ECTS - Innovative Visual Narrative
Innovative Visual Narrative (ART285) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Innovative Visual Narrative | ART285 | Fall and Spring | 3 | 0 | 0 | 3 | 4 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Elective Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion. |
| Course Lecturer(s) |
|
| Course Objectives | This course aims at providing an innovative approach to the utilization of visuals and visual storytelling in design, cognition, personal expression, communication and interaction. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Investigation of the visual narration processes through selected examples;preperation of a research report in line with the selected type of visual narration; information about the effectiveness of the visual material or visual narrative on thinking,decision making and personal communication;evaluation;effects of innovative approaches on visual |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Definition of the Visual Narrative and Innovation: The objective, types, methods of production and the growing need for a more innovative approach for the visual narration of ideas | |
| 2 | Definition of Image: Types, examples, and methods The Innovative Artist: Definition and the ways of adopting an innovative approach to artwork | |
| 3 | Still Image / Created images: Manual and/or digital creation of images and/or objects by the utilization of one or a number of the following methods: drawing, painting, grouping, fixing, shaping, constructing, molding and etc. | |
| 4 | Still Image / Captured images: Analogue and/or digital recording of images through photography, modelling, grouping, processing and etc. | |
| 5 | Moving Image / Creation of Motion: Manual and/or digital creation of motion through frame by frame recording of images | |
| 6 | Moving Image / Recording Motion: Analogue and/or digital recording of live action and characters in motion | |
| 7 | Midterm Examination | |
| 8 | Components of the Visual Narrative: Point of View and Composition | |
| 9 | Components of the Visual Narrative: Light, Color and Texture | |
| 10 | Components of the Visual Narrative: Sound | |
| 11 | Personal Research Project: Proposal of the Objective and the Content | |
| 12 | Personal Project: Research and Data Collection | |
| 13 | Personal Project: 1st Review | |
| 14 | Personal Project: Revision of the Report | |
| 15 | Personal Project: Submission of the Report | |
| 16 | Final exam |
Sources
| Other Sources | 1. Block, B. (2007). The Visual Story: Creating the Visual Structure of Film, TV and Digital Media. Oxford. Focal Press Publishing. |
|---|---|
| 2. Caplin, S., Banks, A. ve Holmes, N. (2003). The Complete Guide to Digital Illustration. East Sussex: Ilex Press | |
| 3. Ching, F. D. K. (1989). Drawing: A Creative Process. Wiley Publishing | |
| 4. Dahaner, S. (2004). The Complete Guide to Digital 3D Design. East Sussex: Ilex Press. | |
| 5. Selby, A. (2009). Animation in Process. Laurence King Publishing. |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 15 | 10 |
| Laboratory | - | - |
| Application | 7 | 10 |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | - | - |
| Project | 1 | 25 |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 25 |
| Final Exam/Final Jury | 1 | 30 |
| Toplam | 25 | 100 |
| Percentage of Semester Work | 70 |
|---|---|
| Percentage of Final Work | 30 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. | |||||
| 2 | Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. | |||||
| 3 | Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. | |||||
| 4 | Students obtain knowledge about the use of new media tools both theoretically and practically. | |||||
| 5 | Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. | |||||
| 6 | Students obtain knowledge about the organizational communications structures. | |||||
| 7 | Students obtain knowledge about various strategies of crisis management. | |||||
| 8 | Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. | |||||
| 9 | Students obtain knowledge about ethical principles and values of public relations and advertising | |||||
| 10 | Students obtain knowledge about legal regulations of both communication law and advertising. | |||||
| 11 | Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. | |||||
| 12 | Students learn how to work in teamwork for PR and advertising researches and practices. | |||||
| 13 | Students learn how to prepare and conduct various communicational activities of various organizations. | |||||
| 14 | Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. | |||||
| 15 | Students learn how to plan and conduct media and advertising campaigns. | |||||
| 16 | Students learn how to use digital communication tools effectively and design a product. | |||||
| 17 | Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. | |||||
| 18 | Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. | |||||
| 19 | Students have the capacity of following the latest developments at national and global levels. | |||||
| 20 | Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. | |||||
| 21 | Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. | |||||
| 22 | Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. | |||||
| 23 | Students have the capacity of forming and practicing brand management strategies. | |||||
| 24 | Students have the capacity of dealing with the possible risks in organizations. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | 7 | 2 | 14 |
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 8 | 1 | 8 |
| Presentation/Seminar Prepration | 1 | 14 | 14 |
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | |||
| Prepration of Final Exams/Final Jury | 1 | 16 | 16 |
| Total Workload | 100 | ||