ECTS - Media Relations in Public Relations

Media Relations in Public Relations (PR337) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Media Relations in Public Relations PR337 3 0 0 3 5
Pre-requisite Course(s)
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Asst. Prof. Dr. Ilgar Seyidov
Course Assistants
Course Objectives Course objective is to examine the relationship between organizations (corporations, NGOs and/or advocacy organizations) and the media.
Course Learning Outcomes The students who succeeded in this course;
  • Think strategically about creating and delivering an organization`s messages.
  • Build communication with media contacts in a timely manner.
  • Write public relations tools including press release in the appropriate format and style.
  • Conceptualize, design, and write all elements of the public relations plan.
  • Understand ethical considerations in public relations.
  • Incorporate digital & social media tools with traditional media tools.
  • Develop a strategic media relations campaign aimed at publicizing a product, service, idea or issue of an organization.
Course Content Types and tools of media relations, the role of media for providing a strong public relations activities.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Giriş
2 Defining Strategic Communication Strategic Communication Ethics (Roberts) Chapter 1 & 3
3 Media Writing – Conventions, Culture and Style Roberts) Chapter 2
4 News Value News Writing Basics (Roberts) Chapter 4 & 591-200
5 Makale Yazımı (Roberts) 6. Bölüm
6 PR Industry & Media Relations (Roberts) Chapter 7 & 8
7 Advertising Creative Brief Copywriting (Roberts) Chapter 11
8 Midterm
9 Impact of Social Media in strategic communication industries (Roberts) Chapter 10
10 Creating a Writing Portfolio (Roberts) 12. Bölüm
11 Presentations to Inform Presentations to Persuade Business Communication for Success) Chapter 11 & 12
12 Business Presentations in Action (Business Communication for Success) Chapter 15 & 16
13 Negative News and Crisis Communication Press Conferences (Business Communication for Success) Chapter 17
14 Intercultural and International Business (Business Communication for Success) Chapter 18
15 Strategic Media Relations Campaign presentations
16 Final exam


Course Book 1. Roberts, J. (2016), Writing for Strategic Communication Industries, Ohio State University Libraries: Ohio, OH
2. Business Communication for Success (2015). University of Minnesota Libraries Publishing: Minnesota, MN

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 10
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 25
Final Exam/Final Jury 1 30
Toplam 4 75
Percentage of Semester Work 100
Percentage of Final Work 0
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. X
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. X
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. X
4 Students obtain knowledge about the use of new media tools both theoretically and practically. X
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. X
6 Students obtain knowledge about the organizational communications structures. X
7 Students obtain knowledge about various strategies of crisis management. X
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. X
9 Students obtain knowledge about ethical principles and values of public relations and advertising X
10 Students obtain knowledge about legal regulations of both communication law and advertising. X
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. X
12 Students learn how to work in teamwork for PR and advertising researches and practices. X
13 Students learn how to prepare and conduct various communicational activities of various organizations. X
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. X
15 Students learn how to plan and conduct media and advertising campaigns. X
16 Students learn how to use digital communication tools effectively and design a product. X
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. X
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. X
19 Students have the capacity of following the latest developments at national and global levels. X
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. X
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. X
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. X
23 Students have the capacity of forming and practicing brand management strategies. X
24 Students have the capacity of dealing with the possible risks in organizations. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Homework Assignments 3 10 30
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 5 5
Prepration of Final Exams/Final Jury 1 40 40
Total Workload 123