners level; various topics such as countries, nationalities, jobs, family, feelings, food and drink, colors and clothes and daily routines

CHIN202 - Chinese II (3 + 0) 4

Vocabulary, structure and communicative skills at beginners level; various themes such as transport, travel, dates, holidays, money, and shopping.

CHIN301 - Chinese III (3 + 0) 4

More vocabulary, structure and communicative skills at elementary level; various themes such as occupations, hobbies, countries, and functions such as asking for and giving information, offering and responding.

CHIN302 - Chinese IV (3 + 0) 4

More vocabulary, structure and communicative skills at elementary level; various themes such as travel, places, appearance, plans, health, weather, phone conversations, and cultural elements.

FRE201 - French I (3 + 0) 4

Vocabulary, structure and communicative skills at beginners level; various topics such as countries, nationalities, jobs, family, feelings, food and drink, colors and clothes and daily routines.

FRE202 - French II (3 + 0) 4

Vocabulary, structure and communicative skills at beginners level; various themes such as transport, travel, dates, holidays, money, shopping, plans, and life changes.

FRE301 - French III (3 + 0) 4

More vocabulary, structure and communicative skills at elementary level; various themes such as occupations, hobbies, countries, and functions such as asking for and giving information, offering and responding.

FRE302 - French IV (3 + 0) 4

More vocabulary, structure and communicative skills at elementary level; various themes such as travel, places, appearance, plans, health, weather, phone conversations, and cultural elements.

FRE401 - French V (3 + 0) 4

Develop and practice more vocabulary, structure and communicative skills; reporting and passive structures; read newspapers, books, stories and talk about them.

FRE402 - French VI (3 + 0) 4

More vocabulary, structure and communicative skills at pre-intermediate level; various themes such as celebrations, hospital procedures, visiting museums, banks, libraries, and cultural elements.

GER201 - German I (3 + 0) 4

Vocabulary, structure and communicative skills at beginners level; various topics such as countries, nationalities, jobs, family, feelings, food and drink, colors and clothes and daily routines.

GER202 - German II (3 + 0) 4

Vocabulary, structure and communicative skills at beginners level; various themes such as transport, travel, dates, holidays, money, and shopping.

GER301 - German III (3 + 0) 4

More vocabulary, structure and communicative skills at elementary level; various themes such as occupations, hobbies, countries, and functions such as asking for and giving information, offering and responding.

GER302 - German IV (3 + 0) 4

More vocabulary, structure and communicative skills at elementary level; various themes such as travel, places, appearance, plans, health, weather, phone conversations, and cultural elements.

GER401 - German V (3 + 0) 4

More vocabulary, structure and communicative skills at elementary level; various themes such as travel, places, appearance, plans, health, weather, phone conversations, and cultural elements.

GER402 - German VI (3 + 0) 4

More vocabulary, structure and communicative skills at pre-intermediate level; various themes such as celebrations, hospital procedures, visiting museums, banks, libraries, and cultural elements.

HUM112 - Preparation for Professional Life (3 + 0) 4

Greeting others kindly and politely; personality traits, body language and smiling; introduction to professional life; preparing CV and resume and preparation for interviews; the concept of being a good human: ethical conduct; the manners of new generation in business life; time management and its importance; addiction in business life, the limits of the work environment, challenges in professional life.

HUM201 - Social Responsibility Project (3 + 0) 4

Social and environmental problems; non-governmental organizations; cooperation with non-governmental organizations; team work.

HUM202 - Scientific Toy Design (3 + 0) 4

Developing students' using tools and skills in workshops; visiting science museums and science centers, observing large-scale scientific toys, and displaying all designed and produced scientific toys.

HUM204 - Volunteering Studies (1 + 0) 4

Participating voluntarily in the work of aid organizations established within public institutions, local governments and non-governmental organizations in order to support those who face difficulties, especially children, the elderly, the disabled and disadvantaged groups, and sharing what they acquired through the university education.

HUM211 - Gender Studies and Women Rights (3 + 0) 4

Introduction; gender perceptions; woman and health; woman and politics; woman and law; modernism, gender and women rights; types of violence against women and their prevention; woman and literature; woman labor in the global economy; worklife and woman; woman and entrepreneurship; woman and environment.

