ECTS - Introduction to Communication
Introduction to Communication (PR121) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Introduction to Communication | PR121 | 1. Semester | 3 | 0 | 0 | 3 | 5.5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | Compulsory Departmental Courses |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer, Observation Case Study. |
| Course Lecturer(s) |
|
| Course Objectives | The Introduction to Communication course was designed to teach the nature of communication that is the necessary condition of all human activity, including public relations, advertising and management. The course will enable to students to explore and discuss the meaning of the term communication, examine and appreciate the complexity and richness embraced by the nature and practices of human communication in variety of contexts that include biological, self, interpersonal, organizational, mediated and international communications. Student will gain the fundamental knowledge on the nature of communication and be able to understand the other courses in the department better. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Basic assumptions on communication; reason, objective, role, function and context of communication; language and communication; culture and communication; self-communication; interpersonal communication; groups and group communication; history of mediated communication: from verbal tradition to printed tradition; from telegraph, photograph to digit |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction | Beebe, S. A., Beebe, S. J., & Ivy, D. K. (2009). Communication: Principles for a Lifetime (5th ed.) Introduction Chapter |
| 2 | The Main Elements of Communication | Beebe, S. A., Beebe, S. J., & Ivy, D. K. (2009). Communication: Principles for a Lifetime (5th ed.). Boston: Allyn and Bacon. 1st Chapter |
| 3 | Perception and Understanding | Harley, P. (1999). Interpersonal Communication. New York: Routledge. 1st Chapter |
| 4 | Dialogue and Persuasion | Harley, P. (1999). Interpersonal Communication. New York: Routledge.2nd Chapter |
| 5 | Interpersonal Communication: Verbal Communication | Harley, P. (1999). Interpersonal Communication. New York: Routledge. 3rd Chapter |
| 6 | Interpersonal Communication: Non-Verbal Communication | Harley, P. (1999). Interpersonal Communication. New York: Routledge.5th Chapter |
| 7 | Mid term exam | |
| 8 | Interpersonal Communication: Written Communication | Harley, P. (1999). Interpersonal Communication. New York: Routledge. 6th Chapter |
| 9 | Mass Communication I | Beebe, S. A., Beebe, S. J., & Ivy, D. K. (2009). Communication: Principles for a Lifetime (5th ed.). Boston: Allyn and Bacon. 2nd Chapter |
| 10 | Mass Communication II | Beebe, S. A., Beebe, S. J., & Ivy, D. K. (2009). Communication: Principles for a Lifetime (5th ed.). Boston: Allyn and Bacon. 3rd Chapter |
| 11 | Presentation of TV Shows | Peters, D.J. (1999). Speaking into the Air: A History of the Idea of Communication. Chicago: University of Chicago Press. 10th Chapter |
| 12 | Technology and Communication | Peters, D.J. (1999). Speaking into the Air: A History of the Idea of Communication. Chicago: University of Chicago Press. 5th Chapter |
| 13 | Technology and Communication II | Peters, D.J. (1999). Speaking into the Air: A History of the Idea of Communication. Chicago: University of Chicago Press 10th Chapter |
| 14 | Social Media Tools | Peters, D.J. (1999). Speaking into the Air: A History of the Idea of Communication. Chicago: University of Chicago Press. 11th Chapter |
| 15 | General Evaluation/Discussions | |
| 16 | Final Exam |
Sources
| Course Book | 1. Harley, P. (1999). Interpersonal Communication. New York: Routledge. |
|---|---|
| 2. Peters, D.J. (1999). Speaking into the Air: A History of the Idea of Communication. Chicago: University of Chicago Press | |
| 3. Beebe, S. A., Beebe, S. J., & Ivy, D. K. (2009). Communication: Principles for a Lifetime (5th ed.). Boston: Allyn and Bacon. |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 14 | 10 |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | 5 | 25 |
| Homework Assignments | - | - |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 25 |
| Final Exam/Final Jury | 1 | 40 |
| Toplam | 21 | 100 |
| Percentage of Semester Work | 50 |
|---|---|
| Percentage of Final Work | 50 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. | X | ||||
| 2 | Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. | |||||
| 3 | Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. | |||||
| 4 | Students obtain knowledge about the use of new media tools both theoretically and practically. | |||||
| 5 | Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. | |||||
| 6 | Students obtain knowledge about the organizational communications structures. | |||||
| 7 | Students obtain knowledge about various strategies of crisis management. | |||||
| 8 | Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. | |||||
| 9 | Students obtain knowledge about ethical principles and values of public relations and advertising | |||||
| 10 | Students obtain knowledge about legal regulations of both communication law and advertising. | |||||
| 11 | Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. | X | ||||
| 12 | Students learn how to work in teamwork for PR and advertising researches and practices. | X | ||||
| 13 | Students learn how to prepare and conduct various communicational activities of various organizations. | |||||
| 14 | Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. | |||||
| 15 | Students learn how to plan and conduct media and advertising campaigns. | |||||
| 16 | Students learn how to use digital communication tools effectively and design a product. | |||||
| 17 | Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. | |||||
| 18 | Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. | |||||
| 19 | Students have the capacity of following the latest developments at national and global levels. | X | ||||
| 20 | Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. | |||||
| 21 | Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. | |||||
| 22 | Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. | |||||
| 23 | Students have the capacity of forming and practicing brand management strategies. | |||||
| 24 | Students have the capacity of dealing with the possible risks in organizations. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 3 | 42 |
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | 5 | 2 | 10 |
| Prepration of Midterm Exams/Midterm Jury | 1 | 15 | 15 |
| Prepration of Final Exams/Final Jury | 1 | 15 | 15 |
| Total Workload | 130 | ||