ECTS - Advertising Design and Applications I
Advertising Design and Applications I (PR331) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Advertising Design and Applications I | PR331 | 0 | 3 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | N/A |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer, Observation Case Study. |
| Course Lecturer(s) |
|
| Course Objectives | This course is an introduction to the art of graphic design. The course`s aim is to teach the fundamental principles of graphic design and how these principles operate in successful design solutions by the help of dynamic visual examples and practices. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | The principles and practice of advertising; advertising and social responsibility, advertising background, planning and strategy, advertising media and creative side of advertising. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction to the Course | Graphic Design_Elements-Principles presentation |
| 2 | Communicaiton and Graphic Design | Graphic Design Solutions; Working in the Fields of Graphic Design and Advertising (1-10) |
| 3 | Introduction; Defining the Language of Design | Şimdi Reklamlar; 467-490 |
| 4 | Graphic Design Principles | Graphic Design Solutions; Principles of Design (29-36) |
| 5 | Graphic Design Principles | Graphic Design Solutions; Principles of Design (29-36) |
| 6 | Design Process | Graphic Design_Elements-Principles presentation |
| 7 | Research in Graphic Design | Graphic Design Solutions; The Design Process (73-94) |
| 8 | Mid Term Exam | All the Book Sections and Presentations |
| 9 | Logo Design | Graphic Design Solutions; Branding and Visual Identity (240-281) |
| 10 | Corporate Identity Design | AKP presentation |
| 11 | Desk Top Publising | Graphic Design Basics; Layout Dynamics (pg:110-129) |
| 12 | Poster Design | Graphic Design Solutions; Posters (188-210) |
| 13 | Other Design Applications (Book Cover Design, Multi Page Desgin, Packaging etc.) | https://designschool.canva.com/ |
| 14 | Design for Internet | Graphic Design Basics; Production for The Web (pg:203-210) |
| 15 | Ethics in Graphic Design | Graphic Design Solutions; Ethics in Graphic Design (11-18) |
| 16 | Final Exam | All the Book Sections and Presentations |
Sources
| Course Book | 1. Arntson, Amy E. (2012). Graphic Design Basics. Wadsworh Cengage Learning. (e-book) |
|---|---|
| 2. Elden, Müge (2005). Şimdi Reklamlar.İstanbul: İletişim Yayınları | |
| 3. Landa, Robin (2014). Graphic Design Solutions, Fifth Edition. Wadsworth Cengage Learning. (e-book) |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 5 | 15 |
| Presentation | 1 | 20 |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | 1 | 35 |
| Toplam | 8 | 100 |
| Percentage of Semester Work | 100 |
|---|---|
| Percentage of Final Work | 0 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. | X | ||||
| 2 | Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. | X | ||||
| 3 | Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. | X | ||||
| 4 | Students obtain knowledge about the use of new media tools both theoretically and practically. | X | ||||
| 5 | Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. | X | ||||
| 6 | Students obtain knowledge about the organizational communications structures. | X | ||||
| 7 | Students obtain knowledge about various strategies of crisis management. | X | ||||
| 8 | Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. | X | ||||
| 9 | Students obtain knowledge about ethical principles and values of public relations and advertising | X | ||||
| 10 | Students obtain knowledge about legal regulations of both communication law and advertising. | X | ||||
| 11 | Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. | X | ||||
| 12 | Students learn how to work in teamwork for PR and advertising researches and practices. | X | ||||
| 13 | Students learn how to prepare and conduct various communicational activities of various organizations. | X | ||||
| 14 | Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. | X | ||||
| 15 | Students learn how to plan and conduct media and advertising campaigns. | X | ||||
| 16 | Students learn how to use digital communication tools effectively and design a product. | X | ||||
| 17 | Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. | X | ||||
| 18 | Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. | X | ||||
| 19 | Students have the capacity of following the latest developments at national and global levels. | X | ||||
| 20 | Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. | X | ||||
| 21 | Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. | |||||
| 22 | Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. | |||||
| 23 | Students have the capacity of forming and practicing brand management strategies. | |||||
| 24 | Students have the capacity of dealing with the possible risks in organizations. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | |||
| Laboratory | 16 | 3 | 48 |
| Application | 3 | 5 | 15 |
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | |||
| Presentation/Seminar Prepration | 3 | 10 | 30 |
| Project | 3 | 15 | 45 |
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | |||
| Prepration of Final Exams/Final Jury | |||
| Total Workload | 138 | ||