ECTS - Introduction to Photography

Introduction to Photography (PR237) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Introduction to Photography PR237 3 0 0 3 5
Pre-requisite Course(s)
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer, Drill and Practice, Project Design/Management.
Course Coordinator
Course Lecturer(s)
  • Eda Arısoy
Course Assistants
Course Objectives The purpose of this course is to explain the basic concepts in photography, the importance of light for photography. This course will also provide the fundamental knowledge of using the external lighting sources to create a photograph. During the course, well known photographers and differences of basic type of photography (such as experimental, nature, documentary, studio etc.) will be introduced.
Course Learning Outcomes The students who succeeded in this course;
  • General knogledge about history of photograpyh
  • Describing documentary photography and photo-journalisms basic charasteristics
  • Basic knowledge about advertising photography
  • to learn basic knowledge about Social meanning about the art photography and popular photography
Course Content The basic shooting techniques The photographical approaches to a subject The language of the photography The advertising photography and photojournalism Ethics of the photography and the photographer

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 General introduction
2 Thinking about Photography: Debates, historically and now Wells, Liz (2015). pp. 9-28
3 Thinking about Photography: Debates, historically and now Current debates and case study Wells, Liz (2015). pp. 29-44
4 Photography and social history WWells, Liz (2015). pp. 56-73
5 Documentary and Photojournalism Wells, Liz (2015). pp. 75-129
6 Personal photos and popular photography Wells, Liz (2015). pp.133-189
7 Case Studies Wells, Liz (2015). pp.168-187
8 Midterm exam
9 Photography and human body Wells, Liz (2015). pp.189- 221
10 Case Study Wells, Liz (2015). pp.222-230
11 Photography and commudity culture Wells, Liz (2015). pp.231-253
12 Grammer of the ad Wells, Liz (2015). pp.253-280
13 case study Wells, Liz (2015). pp.253-285
14 Photography as art Wells, Liz (2015). pp.289-344
15 Case syudy Wells, Liz (2015). pp.331-350
16 Final exam


Course Book 2. Terry Barret, Criticizing Photography
Other Sources 3. Michael Busselle, Photographic Assignments
4. Richard J. Walker & Robert E. Walker, Exploring Photoraphy
5. Barbara London, Jim Stone, John Upton, Photograph
6. John Berger, Ways of Seeing
7. Alfred Stieglitz / Aperture Masters Of Photography

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 5 20
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 25
Final Exam/Final Jury 1 45
Toplam 8 100
Percentage of Semester Work 55
Percentage of Final Work 45
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. X
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. X
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. X
4 Students obtain knowledge about the use of new media tools both theoretically and practically. X
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. X
6 Students obtain knowledge about the organizational communications structures. X
7 Students obtain knowledge about various strategies of crisis management. X
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. X
9 Students obtain knowledge about ethical principles and values of public relations and advertising X
10 Students obtain knowledge about legal regulations of both communication law and advertising. X
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. X
12 Students learn how to work in teamwork for PR and advertising researches and practices. X
13 Students learn how to prepare and conduct various communicational activities of various organizations. X
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. X
15 Students learn how to plan and conduct media and advertising campaigns. X
16 Students learn how to use digital communication tools effectively and design a product. X
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. X
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. X
19 Students have the capacity of following the latest developments at national and global levels. X
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. X
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. X
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. X
23 Students have the capacity of forming and practicing brand management strategies. X
24 Students have the capacity of dealing with the possible risks in organizations. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload 0