Fashion Brand Management (MTT481) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Fashion Brand Management MTT481 2 0 0 2 5
Pre-requisite Course(s)
Course Language Turkish
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Instructor Selen Yorulmaz Özsümer
Course Assistants
Course Objectives • Understanding fashion and brand terminology • Understanding fundamentals of establishment • Explaining fashion tendency • Preparing work plan for fashion and brand • Arranging introduction and organizations
Course Learning Outcomes The students who succeeded in this course;
  • • Explains fashion and brand terminology
  • • Understands fundamentals of an establishment
  • • Explains fashion tendency
  • • Arranges introduction and organizations
Course Content The terminology for fashion and brand; fundamentals of an establishment; general information about fashion tendency; work plan for fashion and brand; the importance of introduction and organization arrangements for fashion and brand.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Fashion and brand terminology is given At the end of each course, students will be informed about the next topic and students will be provided with the necessary preparations.
2 Fundamentals of an establishment are explained. "
3 General information about fashion tendency is given "
4 General information about fashion tendency is given "
5 Intellectual property of fashion and brand "
6 Work plan process for fashion and brand "
7 Work plan process for fashion and brand "
8 Midterm exam --
9 Explaining the importance of introduction and organization for fashion and brand. "
10 Planning sample organization "
11 Planning sample organization "
12 Press and public relation of the planned organization "
13 Preparing and presentation of portfolio for sample organization "
14 Preparing and presentation of portfolio for sample organization "
15 Preparing and presentation of portfolio for sample organization "
16 Final exam --


Course Book 1. • Mary Gehlhar, Çeviren; Gülşah Karadağ, (2005). Moda Tasarımcısının İş Kurma Rehberi, Güncel Yayıncılık
2. • Şule Çivitçi, Moda Pazarlama, Asil Yayın Dağıtım

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 40
Final Exam/Final Jury 1 60
Toplam 2 100
Percentage of Semester Work 0
Percentage of Final Work 100
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 To acquire extensive theoretical and applied knowledge about the field of art and design. X
2 To conduct academic research on the terms, notions, cases and issues related to the field; to identify, comprehend, design and apply them through proper/correct methods and techniques.
3 To transform the field knowledge into creative thinking skills.
4 To be able to plan and carry out projects, related to the field, in conceptual and production process both as an individual and as a member of a group. To evaluate and share the results with society. X
5 To specify the field competencies and to develop a lifelong social responsibility and critical thinking ability. X
6 To be able to use information technologies in the field effectively at the European Computer Driving Licence Advanced Level.
7 To have a good command of a foreign language at European Language Portfolio B1 Level and to be able to communicate with the colleagues and to follow the developments in the field.
8 To produce and carry out projects by using quantitative and qualitative data in the field and to share them with the professionals or non-professionals. X
9 To be aware of national and international values in art and design and to acquire professional ethics. X
10 To transform the abstract and concrete concepts into creative thoughts and authentic works.
11 To gain knowledge about culture and history of art and acquire an esthetical consciousness.
12 To acquire sufficient knowledge and develop an awareness of the universal justice, cultural, ethical and natural preservation, and occupational health and safety. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 14 5 70
Presentation/Seminar Prepration 1 5 5
Homework Assignments 1 5 5
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 5 5
Prepration of Final Exams/Final Jury 1 8 8
Total Workload 141