ECTS - Communication Strategies and Organizations

Communication Strategies and Organizations (PR324) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Communication Strategies and Organizations PR324 3 0 0 3 5
Pre-requisite Course(s)
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives discuss perspectives of organizational communication and public relations analyze strategic communication processes analyze the use of communication technologies in organizational communication and public relations apply organizational communication theory and public relations theory to your academic and professional interests evaluate theoretical research in public relations and organizational communication develop communication strategy
Course Learning Outcomes The students who succeeded in this course;
  • communication theories applied in organizational settings (internal and external)
  • applied research and evaluation in public relations and strategic communication
  • theoretical research in public relations and strategic communication
  • management processes for strategic communication
  • contexts for public relations practice (business, nonprofits, education, government, etc.)
Course Content Terms and types in an organization; nature of communication in and between organizations; the problems between public and organization and their possible solutions; considering organization as a communication system; theories of organization.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction Ch 1
2 Organizational roles and public relations jobs Ch 2
3 Organizational settings Ch. 3
4 Systems, networks, and other communication theory Ch. 7-8
5 Internal and external communication Ch 9-10
6 Research Ch 11
7 Planning Ch. 12
8 Action, communication, and persuasion Ch. 13
9 Measurement and evaluation Ch. 14
10 Midterm
11 Areas of professional practice Review chapters 15-21
12 Work sessions for term papers, peer discussion and editing Confirm student presentation topics, teams, and times.
13 Work sessions for term papers, peer discussion and editing Rough draft due for peer editing.
14 Student Presentations
15 Student Presentations
16 Reviewing the lecture and evaluation


Course Book 1. Broom, G. M., & Sha, B.-L. (2013) Cutlip & Center's effective public relations (11th ed.). Boston: Pearson.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics 3 15
Homework Assignments - -
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 40
Final Exam/Final Jury 1 45
Toplam 5 100
Percentage of Semester Work 100
Percentage of Final Work 0
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing.
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels.
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing.
4 Students obtain knowledge about the use of new media tools both theoretically and practically.
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives.
6 Students obtain knowledge about the organizational communications structures.
7 Students obtain knowledge about various strategies of crisis management.
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields.
9 Students obtain knowledge about ethical principles and values of public relations and advertising
10 Students obtain knowledge about legal regulations of both communication law and advertising.
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices.
12 Students learn how to work in teamwork for PR and advertising researches and practices.
13 Students learn how to prepare and conduct various communicational activities of various organizations.
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches.
15 Students learn how to plan and conduct media and advertising campaigns.
16 Students learn how to use digital communication tools effectively and design a product.
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields.
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations.
19 Students have the capacity of following the latest developments at national and global levels.
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions.
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns.
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities.
23 Students have the capacity of forming and practicing brand management strategies.
24 Students have the capacity of dealing with the possible risks in organizations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Homework Assignments 2 10 20
Quizzes/Studio Critics 3 8 24
Prepration of Midterm Exams/Midterm Jury 1 15 15
Prepration of Final Exams/Final Jury 1 15 15
Total Workload 122