ECTS - - Public Relations and Advertising

Compulsory Departmental Courses

ECON101 - Introduction to Economics I (3 + 0) 5

Introduction to demand, supply and market price formation; household behaviour; elasticity; production process; profit maximizing firm behavior; different market types such as monopoly, perfect competition, oligopoly.

ENG101 - English For Academic Purposes I (4 + 0) 3.5

English language skills, especially academic skills, such as reading comprehension, vocabulary building and critical analysis of texts; listening and note-taking, class discussions, presentations, writing, research assignments and use of technology.

ENG102 - English for Academic Purposes II (4 + 0) 3.5

Academic skills such as reading comprehension, class discussions, use of academic vocabulary and critical analysis of texts; research assignments and review of the English language structure; skills such as listening and note-taking, analysis of written products, writing, portfolio keeping, presentation and use of technology.

ENG201 - English for Academic Purposes III (3 + 0) 3

Advanced reading and writing skills, applying critical reading skills and strategies, identifying the organization of a reading text, main ideas of the texts, and the author?s main purpose, summarizing a given text, outlining and writing an argumentative essay.

ENG202 - English for Academic Purposes IV (3 + 0) 3

Preparing and writing research reports and delivering effective oral/written informative and persuasive presentations; gathering information, organizing data, outlining, using appropriate techniques in presentation and delivering for a maximum impact, using visual aids and citation effectively.

ENG301 - English for Occupational Purposes I (3 + 0) 3

Job-related communication skills;the functions such as describing relationships at work,discussing performance reviews and giving feedback,discussing plans and arrangements,using social media for professional communication,discussing on recruitment tests and job interviews,presenting a service or product,writing reviews on websites

ENG302 - English for Occupational Purposes II (3 + 0) 3

More detailed job-related communication skills;describing and organising meetings,developing communicational styles in various cultural settings,handling mistakes and apologizing,getting familiar with marketing styles and advertising,deciding how to adapt and market a product in different countries,

HIST111 - Principles of Atatürk and History of Turkish Revolution I (in English) (2 + 0) 2

French Revolution; structure and geopolitic positioning of Ottoman Empire, reasons of its decline; Westernization movements, First and Second Constitutional Monarchy declarations; Libya and Balkan wars; First World War; period before the War of Independence, congresses, National Pact, establishment of Turkish Grand National Assembly.

HIST112 - Principles of Atatürk and History of Turkish Revolution II (in English) (2 + 0) 2

War of Independence; Lausanne Treaty; declaration of the Republic; removal of sultanic rule and caliphate; Atatürk`s revolutions; establishment of national economy; Second World War, before and after; Turkish Republic after 1960.

HIST221 - History of Civilization (3 + 0) 3

A chronological order of the rise of civilizations from Sumer until the Scientific Revolution.

PR-GE4FA1-Girişimcilik Havuzu - Non-Departmental Elective (0 + 0) 5

PR119 - Fundamentals of Sociology (3 + 0) 5

Viewing, understanding and interpreting society; institutions and organizations that form the society; societal relations and processes.

PR120 - Introduction Social Psychology (3 + 0) 5

Basic concepts in the major areas of social psychology; perception of people and events, attitudes and social influence; social interaction and relationships.

PR121 - Introduction to Communication (3 + 0) 5.5

Basic assumptions on communication; reason, objective, role, function and context of communication; language and communication; culture and communication; self-communication; interpersonal communication; groups and group communication; history of mediated communication: from verbal tradition to printed tradition; from telegraph, photograph to digit

PR122 - Politics, Media and Communications (3 + 0) 5

Introduction to politics; main principles; theoretical discussions on politics; functioning of the state and the government.

PR123 - Preparing and Writing Assignment (1 + 2) 6

The reliable sources; access to these sources; arranging the format of assignment; plagiarism and academic integrity; how to write; what, when, why and how to reference; quotations and reference styles; how to paraphrase and summarize a text; ways of citing sources in texts; how to write bibliography; how to prepare a successful presentation.

PR124 - Communication Theories (3 + 0) 5

The course includes weekly presentations and discussions about the prevailing (mass) communication theories. Thus, class attendance and participation are important. Students who (a) do not come to class prepared, (b) do not participate in classroom discussions and (c) do not pay due attention in the classroom presentations and interactions, predict

PR126 - Society, Law and Communication (3 + 0) 5

Dersin içeriği haftalık konularda belirtilmiştir.

PR128 - Communication, Culture and Society (3 + 0) 4.5

This course examines and analyses the mass culture and popular culture. It explores the key features of popular culture and differences of it from mass culture and high culture. It will further examine the interaction between mass media organizations and popular culture. The course will also focus on the role of the popular culture in reinforcing

PR221 - Research Design (2 + 1) 6

This course will enhance and strengthen your understanding of social science as a mode of inquiry. It will provide an essential foundation for the basic knowledge that you will use in your other courses, especially when you prepare a homework.

