ECTS - Brand Management
Brand Management (ISL428) Course Detail
Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
---|---|---|---|---|---|---|---|
Brand Management | ISL428 | 3 | 0 | 0 | 3 | 5 |
Pre-requisite Course(s) |
---|
N/A |
Course Language | Turkish |
---|---|
Course Type | N/A |
Course Level | Bachelor’s Degree (First Cycle) |
Mode of Delivery | Face To Face |
Learning and Teaching Strategies | Lecture, Discussion, Observation Case Study. |
Course Lecturer(s) |
|
Course Objectives | Teach basic concepts of brand and brand management, strategies for increasing brand equity |
Course Learning Outcomes |
The students who succeeded in this course;
|
Course Content | Definition of a brand, brand name, brand attributes, brand positioning, image building, the difference between brand image and brand identity, sources of brand identity, methods to build brand awareness, brand loyalty, brand association, the relationship between brand equity and customer equity. |
Weekly Subjects and Releated Preparation Studies
Week | Subjects | Preparation |
---|---|---|
1 | Introduction | |
2 | Product and product decisions | |
3 | Brand concept, benefits, functions | |
4 | Visual and audio elements of the brand | |
5 | Brand personality, brand identity and brand image | |
6 | Customer-based brand value measurement-1 | |
7 | Customer-based brand value measurement-2 | |
8 | Special brands | |
9 | Midterm | |
10 | Article analysis-1 | |
11 | Article analysis-2 | |
12 | Article analysis-3 | |
13 | Presentations | |
14 | Presentations | |
15 | Presentations | |
16 | Final exam |
Sources
Course Book | 1. Ahmet Hamdi İslamoğlu, Duygu Fırat (2011). Stratejik Marka Yönetimi 2. Baskı, