ECTS - Introduction to Economics I

Introduction to Economics I (ECON101) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Introduction to Economics I ECON101 3 0 0 3 5
Pre-requisite Course(s)
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Demonstration, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Instructor Dr. Esra Şengör Şenalp
Course Assistants
Course Objectives The principal objective of this course is to introduce students microeconomics. This course focuses on development of basic theory of demand, supply, and market price and explores applications of selected microeconomic problems, such as basic monopoly and competition, and other issues that relate to the role of the pricing system in resource allocation and income distribution.
Course Learning Outcomes The students who succeeded in this course;
  • To learn how to apply the economic way of thinking to a variety of issues.
  • To understand the basic themes in microeconomics
  • To set the fundamentals of microeconomics that will be used in the further courses.
Course Content Introduction to demand, supply and market price formation; household behaviour; elasticity; production process; profit maximizing firm behavior; different market types such as monopoly, perfect competition, oligopoly.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Economics and Economic Reasoning Colander 8th Edition, pp. 4-25
2 The Production Possibility Model, Trade and Globalization Colander 8th Edition, pp. 25-55
3 Supply and Demand Colander 8th Edition, pp. 83-106
4 Using Supply and Demand Colander 8th Edition, pp. 71-100
5 Describing Supply and Demand: Elasticities Colander 8th Edition, pp. 154-179
6 Taxation and Government Intervention Colander 8th Edition, pp. 179-198
7 The Logic of Individual Choice Colander 8th Edition, pp. 230-255
8 Production and Cost Analysis I Colander 8th Edition, pp. 276-295
9 Production and Cost Analysis II Colander 8th Edition, pp. 295-317
10 Perfect Competition Colander 8th Edition, pp. 317-340
11 Monopoly Colander 8th Edition, pp. 340-361
12 Monopolistic Competition and Oligopoly Colander 8th Edition, pp. 361-380
13 Work and Labor Market Colander 8th Edition, pp.430-459
14 Market Failure vs Government Failure Colander 8th Edition, pp. 485-505
15 General Review
16 Final Exam


Course Book 1. Colander, David, Economics, 8th or 9th Edition, McGraw-Hill.
Other Sources 2. Case, Karl E. and Fair, Ray C., Principles of Economics, 7th or 8th Edition, Pearson/Prentice Hall.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics 15 10
Homework Assignments 15 10
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 2 25
Final Exam/Final Jury 1 30
Toplam 33 75
Percentage of Semester Work 50
Percentage of Final Work 50
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing.
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. X
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. X
4 Students obtain knowledge about the use of new media tools both theoretically and practically.
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives.
6 Students obtain knowledge about the organizational communications structures.
7 Students obtain knowledge about various strategies of crisis management.
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields.
9 Students obtain knowledge about ethical principles and values of public relations and advertising
10 Students obtain knowledge about legal regulations of both communication law and advertising.
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices.
12 Students learn how to work in teamwork for PR and advertising researches and practices.
13 Students learn how to prepare and conduct various communicational activities of various organizations.
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches.
15 Students learn how to plan and conduct media and advertising campaigns.
16 Students learn how to use digital communication tools effectively and design a product.
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields.
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations.
19 Students have the capacity of following the latest developments at national and global levels.
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions.
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns.
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities.
23 Students have the capacity of forming and practicing brand management strategies.
24 Students have the capacity of dealing with the possible risks in organizations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 16 4 64
Presentation/Seminar Prepration
Homework Assignments 6 1 6
Quizzes/Studio Critics 2 1 2
Prepration of Midterm Exams/Midterm Jury 2 3 6
Prepration of Final Exams/Final Jury 1 3 3
Total Workload 129