ECTS - Fashion Brand Management
Fashion Brand Management (MTT481) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Fashion Brand Management | MTT481 | 2 | 0 | 0 | 2 | 5 |
| Pre-requisite Course(s) |
|---|
| N/A |
| Course Language | Turkish |
|---|---|
| Course Type | N/A |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Question and Answer. |
| Course Lecturer(s) |
|
| Course Objectives | • Understanding fashion and brand terminology • Understanding fundamentals of establishment • Explaining fashion tendency • Preparing work plan for fashion and brand • Arranging introduction and organizations |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | The terminology for fashion and brand; fundamentals of an establishment; general information about fashion tendency; work plan for fashion and brand; the importance of introduction and organization arrangements for fashion and brand. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Fashion and brand terminology is given | At the end of each course, students will be informed about the next topic and students will be provided with the necessary preparations. |
| 2 | Fundamentals of an establishment are explained. | " |
| 3 | General information about fashion tendency is given | " |
| 4 | General information about fashion tendency is given | " |
| 5 | Intellectual property of fashion and brand | " |
| 6 | Work plan process for fashion and brand | " |
| 7 | Work plan process for fashion and brand | " |
| 8 | Midterm exam | -- |
| 9 | Explaining the importance of introduction and organization for fashion and brand. | " |
| 10 | Planning sample organization | " |
| 11 | Planning sample organization | " |
| 12 | Press and public relation of the planned organization | " |
| 13 | Preparing and presentation of portfolio for sample organization | " |
| 14 | Preparing and presentation of portfolio for sample organization | " |
| 15 | Preparing and presentation of portfolio for sample organization | " |
| 16 | Final exam | -- |
Sources
| Course Book | 1. • Mary Gehlhar, Çeviren; Gülşah Karadağ, (2005). Moda Tasarımcısının İş Kurma Rehberi, Güncel Yayıncılık |
|---|---|
| 2. • Şule Çivitçi, Moda Pazarlama, Asil Yayın Dağıtım |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | - | - |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 40 |
| Final Exam/Final Jury | 1 | 60 |
| Toplam | 2 | 100 |
| Percentage of Semester Work | 0 |
|---|---|
| Percentage of Final Work | 100 |
| Total | 100 |
Course Category
| Core Courses | |
|---|---|
| Major Area Courses | X |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | To acquire extensive theoretical and applied knowledge about the field of art and design. | X | ||||
| 2 | To conduct academic research on the terms, notions, cases and issues related to the field; to identify, comprehend, design and apply them through proper/correct methods and techniques. | |||||
| 3 | To transform the field knowledge into creative thinking skills. | |||||
| 4 | To be able to plan and carry out projects, related to the field, in conceptual and production process both as an individual and as a member of a group. To evaluate and share the results with society. | X | ||||
| 5 | To specify the field competencies and to develop a lifelong social responsibility and critical thinking ability. | X | ||||
| 6 | To be able to use information technologies in the field effectively at the European Computer Driving Licence Advanced Level. | |||||
| 7 | To have a good command of a foreign language at European Language Portfolio B1 Level and to be able to communicate with the colleagues and to follow the developments in the field. | |||||
| 8 | To produce and carry out projects by using quantitative and qualitative data in the field and to share them with the professionals or non-professionals. | X | ||||
| 9 | To be aware of national and international values in art and design and to acquire professional ethics. | X | ||||
| 10 | To transform the abstract and concrete concepts into creative thoughts and authentic works. | |||||
| 11 | To gain knowledge about culture and history of art and acquire an esthetical consciousness. | |||||
| 12 | To acquire sufficient knowledge and develop an awareness of the universal justice, cultural, ethical and natural preservation, and occupational health and safety. | X | ||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 5 | 70 |
| Presentation/Seminar Prepration | 1 | 5 | 5 |
| Project | |||
| Report | |||
| Homework Assignments | 1 | 5 | 5 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 5 | 5 |
| Prepration of Final Exams/Final Jury | 1 | 8 | 8 |
| Total Workload | 141 | ||