ECTS - Basics of Project Planning and Application

Basics of Project Planning and Application (PR327) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Basics of Project Planning and Application PR327 0 3 0 3 5
Pre-requisite Course(s)
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer, Drill and Practice, Observation Case Study, Problem Solving.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives This course designed to teach for improve the basic skills and to instruct basic principles of the project planning in communication sectors.
Course Learning Outcomes The students who succeeded in this course;
  • to learn basic concepts and definitions on project planning
  • comprehension on importance of project organization and definition
  • to learn about basic functions of project management
  • to improve the skills on the preestimation of problems during the the application of project
Course Content No data provided

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction
2 Project Planning: Concepts and Definitions Kernzer, Chapter 2
3 Organizational Structures and Project Planning Kernzer, Chapter 2
4 Case Study Kernzer, Chapter 3
5 Organizing and staffing the project office and team - Case Study 2 Kernzer, Chapter 4
6 Management Functions Kerzner, chapter 5
7 Conlicts. Case Study 3 Kernzer, Chapter 7
8 Midterm Exam All chapters in main book
9 Planning Kernzer, Chapter 11
10 Network Scheduling Techniques Kernzer, Chapter 12
11 Pricing and Estimating Kernzer, Chapter 14
12 Cost Control Kernzer, Chapter 15
13 Risk management Kernzer, Chapter 17
14 Project Presentations
15 Project presentations
16 Final Exam


Course Book 1. Harold R. Kerzner (2013). Project Management: A Systems Approach to Planning, Scheduling, and Controlling, Wiley
Other Sources 2. Tom Kendrick (2015). Identifying and Managing Project Risk: Essential Tools for Failure-Proofing Your Project , AMACOM; Third Edition edition

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 20
Project 1 20
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 25
Final Exam/Final Jury 1 35
Toplam 4 100
Percentage of Semester Work 65
Percentage of Final Work 35
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing.
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels.
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing.
4 Students obtain knowledge about the use of new media tools both theoretically and practically.
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives.
6 Students obtain knowledge about the organizational communications structures.
7 Students obtain knowledge about various strategies of crisis management.
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields.
9 Students obtain knowledge about ethical principles and values of public relations and advertising
10 Students obtain knowledge about legal regulations of both communication law and advertising.
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices.
12 Students learn how to work in teamwork for PR and advertising researches and practices.
13 Students learn how to prepare and conduct various communicational activities of various organizations.
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches.
15 Students learn how to plan and conduct media and advertising campaigns.
16 Students learn how to use digital communication tools effectively and design a product.
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields.
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations.
19 Students have the capacity of following the latest developments at national and global levels.
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions.
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns.
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities.
23 Students have the capacity of forming and practicing brand management strategies.
24 Students have the capacity of dealing with the possible risks in organizations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Application 14 2 28
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration 1 15 15
Project 1 20 20
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 10 10
Prepration of Final Exams/Final Jury 1 5 5
Total Workload 126