HUM291 - Body Language and Communication Methods (3 + 0) 4

Posture, mimic, gesture, a correct and accurate way of using the intonation of speech; leadership skills and abilities to convince or persuade someone to accept a desired way of thinking in the business and social environment; convincing others to adopt new ideas using body language.

HUM310 - Introduction to Sociolinguistics (3 + 0) 4

Factors contributing to the emergence of social approach to language; language variation and the factors that are responsible for the formation of regional and social variation of languages; various patterns of societal multilingualism and power relationships between/among languages; global trends affecting multilingualism; various political and socio-cultural factors that contribute to language maintenance; various methods used in linguistics research; a fieldwork using research methods.

HUM312 - Studies in Masterpieces of World Literature (3 + 0) 4

Texts selected from major works of world literature such as English, Russian and French: one novel, two short stories, two poems, one play.

HUM316 - Selections from World Literature: The Short Story (3 + 0) 4

Short stories in English selected from a variety of cultures; texts handed out by the course instructor on literary materials and on literary appreciation methods

HUM320 - Aesthetics (3 + 0) 4

Defining art, aesthetics, the beautiful and the ugly, and ethics; scrutinizing their contents; examining the place of aethetics in art and nature; discussing and comparing the views of the philosophers studied.

HUM321 - Introduction to the History of Philosophy (3 + 0) 4

A study of selected philosophers from the times of Ancient, Medieval and Modern Philosophy, 19th Century Philosophy and 20th Century Philosophy.

HUM322 - Introduction to Ethics (3 + 0) 4

Analysing and discussing the central topics of ethics, such as egoism, eudaimonism, utilitarianism, the moral law and the ethics of self-determinism; also, examining the ethical thinking of Plato, Aristotle, Hume, Kant, Mill, Bentham and Sartre.

HUM323 - Introduction to Critical Thinking (3 + 0) 4

Examining and discussing the themes of critical thinking, such as writing and thinking clearly, learning and analysing the types of reasonings and arguments, making rational decisions, learning the types of fallacies; also, exercises to make these topics more understandable.

HUM330 - Go (3 + 0) 4

General description of the game of Go, the rules of Go, the history of Go, Go culture and ethics, Go philosophy, Go in Turkey and in the rest of the world, the opening in Go, ingame strategies in Go.

HUM331 - Go (3 + 0) 4

General description of the game of Go, the rules of Go, the history of Go, Go culture and ethics, Go philosophy, Go in Turkey and in the rest of the world, the opening in Go, ingame strategies in Go.

HUM360 - History of Science (3 + 0) 4

The origins and historical deveopment of modern science and scientific method; the ways of knowing the world of different cultures and societies changed over time; the relationship between scientific knowledge to other enterprises, such as art and religion; the key aspects and issues in the advancement of science from ancient world to modern ages.

JAP201 - Japanese I (3 + 0) 4

Vocabulary, structure and communicative skills at beginners level; various topics such as countries, nationalities, jobs, family, feelings, food and drink, colors and clothes and daily routines.

JAP202 - Japanese II (3 + 0) 4

Vocabulary, structure and communicative skills at beginners level; various themes such as transport, travel, dates, holidays, money, shopping, plans, and life changes.

JAP301 - Japanese III (3 + 0) 4

More vocabulary, structure and communicative skills at elementary level; various themes such as occupations, hobbies, countries, and functions such as asking for and giving information, offering and responding.

JAP302 - Japanese IV (3 + 0) 4

More vocabulary, structure and communicative skills at elementary level; various themes such as travel, places, appearance, plans, health, weather, phone conversations, and cultural elements.

KOR201 - Korean I (3 + 0) 4

Vocabulary, structure and communicative skills at A1 level; countries, nationalities, jobs, family, feelings, food and drink, colors and clothes and daily routines.

KOR202 - Korean II (3 + 0) 4

Vocabulary, structure and communicative skills at A1 level; countries, nationalities, jobs, family, feelings, food and drink, colors and clothes and daily routines.

MAN328 - Financial Literacy and Legislation for Entrepreneurs (3 + 0) 5

Tax legislation, business law information and obligations related to legal legislation in start ups, different company and business types and selection principles, interpretation of financial statements (balance sheet, income statement, cash flow statement).

MAN412 - Product Development and Brand Management (3 + 0) 5

Concepts of product and brand, classification of products, product strategies, new product development, strategic brand management, brand equity, branding strategies.

