ECTS - Principles of Marketing
Principles of Marketing (ISL241) Course Detail
Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
---|---|---|---|---|---|---|---|
Principles of Marketing | ISL241 | 3 | 0 | 0 | 3 | 5 |
Pre-requisite Course(s) |
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- |
Course Language | Turkish |
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Course Type | N/A |
Course Level | Bachelor’s Degree (First Cycle) |
Mode of Delivery | Face To Face |
Learning and Teaching Strategies | Lecture, Discussion, Question and Answer. |
Course Lecturer(s) |
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Course Objectives | As globalization continues, business enterprises are gradually becoming marketing enterprises. Main objective is to help students gain analytical thinking ability in this field. |
Course Learning Outcomes |
The students who succeeded in this course;
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Course Content | Main principles of marketing, strategies, marketing environment, marketing mix, market segmentation and product life cycle. |
Weekly Subjects and Releated Preparation Studies
Week | Subjects | Preparation |
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1 | Marketing concept and new trends | Course book, pp. 1-22 |
2 | Market environment and strategic planning | Course book, pp. 23-52 |
3 | consumer market and consumer behavior | Course book, pp. 69-86 |
4 | Industrial market and international market | Course book, pp. 87-104 |
5 | Market segmentation and target market | Course book, pp. 105-116 |
6 | Positioning | Course book, pp. 116-124 |
7 | Midterm | |
8 | Product classification and product development process | Course book, pp. 125-138 |
9 | Product life cycle and strategies at different stages | Course book, pp. 139-153 |
10 | Price and pricing methods | Course book, pp. 153-164 |
11 | Pricing strategies | Course book, pp. 164-175 |
12 | Promotion and promotion strategies | Course book, pp. 176-186 |
13 | Integrated marketing communication | Course book, pp. 186-194 |
14 | General review | |
15 | Student presentations | |
16 | Final exam |
Sources
Course Book | 1. Mucuk, İ. (2014). Pazarlama İlkeleri (20. Baskı). İstanbul: Türkmen Kitabevi. |
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Evaluation System
Requirements | Number | Percentage of Grade |
---|---|---|
Attendance/Participation | - | - |
Laboratory | - | - |
Application | - | - |
Field Work | - | - |
Special Course Internship | - | - |
Quizzes/Studio Critics | - | - |
Homework Assignments | 1 | 10 |
Presentation | 1 | 10 |
Project | - | - |
Report | - | - |
Seminar | - | - |
Midterms Exams/Midterms Jury | 1 | 40 |
Final Exam/Final Jury | 1 | 40 |
Toplam | 4 | 100 |
Percentage of Semester Work | 60 |
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Percentage of Final Work | 40 |
Total | 100 |
Course Category
Core Courses | |
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Major Area Courses | |
Supportive Courses | X |
Media and Managment Skills Courses | |
Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
# | Program Qualifications / Competencies | Level of Contribution | ||||
---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | ||
1 | Have an advanced level of basic theoretical knowledge on the field of public finance in order to obtain the practical gains. | X | ||||
2 | Identify the issues related to the field of public finance by dealing with it within the framework of the methodological approach, and report and evaluate it from an analytical point of view. | X | ||||
3 | Understand, interpret and analyse economic and financial events, equipped with knowledge of certain disciplines, especially economics, business and law. | X | ||||
4 | Develop policies and strategies for solving the problems by establishing the cause-effect relationship related to fiscal and economic issues through theoretical information and the discussions. | X | ||||
5 | Establish the relationship of public financial management and budget theory with public policies, he/she makes strong budget analysis, develop analysis on public finance and makes a link with the policy implementation | X | ||||
6 | Understand the tax theory, learning the legal structure, following the legal and financial developments and gaining a professional competence in tax matters effectively develop it. | X | ||||
7 | Have knowledge of accounting systems in private and public institutions and businesses, analyze and interpret the financial and financial structure of institutions with the knowledge and competence gained. | X | ||||
8 | Gain knowledge of macroeconomic framework and growth theory, including theoretical and country examples, evaluates economic developments from a theoretical perspective. | X | ||||
9 | Use foreign language in financial and economic fields, follow international literature, communicate on professional issues. | X | ||||
10 | Benefit from technological developments in studies specific to its field by using information technologies, digital developments and common software. | X | ||||
11 | Use qualitative and quantitative methods for the analysis of economic, financial, social and institutional events. | X | ||||
12 | While fulfilling its academic and professional responsibilities, develop an approach that respects s United Nations sustainable development goals, freedoms, rights of the disadvantaged groups, environment, cultural and moral values. | X |
ECTS/Workload Table
Activities | Number | Duration (Hours) | Total Workload |
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Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
Laboratory | |||
Application | |||
Special Course Internship | |||
Field Work | |||
Study Hours Out of Class | 14 | 1 | 14 |
Presentation/Seminar Prepration | 1 | 10 | 10 |
Project | |||
Report | |||
Homework Assignments | 1 | 15 | 15 |
Quizzes/Studio Critics | |||
Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
Prepration of Final Exams/Final Jury | 1 | 20 | 20 |
Total Workload | 127 |