PR222 - Research Application and Evaluation (0 + 3) 6

This course will enhance and strengthen your understanding of social science as a mode of inquiry. It will provide an essential foundation for the basic knowledge that you will use in your other courses, especially when you prepare a homework.

PR223 - PR and Advertising Theory and Practice (3 + 0) 6

The course develops a mix of theoretical and practical skills, from media relations to global promotional strategies. PR aand advertising is taught within a corporate and marketing communications context.

PR224 - Computer Literacy in Communication (0 + 3) 6

Fundamentals of information systems, system and application software. Input, processing, storage, output and communication. Exploring the windows environment. Networking and communication. Internet applications. Use of applications software: word processing, and creating presentations, integrating and sharing information between applications.

PR227 - Media Production Processes (2 + 1) 5

This course includes the topics about; the media production, production management, analog and digital technologies, scriptwriting, lightining and audio, camera, editing, graphic and effects

PR320 - Industrial Structures and Media Relations (3 + 0) 7

Essential knowledge about media relations.

PR321 - Professional Practices and Social Responsibility (3 + 0) 7

Social responsibility, public interest, thuth and objectivity.

PR326 - Advanced Graphic Design (0 + 3) 5

This course aims to teach the art of two-dimensional visual communication and to give students the skill to put what they learn to work by using image-processing software. Course will start by exploring the features of Adobe Photoshop which is an essential design program used in graphic industry today. As students learn how to use the programme, th

PR331 - Fundamentals of Advertising Design and Application (0 + 3) 5

This course is an introduction to the art of graphic design. The course`s aim is to teach the fundamental principles of graphic design and how these principles operate in successful design solutions by the help of dynamic visual examples and practices.

PR420 - Current Debates in PR and Advertising (3 + 0) 8

A critical understanding of nature of PR and advertising as integrated parts of capitalist industrial structure and mind and behavioral management system.

PR421 - Advertising Design and Applications (0 + 3) 5

The principles and practice of advertising; advertising and social responsibility, advertising background, planning and strategy, advertising media and creative side of advertising.

PR434 - New Media Debates (3 + 0) 5

Internet and its reflection on society.

PR437 - Media and Social Representation (3 + 0) 8

How is identity formed, maintained, and represented; how can identity be understood through an historical perspective; how do individuals use traditional and new media to reflect their identities; how does popular culture inform personal displays of identity.

TURK401 - Turkish Language I (2 + 0) 2

Languages and their classification; history of Turkish language, its spread over the world and its place among other languages; Turkish language in the republic era; orthography; expressions; foreign words, suffixes and prefixes; punctuation; language and verbalism.

TURK402 - Turkish Language II (2 + 0) 2

Written expression and its genres; bibliography; sentence structure and types; misexpression; verbal expressions.

Elective Courses

PR-AE2FA1 - Departmental Elective (0 + 0) 5

PR-AE2FA2 - Departmental Elective (0 + 0) 5

PR-AE2SP1 - Departmental Elective (0 + 0) 5

PR-AE2SP2 - Departmental Elective (0 + 0) 5

PR-AE2SP3 - Departmental Elective (0 + 0) 5

PR-AE3FA1 - Departmental Elective (0 + 0) 5

PR-AE3FA2 - Departmental Elective (0 + 0) 5

PR-AE3FA3 - Departmental Elective (0 + 0) 5

PR-AE3SP1 - Departmental Elective (0 + 0) 5

PR-AE3SP2 - Departmental Elective (0 + 0) 5

PR-AE3SP3 - Departmental Elective (0 + 0) 5

PR-AE4FA1 - Departmental Elective (0 + 0) 5

PR-AE4FA2 - Departmental Elective (0 + 0) 5

PR-AE4SP1 - Departmental Elective (0 + 0) 5

PR-AE4SP2 - Departmental Elective (0 + 0) 5

PR-AE4SP3 - Departmental Elective (0 + 0) 5

PR-GE4FA1 - Non-Departmental Elective (0 + 0) 5

PR225 - Structures and Management in Communication (3 + 0) 5

In this lecture, contemporary media structures and the forms of management are examined.

PR228 - Computer Mediated Design (3 + 0) 5

Introduction to the art of graphic design; fundamental principles of graphic design and how these principles operate in successful design solutions; dynamic visual examples and practices.

PR229 - Communication, Culture and Society (3 + 0) 5

Descriptive knowledge about culture, communication and society; explanations and discussions about the culture, communication and society.

PR230 - Organizational Communication (3 + 0) 5

Organization, the nature of organizational communication will be evaluated.

PR231 - Interpersonal Communication (3 + 0) 5

Taking into account individual needs and appropriate to the grade level, student-centered, participatory form of questions and answers and discussion narrative multimedia teaching method.