MAN414 - Entrepreneurship and Business Plan (3 + 0) 5

Fundamental concepts of entrepreneurship, personal characteristics of entrepreneurs, innovative thinking techniques and types, strategic management and planing, alternative ways of launching a business, business plan and fundamental elements of busines plan, techniques of preparing a business plan, from planning to practice, marketing, production

MAN437 - Entrepreneurship and Innovation Seminars (3 + 0) 5

Fundamental concepts of entrepreneurship, personal characteristics of entrepreneurs, innovative thinking techniques, barriers of innovation, internal and external factors of entrepreneurship, intrapreneurship, strategic management and planing, alternative ways of launching a business, business plan and fundamental elements of busines plan

PR-AE2FA1 - Departmental Elective (0 + 0) 5

PR-AE2FA2 - Departmental Elective (0 + 0) 5

PR-AE2SP1 - Departmental Elective (0 + 0) 5

PR-AE2SP2 - Departmental Elective (0 + 0) 5

PR-AE2SP3 - Departmental Elective (0 + 0) 5

PR-AE3FA1 - Departmental Elective (0 + 0) 5

PR-AE3FA2 - Departmental Elective (0 + 0) 5

PR-AE3FA3 - Departmental Elective (0 + 0) 5

PR-AE3SP1 - Departmental Elective (0 + 0) 5

PR-AE3SP2 - Departmental Elective (0 + 0) 5

PR-AE3SP3 - Departmental Elective (0 + 0) 5

PR-AE4FA1 - Departmental Elective (0 + 0) 5

PR-AE4FA2 - Departmental Elective (0 + 0) 5

PR-AE4SP1 - Departmental Elective (0 + 0) 5

PR-AE4SP2 - Departmental Elective (0 + 0) 5

PR-AE4SP3 - Departmental Elective (0 + 0) 5

PR-GE4FA1 - Non-Departmental Elective (0 + 0) 5

PR225 - Structures and Management in Communication (3 + 0) 5

In this lecture, contemporary media structures and the forms of management are examined.

PR226 - Communication History of Turkey (3 + 0) 5

The lecture is carried out by the lecturer and the participation of students is tried with the base of discussion practices

PR228 - Computer Mediated Design (3 + 0) 5

Introduction to the art of graphic design; fundamental principles of graphic design and how these principles operate in successful design solutions; dynamic visual examples and practices.

PR229 - Communication, Culture and Society (3 + 0) 5

Descriptive knowledge about culture, communication and society; explanations and discussions about the culture, communication and society.

PR230 - Organizational Communication (3 + 0) 5

Organization, the nature of organizational communication will be evaluated.

PR231 - Interpersonal Communication (3 + 0) 5

Taking into account individual needs and appropriate to the grade level, student-centered, participatory form of questions and answers and discussion narrative multimedia teaching method.

PR232 - Digital Photography Practicum (0 + 3) 5

This course is an introduction to the technical, aesthetic and conceptual aspects of the medium of photography. The course aims at teaching basic photography concepts such as visual composition, framing, technical elements and manual operation basics. Participants will take part in the technical and creative process of various types of photographic production with hands on experience.

PR233 - History of Civilization (3 + 0) 5

In order to become a professional in the field of International Relations, one must have a good understanding of history. For this sake, this course follows a chronological order of the rise of civilizations from the Scientific Revolution

PR234 - News Writing (3 + 0) 5

Basic content of the course includes The control of communication and communication relations; Legal regulations of public and private media systems; Development of basic communication rights and responsibilities in society and law; Development of regulations related with communication in Turkey

PR235 - Art History (3 + 0) 5

The content of the course includes the art from past to present and the kinds of art which were created by shaping the material. During this course the meaning and importance of the art, the concept and literature about the history of art are introduced. The appearance and development of various artistic decorations such as architecture, sculptor,

PR236 - Media and Society (3 + 0) 5

Students who take the course will learn the basic concepts of mass communication and create a perspective on public relations, advertising and international mass communication

PR237 - Introduction to Photography (3 + 0) 5

The basic shooting techniques The photographical approaches to a subject The language of the photography The advertising photography and photojournalism Ethics of the photography and the photographer

PR241 - PR and Advertising in New Media (3 + 0) 5

The debates/discussions about the Internet as a commercial business and the nature of its impact on society and culture.

