ECTS - Research Application and Evaluation

Research Application and Evaluation (PR222) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Research Application and Evaluation PR222 0 3 3 3 6
Pre-requisite Course(s)
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Discussion, Question and Answer, Drill and Practice, Problem Solving, Project Design/Management.
Course Coordinator
Course Lecturer(s)
  • Assoc. Prof. Dr. Ceyhan Çiğdemoğlu
Course Assistants
Course Objectives This course is the second part of two semester course. The first one was about the research design. This one will focus on the application, statistics, analysis, findings and conclusions. This course is designed to provide you with an understanding of preparing and application of a study design and writing research report in the social sciences. The emphasis is on the preparing a research design, collecting data, data coding, data entry and analysis by using SPSS, and writng findings and conclusions. We will prepare and apply a research design, then we code and enter the data. In data analysis, we will use our actual data and learn single, two and multiple variable analyses, single sample group, two group and multiple group analyses, and factor analysis. By the end of the course, we will be able to construct a complete study report.
Course Learning Outcomes The students who succeeded in this course;
  • Students can show research design in practice
  • Application of Content Analysis and Literature Review techniques
  • Considering purpose/problems and research questions in a research
  • Conducting a poll
  • Evaluation of collecting data and analysis
  • Group works and making presentations
  • Learning qualitative research and analysis
  • Evaluate conclusions according to the findings, study rationale and literature review.
Course Content This course will enhance and strengthen your understanding of social science as a mode of inquiry. It will provide an essential foundation for the basic knowledge that you will use in your other courses, especially when you prepare a homework.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Intrıduction to the course
2 Research Design and Sampling
3 Content Analysis, Literarture Review, Databases
4 Presentations on quantitative research
5 Defining purpose and problem
6 Preparing research questions and survey and revising them
7 SPSS and coding
8 Data analysis
9 Group works and assignment presentations
10 Revision of research questions and presentations on qualitative research
12 Interview
13 Presentation on the results of qualitative analysis
14 General evaluation


Course Book 1. • Neuman, W. L. (2014). Social Research Methods: Qualitative and Quantitative Approaches, Seventh Edition, Pearson New International Edition.
2. • Erdoğan,İrfan (2012)Pozitivist Metodoloji ve Ötesi. Ankara: Erk
3. • Pallant, J., (2011). A step by step guide to data analysis using SPSS , 4th edition, Allen & Unwin, Australia
4. • Taylor, S. J., & Bogdan, R. (1998). Introduction to qualitative research methods: A guidebook and resource (3rd ed.). Hoboken, NJ, US: John Wiley & Sons Inc.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 8 20
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 40
Toplam 11 100
Percentage of Semester Work 60
Percentage of Final Work 40
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. X
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. X
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. X
4 Students obtain knowledge about the use of new media tools both theoretically and practically. X
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. X
6 Students obtain knowledge about the organizational communications structures. X
7 Students obtain knowledge about various strategies of crisis management. X
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. X
9 Students obtain knowledge about ethical principles and values of public relations and advertising X
10 Students obtain knowledge about legal regulations of both communication law and advertising. X
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. X
12 Students learn how to work in teamwork for PR and advertising researches and practices. X
13 Students learn how to prepare and conduct various communicational activities of various organizations. X
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. X
15 Students learn how to plan and conduct media and advertising campaigns. X
16 Students learn how to use digital communication tools effectively and design a product. X
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. X
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. X
19 Students have the capacity of following the latest developments at national and global levels. X
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. X
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. X
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. X
23 Students have the capacity of forming and practicing brand management strategies.
24 Students have the capacity of dealing with the possible risks in organizations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Homework Assignments 8 7 56
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury
Total Workload 56