News Writing (PR234) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
News Writing PR234 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer, Drill and Practice, Observation Case Study.
Course Coordinator
Course Lecturer(s)
  • Barbaros Gürçay
Course Assistants
Course Objectives This course is designed to teach students control of communication from censorship to auto-control, regulations in mass communication, basic human rights such as freedom of thought and expression and issues such as libel, copyright, obscenity, false advertising, corporate speech, and deregulation in broadcasting.
Course Learning Outcomes The students who succeeded in this course;
  • concept of communication ethics, ethic problems and solutions about journalism, pr, advertising and television
  • to learn ethic problems and ethic decision making processes in the field of communication, pr and advertising
Course Content Basic content of the course includes The control of communication and communication relations; Legal regulations of public and private media systems; Development of basic communication rights and responsibilities in society and law; Development of regulations related with communication in Turkey

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 concept of communication ethics, ethic problems and solutions about journalism, pr, advertising and television
2 concept of ethics and ethic theories Uzun, Ruhdan. İletişim Etiği, 2011, Ankara: Dipnot
3 Concept and development of communication ethics Uzun, Ruhdan. İletişim Etiği, 2011, Ankara: Dipnot
4 Self-control technics Uzun, Ruhdan. İletişim Etiği, 2011, Ankara: Dipnot
5 Ethic problems and ethic codes in journalism Uzun, Ruhdan. İletişim Etiği, 2011, Ankara: Dipnot
6 Ethic commitments of journalists via readers Uzun, Ruhdan. İletişim Etiği, 2011, Ankara: Dipnot
7 Ethic commitments of journalists via news sources Uzun, Ruhdan. İletişim Etiği, 2011, Ankara: Dipnot
8 Midterm exam
9 Ethic commitments of journalists via people that part of news Uzun, Ruhdan. İletişim Etiği, 2011, Ankara: Dipnot
10 Market-driven ethic problems Uzun, Ruhdan. İletişim Etiği, 2011, Ankara: Dipnot
11 Journalism ethics in War and conflicts Uzun, Ruhdan. İletişim Etiği, 2011, Ankara: Dipnot
12 Ethic problems in tv news Uzun, Ruhdan. İletişim Etiği, 2011, Ankara: Dipnot
13 Ethic problems in PR and the models of ethic decision Uzun, Ruhdan. İletişim Etiği, 2011, Ankara: Dipnot
14 Ethic problems in advertising Uzun, Ruhdan. İletişim Etiği, 2011, Ankara: Dipnot
15 Ethic concepts of virtual communication sytems Uzun, Ruhdan. İletişim Etiği, 2011, Ankara: Dipnot
16 Final Exam

Sources

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 2 30
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 40
Toplam 4 100
Percentage of Semester Work 50
Percentage of Final Work 50
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. X
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. X
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. X
4 Students obtain knowledge about the use of new media tools both theoretically and practically. X
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. X
6 Students obtain knowledge about the organizational communications structures. X
7 Students obtain knowledge about various strategies of crisis management. X
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. X
9 Students obtain knowledge about ethical principles and values of public relations and advertising X
10 Students obtain knowledge about legal regulations of both communication law and advertising. X
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. X
12 Students learn how to work in teamwork for PR and advertising researches and practices. X
13 Students learn how to prepare and conduct various communicational activities of various organizations. X
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. X
15 Students learn how to plan and conduct media and advertising campaigns. X
16 Students learn how to use digital communication tools effectively and design a product. X
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. X
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. X
19 Students have the capacity of following the latest developments at national and global levels. X
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. X
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. X
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. X
23 Students have the capacity of forming and practicing brand management strategies. X
24 Students have the capacity of dealing with the possible risks in organizations. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application 8 5 40
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Project
Report
Homework Assignments 2 10 20
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 15 15
Prepration of Final Exams/Final Jury 1 10 10
Total Workload 133