PR232 - Digital Photography Practicum (0 + 3) 5

No data provided

PR233 - History of Civilization (3 + 0) 5

Uluslararası İlişkiler sahasında profesyonel çalışma yapabilmek için kişinin iyi bir tarih anlayışı ve şuuru olmalıdır. Bu amaçla açılan bu ders, Bilim Devriminden günümüze kadar geçen süreçte yükselen medeniyetleri kronolojik bir sıra içinde öğrencilere öğretecektir

PR234 - News Writing (3 + 0) 5

Basic content of the course includes The control of communication and communication relations; Legal regulations of public and private media systems; Development of basic communication rights and responsibilities in society and law; Development of regulations related with communication in Turkey

PR235 - Art History (3 + 0) 5

The content of the course includes the art from past to present and the kinds of art which were created by shaping the material. During this course the meaning and importance of the art, the concept and literature about the history of art are introduced. The appearance and development of various artistic decorations such as architecture, sculptor,

PR237 - Introduction to Photography (3 + 0) 5

The basic shooting techniques The photographical approaches to a subject The language of the photography The advertising photography and photojournalism Ethics of the photography and the photographer

PR238 - Cancelled Course (3 + 0) 5

No data provided

PR241 - PR and Advertising in New Media (3 + 0) 5

The debates/discussions about the Internet as a commercial business and the nature of its impact on society and culture.

PR323 - Introduction to Text Writing (0 + 0) 5

First, we emphasize information. The major purpose of writing for the mass media is to present information. Second, one of the purposes of this course is to teach you how to write in a professional environment. That is, we want you to understand what the demands of professionalism are and what you will need to meet those demands. Third, writing in

PR324 - Communication Strategies and Organizations (3 + 0) 5

Terms and types in an organization; nature of communication in and between organizations; the problems between public and organization and their possible solutions; considering organization as a communication system; theories of organization.

PR327 - Basics of Project Planning and Application (0 + 3) 5

No data provided

PR332 - PR and Advertising Criticism (3 + 0) 5

The bulk of the articles are drawn from several leading journals in the field published over the past few years, which cover such topics as the origins and development of public relations both as an academic discipline and a profession, various theories in the field of public relations, modernity-postmodernity, globalization, ethics, social media,

PR335 - Popular Culture and Media (3 + 0) 5

This course examines and analyses the mass culture and popular culture. It explores the key features of popular culture and differences of it from mass culture and high culture. It will further examine the interaction between mass media organizations and popular culture. The course will also focus on the role of the popular culture in reinforcing t

PR336 - Web Design (0 + 0) 5

Dream weaver and applications

PR337 - Media Relations in Public Relations (3 + 0) 5

Types and tools of media relations, the role of media for providing a strong public relations activities.

PR414 - Leadership Theory and Practice II (3 + 0) 5

Fundamental values and principles of education and training process, professional ethical principles and application of these principles in working life.

PR422 - Current Issues in Communication Policies (3 + 0) 5

To provide students a comprehensive understanding of and discussions about (mass) communication policies.

PR423 - Organisational Policies and Working Conditions (3 + 0) 5

This lecture gives an overview of working conditions, job quality, workers? health and job sustainability in the media and communications sector.

PR424 - Communication and Crisis Management (1 + 0) 5

Crisis planning, communication and management.

PR425 - Political Communication (3 + 0) 5

No data provided

PR428 - Globalization and International Communication (3 + 0) 5

What globalization and international communication are, what forces are driving them, and what we can or want to do about it.

PR429 - Media Production Applications I (3 + 0) 5

Nonfiction field production

PR430 - Journalism Practicum II (0 + 3) 5

This course starts with the definitions and the functions of the concepts and the tools of the journalism. Then it continues with the applications. During the period, the texts as news, article, comment article, reportage are written (or produces), and the images which are accompany to the texts are supplied (or produced). Throughout the semester,

PR433 - Production Policies and Public Choices (3 + 0) 5

Exploring the relationship between media product production policies and public choices.

PR435 - Journalism Practicum I (0 + 0) 5

This course starts with the definitions and the functions of the concepts and the tools of the journalism. Then it continues with the applications. During the period, the texts as news, article, comment article, reportage are written (or produces), and the images which are accompany to the texts are supplied (or produced). Throughout the semester,

PR438 - Media Production Applications II (3 + 0) 5

Nonfiction field production.

PR439 - Digital Editing (0 + 0) 5

The basic background for text, image, motion graphics, sound and animations will be evaluated depthly.

PR440 - Politicial and Social Structure of Turkey (3 + 0) 5

This course will focus on the controversial and salient areas of Turkey?s social structure. Accordingly the course will start with the basics of social structure in general. Then our focus will shift to the societal and political forces at work in Turkey. After that we will concentrate on various interrelated concepts of Turkish politics and societ

PR442 - Advanced Project Planning and Applications (0 + 3) 5

Basic principles of the project planning in communication sectors

PR493 - CO_OP Practice I (0 + 3) 5

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PR495 - CO_OP Practice II (0 + 3) 5

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PR497 - CO_OP Practice III (0 + 3) 5

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