ECTS - Organisational Policies and Working Conditions
Organisational Policies and Working Conditions (PR423) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Organisational Policies and Working Conditions | PR423 | 3 | 0 | 0 | 3 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | English |
|---|---|
| Course Type | N/A |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer. |
| Course Lecturer(s) |
|
| Course Objectives | The purpose of this lecture is to criticaly analyse the working conditions of media and communication sector. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | This lecture gives an overview of working conditions, job quality, workers? health and job sustainability in the media and communications sector. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Introduction | |
| 2 | The historical background of structural characteristics | related chapter |
| 3 | Changes of structural characteristics of the sectors after 1990's | Redrawing the Map of the Communications Industries: concentration and ownership in the era of privatization", Sage, London, 1990. |
| 4 | Changes of structural characteristics of the sectors after 1990's | Cornford, James, Kevin Robins, "Beyond the Last Bastion: Industrial Restructuring and Labor Force in the British Television Industry, Global Productions: Labor in the Making of the Information Society, Ceresskill, Hampton p, 1998. |
| 5 | Student Presentation about mowing of the press from Bab-ı Ali to Iki Telli | |
| 6 | Working Conditions | Related chapter |
| 7 | Working organization | Related Chapter |
| 8 | Midterm | |
| 9 | Skills and taraining | Related chapter |
| 10 | Psychosocial and physical environment | Related chapter |
| 11 | Job quality | Related chapter |
| 12 | Guest speaker | |
| 13 | Health and sustainability of work | Related chapter |
| 14 | Problem of Union | Aksoy Metin, "Sendikasızlaşırken Dernekleşen Medya", Türkiye'de Kitle İletişimi (ed Korkmaz Alemdar), Gazeteciler Cemiyeti, Ankara, 2009. |
| 15 | Towards a new media order | Çatalbaş, Dilruba, "Yeni Bir Radyo Televizyon Düzenine Doğru (1980-2000), Türkiye'de Kitle İletişimi (ed Korkmaz Alemdar), Gazeteciler Cemiyeti, Ankara, 2009. |
| 16 | Evaluation |
Sources
| Course Book | 1. European Foundation for the Improvement of Living and Working Conditions, "Media and communications: Working conditions and job quality", .http://www.eurofound.europa.eu/sites/default/files/ef_publication/field_ef_document/ef1384en3.pdf |
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Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | 2 | 20 |
| Homework Assignments | - | - |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | 1 | 50 |
| Toplam | 4 | 100 |
| Percentage of Semester Work | 100 |
|---|---|
| Percentage of Final Work | 0 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. | |||||
| 2 | Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. | |||||
| 3 | Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. | |||||
| 4 | Students obtain knowledge about the use of new media tools both theoretically and practically. | |||||
| 5 | Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. | |||||
| 6 | Students obtain knowledge about the organizational communications structures. | |||||
| 7 | Students obtain knowledge about various strategies of crisis management. | |||||
| 8 | Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. | |||||
| 9 | Students obtain knowledge about ethical principles and values of public relations and advertising | |||||
| 10 | Students obtain knowledge about legal regulations of both communication law and advertising. | |||||
| 11 | Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. | |||||
| 12 | Students learn how to work in teamwork for PR and advertising researches and practices. | |||||
| 13 | Students learn how to prepare and conduct various communicational activities of various organizations. | |||||
| 14 | Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. | |||||
| 15 | Students learn how to plan and conduct media and advertising campaigns. | |||||
| 16 | Students learn how to use digital communication tools effectively and design a product. | |||||
| 17 | Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. | |||||
| 18 | Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. | |||||
| 19 | Students have the capacity of following the latest developments at national and global levels. | |||||
| 20 | Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. | |||||
| 21 | Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. | |||||
| 22 | Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. | |||||
| 23 | Students have the capacity of forming and practicing brand management strategies. | |||||
| 24 | Students have the capacity of dealing with the possible risks in organizations. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 2 | 28 |
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | 5 | 1 | 5 |
| Prepration of Midterm Exams/Midterm Jury | 1 | 15 | 15 |
| Prepration of Final Exams/Final Jury | 1 | 15 | 15 |
| Total Workload | 111 | ||