Fashion Marketing (MTT482) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Fashion Marketing MTT482 2 0 0 2 5
Pre-requisite Course(s)
Course Language Turkish
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Question and Answer.
Course Coordinator
Course Lecturer(s)
  • Instructor Esra Seçim
Course Assistants
Course Objectives Fashion and basic concepts, fashion marketing research planning and costumer profile, making product; and being able to apply principles and methods of brand, pricing, delivery rules
Course Learning Outcomes The students who succeeded in this course;
  • 1- Definition of marketing, and its importance of role and place in an establishment.
  • 2- Defining marketing functions.
  • 3- Specifying markets, goods, costumer profiles
  • 4- Planning goods and applying development techniques.
  • 5- Choosing price and pricing methods.
  • 6- Specifying catching on methods.
  • 7- Specifying means of delivery and election criteria.
  • 8- Making market research
  • 9- Being able to explain fashion marketing and its surrounding.
  • 10- Explaining fashion marketing, planning, customer profiles and relations.
  • 11- Choosing means of delivery and importance and methods of catching on.
  • 12- Creating fashion marketing model.
Course Content Marketing topic and dimension; modern marketing concept; environmental conditions of marketing information system; purchasing behaviour seen at consumption and industrial markets; market division and selection of target market; commodity concept, classification of goods, mixing of goods, concept of new goods; developing alternative new goods; good

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Definition of marketing, concept of marketing, its importance and role in an establishment.
2 Marketing functions
3 Markets, goods, customer types and profiles.
4 Planning and developing goods.
5 Importance of price and pricing, important factors to be taken into consideration in pricing, pricing methods in application and pricing in accordance with cost, pricing in accordance with demand and rivalry, psychological pricing.
6 Importance and varieties of catching on; developing advertisement, individual selling, introduction and sales.
7 Midterm exam
8 Means and selection of delivery, physical delivery.
9 Principles and methods of international marketing, marketing research.
10 Fashion marketing environment, micro fashion marketing.
11 The objective, importance, planning, process and strategy of fashion marketing; The effects of fashion customer and behaviour on fashion marketing.
12 Product and its development methods in fashion marketing. Creating brand and its principles in fashion marketing.
13 Pricing, importance and pricing methods of pricing in fashion marketing.
14 Management of fashion marketing, latest developments, and international fashion markets.
15 Developing fashion marketing model for a specified market.
16 Final exam.


Course Book 1. -Değer Temelli Pazarlama(Peter Dogle)
2. -A'dan Z'ye Pazarlama(Philip Kotler)
3. Stratejik Pazarlama Planı Nasıl Hazırlanır?(Norton Poley)
4. Geleceğin Pazarlaması için Konumlandırma Stratejileri(Jack Trout)
5. Marka Olmak İstiyorum(Dan Herman)
6. Sorularla Cevaplarla Günümüzde Pazarlamanın Temelleri(Philip Kotler)
7. Satışta Başarı İçin Stratejik Satıış Yönetimi(İlhan Ürkmez)
8. Damla Damla Pazarlama(Prof. Dr. İsmail Kaya)
9. İyi İletişim=İyi Pazarlama(Tunçtan Baltacıoğlu&Melike Demirbağ Kaplan)
10. Duyular ve Marka (Martin Lindstrom)
11. Tasarım Yönetimi(Brigitte Borja De Mozota)

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 40
Final Exam/Final Jury 1 60
Toplam 2 100
Percentage of Semester Work 40
Percentage of Final Work 60
Total 100

Course Category

Core Courses
Major Area Courses
Supportive Courses
Media and Managment Skills Courses X
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 To acquire extensive theoretical and applied knowledge about the field of art and design. X
2 To conduct academic research on the terms, notions, cases and issues related to the field; to identify, comprehend, design and apply them through proper/correct methods and techniques. X
3 To transform the field knowledge into creative thinking skills.
4 To be able to plan and carry out projects, related to the field, in conceptual and production process both as an individual and as a member of a group. To evaluate and share the results with society. X
5 To specify the field competencies and to develop a lifelong social responsibility and critical thinking ability. X
6 To be able to use information technologies in the field effectively at the European Computer Driving Licence Advanced Level.
7 To have a good command of a foreign language at European Language Portfolio B1 Level and to be able to communicate with the colleagues and to follow the developments in the field.
8 To produce and carry out projects by using quantitative and qualitative data in the field and to share them with the professionals or non-professionals. X
9 To be aware of national and international values in art and design and to acquire professional ethics.
10 To transform the abstract and concrete concepts into creative thoughts and authentic works.
11 To gain knowledge about culture and history of art and acquire an esthetical consciousness. X
12 To acquire sufficient knowledge and develop an awareness of the universal justice, cultural, ethical and natural preservation, and occupational health and safety. X

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours)
Application 3 3 9
Special Course Internship
Field Work
Study Hours Out of Class 14 5 70
Presentation/Seminar Prepration
Homework Assignments 4 7 28
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 10 10
Prepration of Final Exams/Final Jury 1 8 8
Total Workload 125