ECTS - Globalization and International Communication

Globalization and International Communication (PR428) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Globalization and International Communication PR428 3 0 0 3 5
Pre-requisite Course(s)
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives This course seeks to cover ther nature of production, distribution, and reception of media forms in international arena. Our focus will be on describing and understanding as fully as possible what is happening and why in international communication.
Course Learning Outcomes The students who succeeded in this course;
  • to provide students with a thorough understanding of how media differ around the world
  • to develop an appreciation of differences of structures
  • to understand nature of sturctural relations among the countries and their communication systems.
  • to provide students with knowledge of the nature of international communication in a global world.
Course Content What globalization and international communication are, what forces are driving them, and what we can or want to do about it.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introductions and Overview
2 Cultural imperialism vs. active audiences Herbert Schiller, “Not Yet the Post-Imperialist Era,” Critical Studies in Mass Communication, 8 (1991): 13-28.
3 McDonaldization George Ritzer, The McDonaldization of Society (Thousand Oaks, CA: Pine Forge Press, 2011), especially mch. 1, pp. 1-22.
4 McDonaldization George Ritzer, The McDonaldization of Society (Thousand Oaks, CA: Pine Forge Press, 2011), some related pages.
5 Starbuckization / De-McDonaldization? Ritzer, McDonaldization, chs. 7, 8, and 10 (pp. 143-188, and 215-239)
6 Global public sphere *Peter Dahlgren, “The Public Sphere and the Net.” In W.L. Bennett and R.M. Entman, eds., Mediated Politics (Cambridge, UK: Cambridge University Press, (2001), pp. 33-55. *Sonia Serra, “The killing of Brazilian street children and the rise of the international public sphere.” In J. urran, ed., Media Organisations in Society (London: Arnold, 2000), pp. 151-171.
7 Midterm exam
8 Global network society Manuel Castells, “Communication, Power and Counter-Power in the Network Society.” International Journal of Communication 1 (2007): 238-266.
9 Enduring differences: Clash of Civilizations *Samuel P. Huntington, “The Clash of Civilizations?” Foreign Affairs 72, 3 (1993): 22-49. *Fouad Ajami, “The Summoning.” Foreign Affairs 72, 4 (1993): 2-9. *Kishore Mahbubani, “The Dangers of Decadence: What the Rest Can Teach the West,” Foreign Affairs 72, 4 (1993): 10-14. *Edward Said, “The Clash of Ignorance,” The Nation, October 4, 2001.
10 Regionalization and U.S. decline *Joseph D. Straubhaar, “Distinguishing the global, regional and national levels of world television.” In A. Sreberny-Mohammadi et al., eds., Media in Global Context (London: Arnold, 1997).
11 Dominant Flows and Contra-Flows: Telenovelas *Daniël Biltereyst and Philippe Meers, “The international telenovela debate and the contra-flow argument: a reappraisal,” Media, Culture & Society 22 (2000): 393-413.
12 Western models of news media *James Curran, Shanto Iyengar, Anker Brink Lund and Inka Salovaara-Moring. 2009. “Media System, Public Knowledge and Democracy: A Comparative Study.” European Journal of Communication 24 (1): 5-26. *Rodney Benson and Matthew Powers. Public Media Around the World: International Models for Funding and Protecting Independent Journalism (Washington, D.C.: Free Press, 2011), selections.
13 Hybridization via media *Paul S.N. Lee, “The absorption and indigenization of foreign media cultures; A study on a cultural meeting point of the East and West: Hong Kong,” Asian Journal of Communication, 1, 2 (1991): 52-72.
14 Cosmopolitanism *Ulf Hannerz, “Cosmopolitans and Locals in World Culture,” Theory, Culture & Society 7 (1990): 237-251.
15 Cosmopolitanism *Ulf Hannerz, “Cosmopolitans and Locals in World Culture,” Theory, Culture & Society 7 (1990): 237-251.
16 Final


Course Book 1. Jeremy Tunstall. 2008. The Media Were American: U.S. Mass Media in Decline. New York: Oxford University Press.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 20
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 10
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 40
Toplam 4 100
Percentage of Semester Work 100
Percentage of Final Work 0
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing.
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels.
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing.
4 Students obtain knowledge about the use of new media tools both theoretically and practically.
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives.
6 Students obtain knowledge about the organizational communications structures.
7 Students obtain knowledge about various strategies of crisis management.
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields.
9 Students obtain knowledge about ethical principles and values of public relations and advertising
10 Students obtain knowledge about legal regulations of both communication law and advertising.
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices.
12 Students learn how to work in teamwork for PR and advertising researches and practices.
13 Students learn how to prepare and conduct various communicational activities of various organizations.
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches.
15 Students learn how to plan and conduct media and advertising campaigns.
16 Students learn how to use digital communication tools effectively and design a product.
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields.
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations.
19 Students have the capacity of following the latest developments at national and global levels.
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions.
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns.
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities.
23 Students have the capacity of forming and practicing brand management strategies.
24 Students have the capacity of dealing with the possible risks in organizations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration 1 10 10
Homework Assignments 1 20 20
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 20 20
Total Workload 118