PR248 - International PR and Advertising (3 + 0) 5

This course will cover major concepts and issues in international and cross cultural advertising and public relations campaign planning.

PR305 - Brand Communication (3 + 0) 5

This course purposes to analyze different cases of brand communication and teach theoretical background of the field

PR323 - Introduction to Text Writing (0 + 0) 5

First, we emphasize information. The major purpose of writing for the mass media is to present information. Second, one of the purposes of this course is to teach you how to write in a professional environment. That is, we want you to understand what the demands of professionalism are and what you will need to meet those demands. Third, writing in

PR324 - Communication Strategies and Organizations (3 + 0) 5

Definitions and types of organizations; the flow and nature of communication in and between organizations; organizations, inter-organizational communication, communication problems and solutions with the organization's consumer, customer, audience, member; considering the organization as a communication system; organizational theories; techniques for evaluating organizational communication.

PR327 - Basics of Project Planning and Application (0 + 3) 5

It aims to teach project planning by learning the basic concepts and definitions of project management.

PR328 - The Analysis of Advertising Communication (1 + 2) 5

The principles and practice of advertising.

PR329 - Local Media in Turkey (3 + 0) 5

The lecture is carried out by the lecturer and the participation of students is tried with the base of discussion practices.

PR330 - Advanced Project Planning and Application (0 + 3) 5

It aims to teach project planning by learning the basic concepts and definitions of project management.

PR332 - PR and Advertising Criticism (3 + 0) 5

Readings, mostly articles published in the last few years in the leading academic journals in the field of PR, the sources of public relations as an academic discipline and profession, the theories discussed in the field of public relations, modernity-postmodernity, globalization, ethics, social media, dialogue and gender issues will be discussed with the participation of students in the course.

PR333 - Current Communication Research (0 + 3) 5

The nature and the steps of doing a research.

PR334 - Media and Culture (3 + 0) 5

This course examines the historical development of the relationship of media, culture, and the public. It traces the development of various communication technologies, their impacts on culture.

PR335 - Popular Culture and Media (3 + 0) 5

In this course, the concepts of mass culture and popular culture will be examined and analyzed. In this context, the main characteristics of popular culture will be revealed and its differences from the concepts of mass culture and high culture will be revealed. The connections of popular culture with mass communication will also be discussed and readings on popular culture will be made in this course.

PR336 - Web Design (0 + 3) 5

Dream weaver and applications

PR337 - Media Relations in Public Relations (3 + 0) 5

Types and tools of media relations, the role of media for providing a strong public relations activities.

PR407 - Public Opinion (3 + 0) 5

Description of public opinion; the formation process of public opinion; the role of the public opinion in the society; relation between democracy and public opinion.

PR408 - Fundamentals of Digital Photography for PR (1 + 0) 5

The basic shooting techniques; the photographical approaches to a subject; the language of the photograph; the advertising photography and photojournalis; ethics of the photography and the photographer.

PR413 - Leadership Theory and Practice I (3 + 0) 5

Historical and current applications of leadership theories, personal and organizational dimension of leadership, priorities, impacts of leadership on strategic decision making processes.

PR414 - Leadership Theory and Practice II (3 + 0) 5

Fundamental values and principles of education and training process, professional ethical principles and application of these principles in working life.

PR415 - PR Campaign Planning I (0 + 3) 5

Fundamentals of communication strategies, preparing a communication strategy on a pilot subject; preparing a strategic plan; preparing communication activities and materials following the completion of the communication plan; a presentation to a jury composed of academic staff.

PR416 - PR Campaign Planning II (0 + 3) 5

Fundamentals of communication strategies, preparing a communication strategy on a pilot subject; preparing a strategic plan; preparing communication activities and materials following the completion of the communication plan; a presentation to a jury composed of academic staff.

PR422 - Current Issues in Communication Policies (3 + 0) 5

To provide students a comprehensive understanding of and discussions about (mass) communication policies.

PR423 - Organisational Policies and Working Conditions (3 + 0) 5

This lecture gives an overview of working conditions, job quality, workers? health and job sustainability in the media and communications sector.

PR424 - Communication and Crisis Management (1 + 0) 5

Crisis planning, communication and management.

PR425 - Political Communication (3 + 0) 5

Evaluating the communication studies carried out by political parties, evaluating the communication studies carried out by political parties, revealing the importance of communication in politics by addressing political communication with mainstream and critical dimensions in the historical development process.

