ECTS - - Public Relations and Advertising
Compulsory Departmental Courses
ATU100 - Orientation (1 + 0) 1
President's Speech; Life at Atılım (Presentations by Administrative Units); Library Seminars; Book Borrowing-Returning Session; Department Promotion Meetings; Promotion of Sports Activities; Visits to Kiosks of Student Clubs and Communities; Informative Presentation on Education Technologies; participation in events organized within the scope of ATU 100.
ENG101 - English For Academic Purposes I (4 + 0) 3.5
English language skills, especially academic skills, such as reading comprehension, vocabulary building and critical analysis of texts; listening and note-taking, class discussions, presentations, writing, research assignments and use of technology.
ENG102 - English for Academic Purposes II (4 + 0) 3.5
Academic skills such as reading comprehension, class discussions, use of academic vocabulary and critical analysis of texts; research assignments and review of the English language structure; skills such as listening and note-taking, analysis of written products, writing, presentation and use of technology.
ENG201 - English for Academic Purposes III (3 + 0) 3
Advanced reading and writing skills, applying critical reading skills and strategies, identifying the organization of a reading text, main ideas of the texts, and the author?s main purpose, summarizing a given text, outlining and writing an argumentative essay.
ENG202 - English for Academic Purposes IV (3 + 0) 3
Preparing and writing research reports and delivering effective oral/written informative and persuasive presentations; gathering information, organizing data, outlining, using appropriate techniques in presentation and delivering for a maximum impact, using visual aids and citation effectively.
HIST101 - Principles of Atatürk and History of Turkish Revolution I (2 + 0) 2
French Revolution; structure and geopolitic positioning of Ottoman Empire, reasons of its decline; Westernization movements, First and Second Constitutional Monarchy declarations; Libya and Balkan wars; First World War; period before the War of Independence, congresses, National Pact, establishment of Turkish Grand National Assembly.
HIST102 - Principles of Atatürk and History of Turkish Revolution II (2 + 0) 2
War of Independence; Lausanne Treaty; declaration of the Republic; removal of sultanic rule and caliphate; Atatürk`s revolutions; establishment of national economy; Second World War, before and after; Turkish Republic after 1960.
KRY111 - Career Planning (1 + 0) 1
Being a student at Atilim University, Student-centered programs at Atilim University, Faculty, Department presentations, Career Planning and Coop Program, Erasmus, CV writing types, Interview techniques, Effective Communication and presentation techniques, Intelligence and Personality
MAN409 - Entrepreneurship (4 + 0) 5
The nature, importance and history of entrepreneurship, the entrepreneurial mind, creativity, innovation and the business idea, marketing and financial planning, franchising, entrepreneurial strategy and strategic management in operations, entrepreneurship background of Turkey, changes in Turkish entrepreneurial features and activities, characteri
PR121 - Introduction to Communication (3 + 0) 5.5
Basic assumptions on communication; reason, objective, role, function and context of communication; language and communication; culture and communication; self-communication; interpersonal communication; groups and group communication; history of mediated communication: from verbal tradition to printed tradition; from telegraph, photograph to digit
PR224 - Computer Literacy in Communication (0 + 3) 6
Fundamentals of information systems, system and application software. Input, processing, storage, output and communication. Exploring the windows environment. Networking and communication. Internet applications. Use of applications software: word processing, and creating presentations, integrating and sharing information between applications.
PR307 - PR Campaign Planning I (0 + 3) 3
Fundamentals of communication strategies, preparing a communication strategy on a pilot subject; preparing a strategic plan; preparing communication activities and materials following the completion of the communication plan; a presentation to a jury composed of academic staff.
PR316 - PR Campaign Planning II (0 + 3) 3
Fundamentals of communication strategies, preparing a communication strategy on a pilot subject; preparing a strategic plan; preparing communication activities and materials following the completion of the communication plan; a presentation to a jury composed of academic staff.
PR419 - Media Literacy (3 + 0) 4
This course covers the basic concepts and approaches related to sociology. In this sense, starting from the concept of media literacy, important theoretical approaches are examined. Then, violence, gender, representation of minorities are analyzed through different media materials.
PR460 - Graduation Project (0 + 3) 4
Students develop an independent project by gaining experience in the public relations and advertising project under the supervision of a consultant. Students who write a graduation thesis understand how to form hypotheses, literature review, data collection, and conceptual framework in order to conduct academic research.
