Web Design (PR336) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Web Design PR336 0 0 3 3 5
Pre-requisite Course(s)
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Drill and Practice, Observation Case Study, Project Design/Management.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives Dersin amacı, öğrencilerin, yeni iletişim ortamında basılı materyallerin yanı sıra giderek yerleşik hale gelmeye başlayan internet yayıncılığı alanında içerikleri üretip bunları sunabilecek bilgi ve beceriye sahip olmalarını sağlamaktır.
Course Learning Outcomes The students who succeeded in this course;
  • to learn dreamweawer CS6.
  • to design web page using the programme
Course Content Dream weaver and applications

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introoduction
2 Dreamweawer CS6 Jumpstart Oscorn&AGI Cerative Team (2012), Lesson 1
3 Setting up a new site Oscorn&AGI Cerative Team (2012), Lesson 2
4 Adding image and text Oscorn&AGI Cerative Team (2012), Lesson 3
5 Styling pages with CSS Oscorn&AGI Cerative Team (2012), Lesson 4 and 5
6 Advanced page layout Oscorn&AGI Cerative Team (2012), Lesson 6
7 CSS3 Transitions and web fonts Oscorn&AGI Cerative Team (2012), Lesson 7
8 Working with tables Oscorn&AGI Cerative Team (2012), Lesson 8
9 Adding Flash, Video and Sound Oscorn&AGI Cerative Team (2012), Lesson 10
10 Maximizing site design Oscorn&AGI Cerative Team (2012), Lesson 11
11 Working with code editing features Oscorn&AGI Cerative Team (2012), Lesson 12
12 Buülding web formsand adding interactivity with Spry framework Oscorn&AGI Cerative Team (2012), Lesson 13&14
13 Mobile design and layout Oscorn&AGI Cerative Team (2012), Lesson 15
14 Managing website: reports, optimizations and maintenance Oscorn&AGI Cerative Team (2012), Lesson 16
15 Applications
16 Applications


Course Book 1. Jeremy Osborn, AGI Creative Team (2012), Adobe Dreamweaver CS6 Digital Classroom, Wiley and Sons

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application 14 50
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation - -
Project 1 50
Report - -
Seminar - -
Midterms Exams/Midterms Jury - -
Final Exam/Final Jury - -
Toplam 15 100
Percentage of Semester Work 100
Percentage of Final Work 0
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing.
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels.
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing.
4 Students obtain knowledge about the use of new media tools both theoretically and practically.
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives.
6 Students obtain knowledge about the organizational communications structures.
7 Students obtain knowledge about various strategies of crisis management.
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields.
9 Students obtain knowledge about ethical principles and values of public relations and advertising
10 Students obtain knowledge about legal regulations of both communication law and advertising.
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices.
12 Students learn how to work in teamwork for PR and advertising researches and practices.
13 Students learn how to prepare and conduct various communicational activities of various organizations.
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches.
15 Students learn how to plan and conduct media and advertising campaigns.
16 Students learn how to use digital communication tools effectively and design a product.
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields.
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations.
19 Students have the capacity of following the latest developments at national and global levels.
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions.
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns.
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities.
23 Students have the capacity of forming and practicing brand management strategies.
24 Students have the capacity of dealing with the possible risks in organizations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 1 16
Application 16 2 32
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Project 1 30 30
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 10 10
Prepration of Final Exams/Final Jury 1 30 30
Total Workload 118