ECTS - Introduction to Communication

Introduction to Communication (PR121) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Introduction to Communication PR121 3 0 0 3 5.5
Pre-requisite Course(s)
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer, Observation Case Study.
Course Coordinator
Course Lecturer(s)
  • Asst. Prof. Dr. Ilgar Seyidov
Course Assistants
Course Objectives The Introduction to Communication course was designed to teach the nature of communication that is the necessary condition of all human activity, including public relations, advertising and management. The course will enable to students to explore and discuss the meaning of the term communication, examine and appreciate the complexity and richness embraced by the nature and practices of human communication in variety of contexts that include biological, self, interpersonal, organizational, mediated and international communications. Student will gain the fundamental knowledge on the nature of communication and be able to understand the other courses in the department better.
Course Learning Outcomes The students who succeeded in this course;
  • Demonstrate an understanding of the basic nature of communication;
  • Recognize causes, practices and outcomes of communication in general;
  • Understand the meaning and importance of organized time and space in communication and human life
  • Establish connections between human needs and production, distribution and consumption of communication
  • Provide sound discussion about means, objectives and organizations of communication in a society;
  • Discuss competing ideas on communication, language and culture;
  • Demonstrate sufficient and valid knowledge about self-communication, interpersonal communication, non-verbal communication, mass communication, public relations, advertising, computer-mediated
  • Have insight into the meaning of and relationships among, for instance, communication technology, technological products, communication product production, distribution and use, change agent, public relations, communication management, communication revolution and representation;
  • Appreciate the meaning of being a human in communicative and non-communicative actions in daily life.
Course Content Basic assumptions on communication; reason, objective, role, function and context of communication; language and communication; culture and communication; self-communication; interpersonal communication; groups and group communication; history of mediated communication: from verbal tradition to printed tradition; from telegraph, photograph to digit

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Orientation; preliminary inquiry on the concept of communication Albert, Nakayama ve Martin (2012). Human Communication in Society, Third Edition, Palgrave.
2 Introduction to Human Communication Human Communication in Society, Chapter 1
3 Perspectives on Human Communication Human Communication in Society, Chapter 2
4 Communicating Identities Human Communication in Society, Chapter 3
5 Communicating, Perceiving, and Understanding Human Communication in Society, Chapter, 4
6 Verbal communication Human Communication in Society, Chapter, 5
7 Mid term exam
8 Non-verbal Communication Human Communication in Society, Chapter 7
9 Communicating Across Cultures Human Communication in Society, Chapter 8
10 Communicating in Close Relationships Human Communication in Society, Chapter 8
11 Small Group Communication Human Communication in Society, Chapter 9
12 Organizational Communication Human Communication in Society,Chapter 10
13 Rethoric Human Communication in Society,Chapter 11
14 Mass Communication Human Communication in Society,Chapter 12
15 Communication and New Technologies Human Communication in Society,Chapter 13
16 Final Exam


Course Book 8. Alberts, J.K., Nakayama, T. K., & Martin, J. N. (2010). Human communication in society (2nd Ed.). Boston: Allyn & Bacon.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 14 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics 5 25
Homework Assignments - -
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 25
Final Exam/Final Jury 1 40
Toplam 21 100
Percentage of Semester Work 50
Percentage of Final Work 50
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. X
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. X
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. X
4 Students obtain knowledge about the use of new media tools both theoretically and practically. X
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. X
6 Students obtain knowledge about the organizational communications structures.
7 Students obtain knowledge about various strategies of crisis management.
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields.
9 Students obtain knowledge about ethical principles and values of public relations and advertising
10 Students obtain knowledge about legal regulations of both communication law and advertising. X
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. X
12 Students learn how to work in teamwork for PR and advertising researches and practices. X
13 Students learn how to prepare and conduct various communicational activities of various organizations. X
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches.
15 Students learn how to plan and conduct media and advertising campaigns. X
16 Students learn how to use digital communication tools effectively and design a product. X
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. X
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. X
19 Students have the capacity of following the latest developments at national and global levels. X
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. X
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. X
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. X
23 Students have the capacity of forming and practicing brand management strategies. X
24 Students have the capacity of dealing with the possible risks in organizations. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 14 3 42
Presentation/Seminar Prepration
Homework Assignments
Quizzes/Studio Critics 5 2 10
Prepration of Midterm Exams/Midterm Jury 1 15 15
Prepration of Final Exams/Final Jury 1 15 15
Total Workload 130