ECTS - Current Issues in Communication Policies

Atılım University - ECTS INFORMATION GUIDE

Current Issues in Communication Policies (PR422) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Current Issues in Communication Policies PR422 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Res. Asst. Dr. Özge Ercebe
Course Assistants
Course Objectives Provides students with a comprehensive understanding of and discussions about (mass) communication policies in general and in Turkey. It examines the prevailing issues about the national and international policies in mass media in terms of development and globalization. The nature of policy issues and roles of the national and international structures such as national regulatory and administrative bodies, European Commission, Council and Parliament, as well as involved will be studied.
Course Learning Outcomes The students who succeeded in this course;
  • To promote the understanding and critical reflection of occupational, regulatory, ethical, technological, political, economic, and cultural factors in communication and different media industries, and be able to assess their outcomes.
  • To understand the ethical aspects of new media, public relations and marketing.
  • To learn the principles governing the policy making in the (mass) communication.
  • To be able to comprehend and evaluate the media governance structures.
Course Content To provide students a comprehensive understanding of and discussions about (mass) communication policies.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction
2 Media and Telecommunications Characteristics and Change Relevant chapters
3 Media systems in general Relevant chapter
4 Turkish and international Institutions on Policy-Making and governance Relevant chapters
5 Development of communication policies Relevant chapter
6 From public service to private broadcasting policies Relevant chapters
7 Turkish communication policies on media: newspapers, magazines and books Relevant chapters
8 Midterm
9 Turkish communication policies on media: radio and film Relevant chapters
10 Turkish communication policies on media: television Relevant chapters
11 Turkish communication policies on media: online media Relevant chapters
12 Expert lecture on latest policies on television boradcasting -
13 Expert Lecture on controlling the internet -
14 Expert Lecture on freedom of information and media
15 Expert Lecture on Journalism -
16 Final

Sources

Course Book 1. The handbook of global media and communication policy / edited by Robin Mansell and Marc Raboy.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 1 20
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 40
Toplam 4 100
Percentage of Semester Work 100
Percentage of Final Work 0
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing.
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels.
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing.
4 Students obtain knowledge about the use of new media tools both theoretically and practically.
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives.
6 Students obtain knowledge about the organizational communications structures.
7 Students obtain knowledge about various strategies of crisis management.
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields.
9 Students obtain knowledge about ethical principles and values of public relations and advertising
10 Students obtain knowledge about legal regulations of both communication law and advertising.
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices.
12 Students learn how to work in teamwork for PR and advertising researches and practices.
13 Students learn how to prepare and conduct various communicational activities of various organizations.
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches.
15 Students learn how to plan and conduct media and advertising campaigns.
16 Students learn how to use digital communication tools effectively and design a product.
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields.
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations.
19 Students have the capacity of following the latest developments at national and global levels.
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions.
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns.
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities.
23 Students have the capacity of forming and practicing brand management strategies.
24 Students have the capacity of dealing with the possible risks in organizations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class 14 2 28
Presentation/Seminar Prepration
Project
Report
Homework Assignments 2 10 20
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 15 15
Prepration of Final Exams/Final Jury 1 15 15
Total Workload 126