ECTS - Communication, Culture and Society

Communication, Culture and Society (PR229) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Communication, Culture and Society PR229 3 0 0 3 5
Pre-requisite Course(s)
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Asst. Prof. Dr. Ilgar Seyido
Course Assistants
Course Objectives Course objective is to analyze the relationship of culture and media through the historic development of various communication industries—radio, motion pictures, television, journalism, advertising, public relations, video games and the Internet—and their impact on social and personal values.
Course Learning Outcomes The students who succeeded in this course;
  • To understand the relation between media and consumption.
  • In terms of media and consumption culture, to questions self and the environment.
  • To understand the relations of consumption culture with other cultures.
  • To understand the popular culture structures.
  • To evaluate the organized social life and the cultural formations within this life.
Course Content Descriptive knowledge about culture, communication and society; explanations and discussions about the culture, communication and society.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Orientation
2 Society, human, culture, public, folk culture, mass culture and popular culture 11-51
3 Society, human, culture, public, folk culture, mass culture and popular culture 11-51
4 Popular practices before capitalism and the nature of popular 57-71
5 Popular practices after capitalism and the nature of popular 75-80
6 Popular structure in Turkey and consumption culture in this structure 91-164
7 Mid-term
8 Importance of mass media tools for popular 91-164
9 Music, movie and advertising industries and their relation with creating popular 165-200
10 Production of consuming culture 165-200
11 Practices of popular consuming 200-229
12 Popular politic and economic practices
13 Popular identity in popular culture 200-229
14 Types of being popular 229-238
15 Types of being popular 229-238
16 Final Exam


Course Book 1. Erdoğan, İrfan ve K. Alemdar (2004). Kültür ve İletişim.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments 2 20
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 40
Final Exam/Final Jury 1 40
Toplam 5 110
Percentage of Semester Work 100
Percentage of Final Work 0
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing.
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels.
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing.
4 Students obtain knowledge about the use of new media tools both theoretically and practically.
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives.
6 Students obtain knowledge about the organizational communications structures.
7 Students obtain knowledge about various strategies of crisis management.
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields.
9 Students obtain knowledge about ethical principles and values of public relations and advertising
10 Students obtain knowledge about legal regulations of both communication law and advertising.
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices.
12 Students learn how to work in teamwork for PR and advertising researches and practices.
13 Students learn how to prepare and conduct various communicational activities of various organizations.
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches.
15 Students learn how to plan and conduct media and advertising campaigns.
16 Students learn how to use digital communication tools effectively and design a product.
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields.
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations.
19 Students have the capacity of following the latest developments at national and global levels.
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions.
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns.
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities.
23 Students have the capacity of forming and practicing brand management strategies.
24 Students have the capacity of dealing with the possible risks in organizations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 14 1 14
Presentation/Seminar Prepration 1 20 20
Homework Assignments
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 20 20
Total Workload 122