ECTS - Creativity in Business Life
Creativity in Business Life (ART265) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Creativity in Business Life | ART265 | Fall and Spring | 3 | 0 | 0 | 3 | 4 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Elective Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Drill and Practice. |
| Course Lecturer(s) |
|
| Course Objectives | The aim of this course having the ability to develop and to use creativity. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Methods of creativity; using creativity in business life; overview and critique of the sector; new approaches by means of art; innovation. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction to the course, Creativity in 21th century sectors | |
| 2 | Process of Creativity and to form Inspiration | |
| 3 | The Methods of Creativity and combine these with the projects | |
| 4 | Project development and methods are determined on the basis of evaluating a topic determined by students as individual or teams in new perspectives | Preparation for project development |
| 5 | Dealing with the crises which are caused by the customers or the person concerned during the project development | |
| 6 | Presentation of the project and let the students to critique and exercise each other | |
| 7 | Budget Process of the Project / Purchasing Techniques | |
| 8 | Midterm | |
| 9 | Practical course with expert guest speaker (Brief information and question / answer) | |
| 10 | Creative Strategy Development and Implementation / Understanding Customer Requests | |
| 11 | Projects, litigation, advertisements, etc., which will be determined separately for each department, Reanalyzing work / understanding customer needs | |
| 12 | To evaluate the developed analyzes and develop creative approaches | |
| 13 | Communication in Business Life | Preparation for project development |
| 14 | 4th Industrial Revolution and Creativity | |
| 15 | General evaluation of training period | |
| 16 | Final Assessment |
Sources
| Other Sources | 1. Harvard Business Review Press (2013). Kendinizi Yönetmek. Melis İnan (Çev.). İstanbul: Optimist Yayın Grubu. |
|---|---|
| 2. Gelb, M. J. (2000). Leonardo da Vinci Gibi Düşünmek: Yedi Adımda Deha. İstanbul: Beyaz Yayınları. | |
| 3. Gelb, M. J. (2004). Dehanızı Keşfedin: Tarihin En Devrimci 10 Aklı Gibi Düşünmenin Yolları. Handan Balkara (Çev.). İstanbul: Boyner Yayınları. | |
| 4. May, R. (1987). Yaratma Cesareti. Alper Oysal (Çev.). İstanbul: Metis Yayınları. |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 15 | 10 |
| Laboratory | - | - |
| Application | 2 | 10 |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 2 | 10 |
| Presentation | 1 | 10 |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 20 |
| Final Exam/Final Jury | 1 | 40 |
| Toplam | 22 | 100 |
| Percentage of Semester Work | 40 |
|---|---|
| Percentage of Final Work | 60 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. | |||||
| 2 | Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. | |||||
| 3 | Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. | |||||
| 4 | Students obtain knowledge about the use of new media tools both theoretically and practically. | |||||
| 5 | Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. | |||||
| 6 | Students obtain knowledge about the organizational communications structures. | |||||
| 7 | Students obtain knowledge about various strategies of crisis management. | |||||
| 8 | Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. | |||||
| 9 | Students obtain knowledge about ethical principles and values of public relations and advertising | |||||
| 10 | Students obtain knowledge about legal regulations of both communication law and advertising. | |||||
| 11 | Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. | |||||
| 12 | Students learn how to work in teamwork for PR and advertising researches and practices. | |||||
| 13 | Students learn how to prepare and conduct various communicational activities of various organizations. | |||||
| 14 | Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. | |||||
| 15 | Students learn how to plan and conduct media and advertising campaigns. | |||||
| 16 | Students learn how to use digital communication tools effectively and design a product. | |||||
| 17 | Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. | |||||
| 18 | Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. | |||||
| 19 | Students have the capacity of following the latest developments at national and global levels. | |||||
| 20 | Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. | |||||
| 21 | Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. | |||||
| 22 | Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. | |||||
| 23 | Students have the capacity of forming and practicing brand management strategies. | |||||
| 24 | Students have the capacity of dealing with the possible risks in organizations. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | 2 | 4 | 8 |
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | 1 | 10 | 10 |
| Project | |||
| Report | |||
| Homework Assignments | 2 | 6 | 12 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 10 | 10 |
| Prepration of Final Exams/Final Jury | 1 | 12 | 12 |
| Total Workload | 100 | ||