ECTS - Radio Broadcasting I
Radio Broadcasting I (PR343) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Radio Broadcasting I | PR343 | Area Elective | 0 | 3 | 0 | 1.5 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Elective Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Demonstration, Drill and Practice. |
| Course Lecturer(s) |
|
| Course Objectives | Students learn the brief history of radio and basic technical concepts about radio. will learn radio programming by putting their knowledge into practice with practice lessons. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | To learn basic information about radio broadcasting. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Meeting and Basic Concepts on Radio | Radio's Second Century: Past, Present, and Future Perspectives Rutgers University Press Part I Contemporary Radio: Social and Digital Media |
| 2 | Radio on World and Turkey | Aziz, A. (2013). Televizyon ve Radyo Yayncılığı (Giriş). İlgili bölüm. |
| 3 | Thematic and Local Radios | Geller V. Beyond Powerful Radio. Routledge. Chapter: Local vs. National Programming |
| 4 | Radio Program Genres ( news programs, documentary programs, Music programs) | Geller V. Beyond Powerful Radio. Routledge. Chapter 17, 23. |
| 5 | Writing Radio Program Text | Geller V. Beyond Powerful Radio. Routledge. Part I Tools: Creating Content for Any Platform Chapter I, Parts 3-13. |
| 6 | Stages of Radio Program Making ( Radio program construction stages. Formation of idea, compilation of program materials, preparation of program proposal, program production plan, radio program text writing, program identity) | Geller V. Beyond Powerful Radio. Routledge. Part I Tools: Creating Content for Any Platform Chapter I, Parts 3-13. |
| 7 | Midterm | |
| 8 | Radio program construction materials; Human voice, (speech, program voice, program presentation, news presentation features, music, effects, jingles) | Beaman J. Programme Making for Radio. Routledge ( 2006) Part:2, 4, 5. |
| 9 | Practise | Presantation |
| 10 | Practise | Presantation |
| 11 | Practise | Presantation |
| 12 | Practise | Presantation |
| 13 | Practise | Presantation |
| 14 | Practise | Presantation |
| 15 | Discussion and General Evaluation | |
| 16 | Final Exam |
Sources
| Course Book | 1. Hendricks (Eds) Radio's Second Century: Past, Present, and Future Perspectives Rutgers University Press (2020 ). |
|---|---|
| 2. Geller V. Beyond Powerful Radio. Routledge. (2011). | |
| 3. Beaman J. Programme Making for Radio. Routledge ( 2006) | |
| 4. Aziz, A. (2013). Televizyon ve Radyo Yayncılığı (Giriş). |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | 4 | 30 |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | 2 | 40 |
| Project | 2 | 40 |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | - | - |
| Final Exam/Final Jury | - | - |
| Toplam | 8 | 110 |
| Percentage of Semester Work | |
|---|---|
| Percentage of Final Work | 100 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. | X | ||||
| 2 | Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. | X | ||||
| 3 | Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. | X | ||||
| 4 | Students obtain knowledge about the use of new media tools both theoretically and practically. | X | ||||
| 5 | Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. | |||||
| 6 | Students obtain knowledge about the organizational communications structures. | |||||
| 7 | Students obtain knowledge about various strategies of crisis management. | |||||
| 8 | Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. | X | ||||
| 9 | Students obtain knowledge about ethical principles and values of public relations and advertising | X | ||||
| 10 | Students obtain knowledge about legal regulations of both communication law and advertising. | |||||
| 11 | Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. | X | ||||
| 12 | Students learn how to work in teamwork for PR and advertising researches and practices. | |||||
| 13 | Students learn how to prepare and conduct various communicational activities of various organizations. | X | ||||
| 14 | Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. | X | ||||
| 15 | Students learn how to plan and conduct media and advertising campaigns. | X | ||||
| 16 | Students learn how to use digital communication tools effectively and design a product. | X | ||||
| 17 | Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. | |||||
| 18 | Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. | |||||
| 19 | Students have the capacity of following the latest developments at national and global levels. | |||||
| 20 | Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. | X | ||||
| 21 | Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. | X | ||||
| 22 | Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. | |||||
| 23 | Students have the capacity of forming and practicing brand management strategies. | X | ||||
| 24 | Students have the capacity of dealing with the possible risks in organizations. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | 3 | 10 | 30 |
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | 1 | 20 | 20 |
| Project | 1 | 7 | 7 |
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | |||
| Prepration of Final Exams/Final Jury | 1 | 20 | 20 |
| Total Workload | 125 | ||