TURK401 - Turkish Language I (2 + 0) 2
Languages and their classification; history of Turkish language, its spread over the world and its place among other languages; Turkish language in the republic era; orthography; expressions; foreign words, suffixes and prefixes; punctuation; language and verbalism.
Elective Courses
ART269 - Entrepreneurial World of Contemporary Art (3 + 0) 4
The function and global organisation of contemporary art, which are considered as one of the most important investment tools in the world by international institutions, the socio-economic dimension of the events and the relationship between the world of art: collector, sponsor, and entrepreunership.
ART270 - Entrepreneurship Inspired by Nature: Interdisciplinary Approaches (3 + 0) 5
Biomicicry; the natural processes of sustaining life on earth and using it as a model for social and economic innovations; the integration among the components of ecosystems: living organisms; climate, and the chemical environment;opportunities for innovative entrepreneurship practices with interdisciplinary approaches; the 21st century skills and nature?s principles for innovative and creative entrepreneurship opportunities.
ART272 - International Sign Language (3 + 0) 4
The importance of international sign language in communica-tion is discussed. Students are provided with infor-mation on understanding hearing-impaired individu-als and effectively communicating with them. Basic skills required for using international sign language are taught.
ART273 - Art of Manga and Anime (3 + 0) 4
Information on the fundamental principles of manga and anime will be provided and complementary studies will be carried out on the process of manga and anime production. The studies and/or researches will be interpreted to further improve the design, visual storytelling and animation skills.
ART285 - Innovative Visual Narrative (3 + 0) 4
Investigation of the visual narration processes through selected examples;preperation of a research report in line with the selected type of visual narration; information about the effectiveness of the visual material or visual narrative on thinking,decision making and personal communication;evaluation;effects of innovative approaches on visual
ART297 - Creative Presentation in Digital Arts (3 + 0) 4
3D modeling techniques suitable for 3D product presentation, workflows of multiple software design, scene lighting render and animation settings, editing presentation animation, using render passes layers in compositing and color correction process.
ENG395 - Advanced English Speaking Skills (3 + 0) 4
This course provides students with a various range of activities aimed at refining their existing skills to engage effectively in various communicative contexts. During the course students will be supported via emphasizing the acquisition of appropriate register and expressions, and thus join in academic or professional environments orally.
HUM105 - Security, Espionage and Intelligence History (3 + 0) 4
The historical development of the concept of security, security problems and threats that differ according to periods, according to a new (critical) understanding; the restructuring of the transformation of espionage and intelligence activities in the history of the world and especially Turkey with globalization.
HUM108 - The History of Early Modern Mediterranean (1450-1789) (3 + 0) 4
The description of the early modern Mediterranean in general terms from the geographical discoveries to the French Revolution; political, social, historical and economic developments and transformations in the early modern Mediterranean; wars and trade in the axis of Ottoman-Spanish hegemony struggle in the Mediterranean basin.
HUM310 - Introduction to Sociolinguistics (3 + 0) 4
Factors contributing to the emergence of social approach to language; language variation and the factors that are responsible for the formation of regional and social variation of languages; various patterns of societal multilingualism and power relationships between/among languages; global trends affecting multilingualism; various political and socio-cultural factors that contribute to language maintenance; various methods used in linguistics research; a fieldwork using research methods.
HUM319 - Introduction to Logic (3 + 0) 4
Basic logical concepts, reasoning, argument analysis, informal logic, language and definitions, fallacies, syllogistic logic, categorial propositions, syllogisms in ordinary language, modern symbolic logic, propositional logic, truth functions and arguments, methods of derivation, predicate logic.
HUM323 - Introduction to Critical Thinking (3 + 0) 4
Examining and discussing the themes of critical thinking, such as writing and thinking clearly, learning and analysing the types of reasonings and arguments, making rational decisions, learning the types of fallacies; also, exercises to make these topics more understandable.
HUM360 - History of Science (3 + 0) 4
The origins and historical deveopment of modern science and scientific method; the ways of knowing the world of different cultures and societies changed over time; the relationship between scientific knowledge to other enterprises, such as art and religion; the key aspects and issues in the advancement of science from ancient world to modern ages.
MAN328 - Financial Literacy and Legislation for Entrepreneurs (3 + 0) 5
Tax legislation, business law information and obligations related to legal legislation in start ups, different company and business types and selection principles, interpretation of financial statements (balance sheet, income statement, cash flow statement).
