ECTS - Organisational Policies and Working Conditions

Organisational Policies and Working Conditions (PR423) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Organisational Policies and Working Conditions PR423 3 0 0 3 5
Pre-requisite Course(s)
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives The purpose of this lecture is to criticaly analyse the working conditions of media and communication sector.
Course Learning Outcomes The students who succeeded in this course;
  • Understand the structure of the sector
  • Able to describe the relation between structure and working conditions.
  • Understand the historical development of working condition in media and communication sector.
Course Content This lecture gives an overview of working conditions, job quality, workers? health and job sustainability in the media and communications sector.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction
2 The historical background of structural characteristics related chapter
3 Changes of structural characteristics of the sectors after 1990's Redrawing the Map of the Communications Industries: concentration and ownership in the era of privatization", Sage, London, 1990.
4 Changes of structural characteristics of the sectors after 1990's Cornford, James, Kevin Robins, "Beyond the Last Bastion: Industrial Restructuring and Labor Force in the British Television Industry, Global Productions: Labor in the Making of the Information Society, Ceresskill, Hampton p, 1998.
5 Student Presentation about mowing of the press from Bab-ı Ali to Iki Telli
6 Working Conditions Related chapter
7 Working organization Related Chapter
8 Midterm
9 Skills and taraining Related chapter
10 Psychosocial and physical environment Related chapter
11 Job quality Related chapter
12 Guest speaker
13 Health and sustainability of work Related chapter
14 Problem of Union Aksoy Metin, "Sendikasızlaşırken Dernekleşen Medya", Türkiye'de Kitle İletişimi (ed Korkmaz Alemdar), Gazeteciler Cemiyeti, Ankara, 2009.
15 Towards a new media order Çatalbaş, Dilruba, "Yeni Bir Radyo Televizyon Düzenine Doğru (1980-2000), Türkiye'de Kitle İletişimi (ed Korkmaz Alemdar), Gazeteciler Cemiyeti, Ankara, 2009.
16 Evaluation


Course Book 1. European Foundation for the Improvement of Living and Working Conditions, "Media and communications: Working conditions and job quality", .

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics 2 20
Homework Assignments - -
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 50
Toplam 4 100
Percentage of Semester Work 100
Percentage of Final Work 0
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing.
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels.
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing.
4 Students obtain knowledge about the use of new media tools both theoretically and practically.
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives.
6 Students obtain knowledge about the organizational communications structures.
7 Students obtain knowledge about various strategies of crisis management.
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields.
9 Students obtain knowledge about ethical principles and values of public relations and advertising
10 Students obtain knowledge about legal regulations of both communication law and advertising.
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices.
12 Students learn how to work in teamwork for PR and advertising researches and practices.
13 Students learn how to prepare and conduct various communicational activities of various organizations.
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches.
15 Students learn how to plan and conduct media and advertising campaigns.
16 Students learn how to use digital communication tools effectively and design a product.
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields.
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations.
19 Students have the capacity of following the latest developments at national and global levels.
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions.
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns.
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities.
23 Students have the capacity of forming and practicing brand management strategies.
24 Students have the capacity of dealing with the possible risks in organizations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 14 2 28
Presentation/Seminar Prepration
Homework Assignments
Quizzes/Studio Critics 5 1 5
Prepration of Midterm Exams/Midterm Jury 1 15 15
Prepration of Final Exams/Final Jury 1 15 15
Total Workload 111