ECTS - Introduction to Political Communication

Introduction to Political Communication (PR122) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Introduction to Political Communication PR122 2. Semester 3 0 0 3 5
Pre-requisite Course(s)
Course Language English
Course Type Compulsory Departmental Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Ilgar Seyidov
Course Assistants
Course Objectives The course is primarily designed as a lecture. The instructor gives a lecture summarizing the important points of the weekly topic and invites students for discussion on the topic. Discussion will be directed by questions by the instructor and in some sessions group discussion will be held.
Course Learning Outcomes The students who succeeded in this course;
  • to provide students the basic knowledge on politics
  • to introduce key concepts in politics
  • to familiarize students with the theoretical approaches in politics
  • to provide knowledge on the machinery of government
Course Content Introduction to politics; main principles; theoretical discussions on politics; functioning of the state and the government.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction
2 What is Politics? Heywood Chapter 1
3 Political Ideas and Ideologies Heywood Chapter 2
4 Politics and the State Heywood Chapter 3
5 Politics and social life during to period of II. constitutional monarchy Heywood Chapter 4
6 Politics and social life during to period of II. constitutional monarchy Heywood Chapter 4
7 Democracy and Legitimacy Heywood Chapter 5
8 Mid-Term Exam
9 Nations and Nationalism Heywood Chapter 6
10 Representation, Elections and Voting Heywood Chapter 7
11 Parties and Party Systems Heywood Chapter 8
12 Groups, Interests and Movements Heywood Chapter 9
13 Governments, Systems and Regimes Heywood Chapter 10
14 Political Executives and Leadership Heywood Chapter 11
15 Sum up
16 Final exam


Course Book 1. Andrew Heywood, Politics, (Fourth Edition), (New York: Palgrave Macmillan, 2013).

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 20
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 30
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 40
Toplam 4 120
Percentage of Semester Work 60
Percentage of Final Work 40
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. X
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. X
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. X
4 Students obtain knowledge about the use of new media tools both theoretically and practically. X
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. X
6 Students obtain knowledge about the organizational communications structures. X
7 Students obtain knowledge about various strategies of crisis management. X
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. X
9 Students obtain knowledge about ethical principles and values of public relations and advertising X
10 Students obtain knowledge about legal regulations of both communication law and advertising. X
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. X
12 Students learn how to work in teamwork for PR and advertising researches and practices. X
13 Students learn how to prepare and conduct various communicational activities of various organizations. X
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. X
15 Students learn how to plan and conduct media and advertising campaigns. X
16 Students learn how to use digital communication tools effectively and design a product. X
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. X
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. X
19 Students have the capacity of following the latest developments at national and global levels. X
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. X
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. X
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. X
23 Students have the capacity of forming and practicing brand management strategies. X
24 Students have the capacity of dealing with the possible risks in organizations. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 16 5 80
Presentation/Seminar Prepration
Homework Assignments
Quizzes/Studio Critics 6 2 12
Prepration of Midterm Exams/Midterm Jury 1 10 10
Prepration of Final Exams/Final Jury 1 15 15
Total Workload 165