MAN414 - Entrepreneurship and Business Plan (3 + 0) 5
Fundamental concepts of entrepreneurship, personal characteristics of entrepreneurs, innovative thinking techniques and types, strategic management and planing, alternative ways of launching a business, business plan and fundamental elements of busines plan, techniques of preparing a business plan, from planning to practice, marketing, production
MAN415 - Contemporary Management Approaches (3 + 0) 5
This course is designed to provide deep knowledge regarding the ways organizations use different and contemporary managerial approaches and practices in order to gain, manage and sustain certain resources and compete within an uncertain environmental conditions.
MAN428 - Brand Management (3 + 0) 5
Definition of a brand, brand name, brand attributes, brand positioning, image building, the difference between brand image and brand identity, sources of brand identity, methods to build brand awareness, brand loyalty, brand association, the relationship between brand equity and customer equity.
MAN437 - Entrepreneurship and Innovation Seminars (3 + 0) 5
Fundamental concepts of entrepreneurship, personal characteristics of entrepreneurs, innovative thinking techniques, barriers of innovation, internal and external factors of entrepreneurship, intrapreneurship, strategic management and planing, alternative ways of launching a business, business plan and fundamental elements of busines plan
MAN441 - Interorganizational Relations (3 + 0) 5
This course focuses on the relationships between the organizations and explains how these relationships may help organizations to increase their effectiveness within the competition. Also, the course will focus on the effect of such relations on the creation of networks among the organizations.
PR232 - Digital Photography Practicum (0 + 3) 5
This course is an introduction to the technical, aesthetic and conceptual aspects of the medium of photography. The course aims at teaching basic photography concepts such as visual composition, framing, technical elements and manual operation basics. Participants will take part in the technical and creative process of various types of photographic production with hands on experience.
PR234 - News Writing (3 + 0) 5
Basic content of the course includes The control of communication and communication relations; Legal regulations of public and private media systems; Development of basic communication rights and responsibilities in society and law; Development of regulations related with communication in Turkey
PR235 - Art History (3 + 0) 5
The content of the course includes the art from past to present and the kinds of art which were created by shaping the material. During this course the meaning and importance of the art, the concept and literature about the history of art are introduced. The appearance and development of various artistic decorations such as architecture, sculptor,
PR323 - Introduction to Text Writing (0 + 0) 5
First, we emphasize information. The major purpose of writing for the mass media is to present information. Second, one of the purposes of this course is to teach you how to write in a professional environment. That is, we want you to understand what the demands of professionalism are and what you will need to meet those demands. Third, writing in
PR324 - Communication Strategies and Organizations (3 + 0) 5
Definitions and types of organizations; the flow and nature of communication in and between organizations; organizations, inter-organizational communication, communication problems and solutions with the organization's consumer, customer, audience, member; considering the organization as a communication system; organizational theories; techniques for evaluating organizational communication.
PR332 - PR and Advertising Criticism (3 + 0) 5
Readings, mostly articles published in the last few years in the leading academic journals in the field of PR, the sources of public relations as an academic discipline and profession, the theories discussed in the field of public relations, modernity-postmodernity, globalization, ethics, social media, dialogue and gender issues will be discussed with the participation of students in the course.
PR335 - Popular Culture and Media (3 + 0) 5
In this course, the concepts of mass culture and popular culture will be examined and analyzed. In this context, the main characteristics of popular culture will be revealed and its differences from the concepts of mass culture and high culture will be revealed. The connections of popular culture with mass communication will also be discussed and readings on popular culture will be made in this course.
PR425 - Political Communication (3 + 0) 5
Evaluating the communication studies carried out by political parties, evaluating the communication studies carried out by political parties, revealing the importance of communication in politics by addressing political communication with mainstream and critical dimensions in the historical development process.
PR430 - Journalism Practicum II (0 + 3) 5
This course starts with the definitions and the functions of the concepts and the tools of the journalism. Then it continues with the applications. During the period, the texts as news, article, comment article, reportage are written (or produces), and the images which are accompany to the texts are supplied (or produced). Throughout the semester,
PR435 - Journalism Practicum I (0 + 3) 5
This course starts with the definitions and the functions of the concepts and the tools of the journalism. Then it continues with the applications. During the period, the texts as news, article, comment article, reportage are written (or produces), and the images which are accompany to the texts are supplied (or produced). Throughout the semester,
PR440 - Politicial and Social Structure of Turkey (3 + 0) 5
This course will focus on the controversial and salient areas of Turkey's social structure. Accordingly the course will start with the basics of social structure in general. Then our focus will shift to the societal and political forces at work in Turkey. After that we will concentrate on various interrelated concepts of Turkish politics and societ