Advanced Graphic Design (PR326) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Advanced Graphic Design PR326 0 3 3 3 5
Pre-requisite Course(s)
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer, Drill and Practice, Observation Case Study.
Course Coordinator
Course Lecturer(s)
  • Asst. Prof. Dr. Elif Eşiyok
Course Assistants
Course Objectives This course aims to teach the art of two-dimensional visual communication and to give students the skill to put what they learn to work by using image processing software.
Course Learning Outcomes The students who succeeded in this course;
  • Students are expected to learn about or develop an understanding of
  • creating advertising illustrations
  • make graphic designs by using image processing software
  • make graphic designs by using image processing software
  • improving their design making ability by using computer technology.
Course Content This course aims to teach the art of two-dimensional visual communication and to give students the skill to put what they learn to work by using image-processing software. Course will start by exploring the features of Adobe Photoshop which is an essential design program used in graphic industry today. As students learn how to use the programme, th

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to the Course Tutorials 1
2 Welcome The Land of Design Software Tutorials 1
3 Working with Selection Tutorials 2
4 Digital Image Editing Tutorials 3
5 Adjust Image / Bookmarker Design Tutorials 4
6 Working with type / Book Cover Desgin Tutorials 5
7 Using Layers / Web Banner Design Tutorials 6
8 Restoring and Retouching Photos / Poster Desgin Tutorials 7
9 Mid Term Exam Tutorials 1-7
10 Poster Design 2 Tutorials 8
11 Photograph Manipulations / Magazine Cover Desgin Tutorials 9
12 Working With Brushes and Color / Web Page Desgin Tutorials 10
13 Filters / Web Page Design 2 Tutorials 11
14 Design Applications Tutorials 12
15 Design Applications Tutorials 13
16 Final Sınavı


Other Sources 1. Digital-Tutors: Photoshop Tutorials

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 14 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 10
Project 1 30
Report - -
Seminar - -
Midterms Exams/Midterms Jury - -
Final Exam/Final Jury 1 30
Toplam 17 80
Percentage of Semester Work 100
Percentage of Final Work 0
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. X
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. X
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. X
4 Students obtain knowledge about the use of new media tools both theoretically and practically. X
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. X
6 Students obtain knowledge about the organizational communications structures. X
7 Students obtain knowledge about various strategies of crisis management. X
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. X
9 Students obtain knowledge about ethical principles and values of public relations and advertising X
10 Students obtain knowledge about legal regulations of both communication law and advertising. X
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. X
12 Students learn how to work in teamwork for PR and advertising researches and practices. X
13 Students learn how to prepare and conduct various communicational activities of various organizations. X
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. X
15 Students learn how to plan and conduct media and advertising campaigns. X
16 Students learn how to use digital communication tools effectively and design a product. X
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. X
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. X
19 Students have the capacity of following the latest developments at national and global levels. X
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. X
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. X
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. X
23 Students have the capacity of forming and practicing brand management strategies. X
24 Students have the capacity of dealing with the possible risks in organizations. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
Application 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Project 2 18 36
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury 1 30 30
Total Workload 114