ECTS - Industrial Structures and Media Relations

Industrial Structures and Media Relations (PR320) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Industrial Structures and Media Relations PR320 3 0 0 3 7
Pre-requisite Course(s)
N/A
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Elif Eşiyok
Course Assistants
Course Objectives The purpose of this lecture is to give essential knowledge about media relations to the students
Course Learning Outcomes The students who succeeded in this course;
  • Understand media and media relations.
  • Determine development of community organizations and the media-related news and comments.
  • Comment the related development according to concerned stakeholder groups demand and attiutdes in media
  • Support management on the purchase of media service
Course Content Essential knowledge about media relations.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction
2 News and Public Relations News, Public Relations and Power, Part One
3 Tools of Media Relations News, Public Relations and Power, Part One
4 Promotıonal Tımes: The Growth Of Publıc Relatıons News, Public Relations and Power, Part 2
5 Promotional Times: The Growth Of Public Relatıons News, Public Relations and Power, Part 2
6 Public Relations and News Sources News, Public Relations and Power, Part 2-2
7 Source Fields: Dominant Interests News, Public Relations and Power, Part 3
8 Midterm
9 Journalists, Sources and the Packaging of Politics News, Public Relations and Power, Part 3.2
10 The Political Contest Model News, Public Relations and Power, Part 3.4
11 Source Fields: Challengers 1 Non-Governmental Organizations and the Media News, Public Relations and Power, Part 4.1
12 Source Fields: Challengers 2 Environmental Activism and News Media News, Public Relations and Power, Part 4.2
13 Mediating Representation and Participation News, Public Relations and Power, Part 5.1
14 Tabloid Television and News Culture News, Public Relations and Power, Part 5-2
15 Final Exam

Sources

Course Book 2. Carole M. Howard and Wilma K. Matthews, On Deadline: Management Media Relations, Waveland Press, IL, 2013.
3. Simon Cottle, News, Public Relations and Power, Sage, 2003

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 2 10
Presentation 1 10
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 40
Toplam 6 100
Percentage of Semester Work 60
Percentage of Final Work 40
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. X
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. X
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. X
4 Students obtain knowledge about the use of new media tools both theoretically and practically. X
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. X
6 Students obtain knowledge about the organizational communications structures. X
7 Students obtain knowledge about various strategies of crisis management. X
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. X
9 Students obtain knowledge about ethical principles and values of public relations and advertising X
10 Students obtain knowledge about legal regulations of both communication law and advertising. X
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. X
12 Students learn how to work in teamwork for PR and advertising researches and practices. X
13 Students learn how to prepare and conduct various communicational activities of various organizations. X
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. X
15 Students learn how to plan and conduct media and advertising campaigns. X
16 Students learn how to use digital communication tools effectively and design a product. X
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. X
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. X
19 Students have the capacity of following the latest developments at national and global levels. X
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. X
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. X
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. X
23 Students have the capacity of forming and practicing brand management strategies. X
24 Students have the capacity of dealing with the possible risks in organizations. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration 1 10 10
Project
Report
Homework Assignments 2 10 20
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload 30