ECTS - Professional Practices and Social Responsibility

Professional Practices and Social Responsibility (PR321) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Professional Practices and Social Responsibility PR321 3 0 0 3 7
Pre-requisite Course(s)
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer, Observation Case Study, Team/Group, Role Play.
Course Coordinator
Course Lecturer(s)
  • Esin Tarhan
Course Assistants
Course Objectives The course is designed to improve students regarding professional practices, social responsibility, career planning, job search techniques, job interview process, business communication and ethics. The main objective of this course is to build and improve skills that will help students in their professional career.
Course Learning Outcomes The students who succeeded in this course;
  • Understand the philosophical base and history of social responsiblity.
  • able to discussand define the concepts truth and objectivity.
  • Able to define social responsibility in the area of journalism, pr, advertising and propaganda
Course Content Social responsibility, public interest, thuth and objectivity.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to Professional Practices
2 Professional Practices: Verbal & Nonverbal Communication
3 Professional Practices: Stress Management
4 Professional Practices: Conflict Resolution
5 Professional Practices: Time Management and Proactivity
6 Professional Practices: Presentation Techniques
8 Career Planning and Self-Assessment
9 Job Search Techniques, Cover Letter & CV
10 Job Interview Techniques
11 Job Interview Techniques
12 Job Interview Techniques
13 Social Resposibility
14 Business Ethics
15 Student Presentations
16 Final Exam


Course Book 1. . Kathleen S. Verderber, (2012). Inter-Act: Interpersonal Communication Concepts, Skills, and Contexts. Oxford University Press.
Other Sources 2. . Mathhew Mckay & Martha David, (2009). Messages: The Communication Skills Book. New Harbinger Publications
3. Tony Beshara, (2012). The Job Search Solution: The Ultimate System for Finding a Great Job Now. AMACOM.
4. . Quentin J. Schultze, (2012). Resume 101: A Student and Recent-Grad Guide to Crafting Resumes and Cover Letters that Land Jobs. Ten Speed Pr.
5. . O. C. Ferrell & John Fraedrich(2014). Business Ethics: Ethical Decision Making & Cases. South-Western College Pub; 10 edition
6. Maria Aluchna & Samuel O. Idowu (2017).The Dynamics of Corporate Social Responsibility: A Critical Approach to Theory and Practice, Springer International Publishing

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 30
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 40
Toplam 4 110
Percentage of Semester Work 100
Percentage of Final Work 0
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. X
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. X
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. X
4 Students obtain knowledge about the use of new media tools both theoretically and practically. X
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. X
6 Students obtain knowledge about the organizational communications structures. X
7 Students obtain knowledge about various strategies of crisis management. X
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. X
9 Students obtain knowledge about ethical principles and values of public relations and advertising X
10 Students obtain knowledge about legal regulations of both communication law and advertising. X
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. X
12 Students learn how to work in teamwork for PR and advertising researches and practices. X
13 Students learn how to prepare and conduct various communicational activities of various organizations. X
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. X
15 Students learn how to plan and conduct media and advertising campaigns. X
16 Students learn how to use digital communication tools effectively and design a product.
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. X
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. X
19 Students have the capacity of following the latest developments at national and global levels. X
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. X
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. X
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. X
23 Students have the capacity of forming and practicing brand management strategies. X
24 Students have the capacity of dealing with the possible risks in organizations. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 14 2 28
Presentation/Seminar Prepration 1 15 15
Homework Assignments 2 15 30
Quizzes/Studio Critics 12 1 12
Prepration of Midterm Exams/Midterm Jury 1 20 20
Prepration of Final Exams/Final Jury 1 20 20
Total Workload 173