PR428 - Globalization and International Communication (0 + 3) 5

What globalization and international communication are, what forces are driving them, and what we can or want to do about it.

PR429 - Video Production Applications I (0 + 3) 5

Nonfiction field production

PR430 - Journalism Practicum II (0 + 3) 5

This course starts with the definitions and the functions of the concepts and the tools of the journalism. Then it continues with the applications. During the period, the texts as news, article, comment article, reportage are written (or produces), and the images which are accompany to the texts are supplied (or produced). Throughout the semester,

PR433 - Production Policies and Public Choices (3 + 0) 5

Exploring the relationship between media product production policies and public choices.

PR435 - Journalism Practicum I (0 + 3) 5

This course starts with the definitions and the functions of the concepts and the tools of the journalism. Then it continues with the applications. During the period, the texts as news, article, comment article, reportage are written (or produces), and the images which are accompany to the texts are supplied (or produced). Throughout the semester,

PR438 - Video Production Applications II (3 + 0) 5

Nonfiction field production.

PR439 - Digital Editing (0 + 0) 5

The basic background for text, image, motion graphics, sound and animations will be evaluated depthly.

PR440 - Politicial and Social Structure of Turkey (3 + 0) 5

This course will focus on the controversial and salient areas of Turkey's social structure. Accordingly the course will start with the basics of social structure in general. Then our focus will shift to the societal and political forces at work in Turkey. After that we will concentrate on various interrelated concepts of Turkish politics and societ

PR442 - Advanced Project Planning and Applications (0 + 3) 5

Basic principles of the project planning in communication sectors

PR491 - Journalism I (0 + 3) 5

Definitions and the functions of the concepts and the tools of the journalism; writing texts such as news, articles and interviews; commenting on articles; creating images that will complete the texts; preparing three issues of Atılım Newspaper.

PR492 - Journalism II (0 + 0) 5

Definitions and the functions of the concepts and the tools of the journalism; writing texts such as news, articles and interviews; commenting on articles; creating images that will complete the texts; preparing three issues of Atılım Newspaper.

RUS201 - Russian I (3 + 0) 4

Vocabulary, structure and communicative skills at beginners level; various topics such as countries, nationalities, jobs, family, feelings, food and drink, colors and clothes and daily routines.

RUS202 - Russian II (3 + 0) 4

Vocabulary, structure and communicative skills at beginners level; various themes such as transport, travel, dates, holidays, money, and shopping.

RUS301 - Russian III (3 + 0) 4

More vocabulary, structure and communicative skills at elementary level; various themes such as occupations, hobbies, countries, and functions such as asking for and giving information, offering and responding.

RUS302 - Russian IV (3 + 0) 4

More vocabulary, structure and communicative skills at elementary level; various themes such as travel, places, appearance, plans, health, weather, phone conversations, and cultural elements

RUS401 - Russian V (3 + 0) 4

Vocabulary, structure and communicative skills at pre-intermediate level; up to date topics on newspapers, magazines, and books.

RUS402 - Russian VI (3 + 0) 4

Vocabulary, structure and communicative skills at pre-intermediate level; up to date topics on newspapers, magazines, and books.

SPAN201 - Spanish I (3 + 0) 4

Vocabulary, structure and communicative skills at beginners level; various topics such as countries, nationalities, jobs, family, feelings, food and drink, colors and clothes and daily routines.

SPAN202 - Spanish II (3 + 0) 4

Vocabulary, structure and communicative skills at beginners level; various themes such as transport, travel, dates, holidays, money, shopping, plans, and life changes.

SPAN301 - Spanish III (3 + 0) 4

More vocabulary, structure and communicative skills at elementary level; various themes such as occupations, hobbies, countries, and functions such as asking for and giving information, offering and responding.

SPAN302 - Spanish IV (3 + 0) 4

More vocabulary, structure and communicative skills at elementary level; various themes such as travel, places, appearance, plans, health, weather, phone conversations, and cultural elements.

SPAN401 - Spanish V (3 + 0) 4

Vocabulary, structure and communicative skills at pre-intermediate level; up to date topics on newspapers, magazines, and books.

SPAN402 - Spanish VI (3 + 0) 4

Vocabulary, structure and communicative skills at pre-intermediate level; up to date topics on newspapers, magazines, and books.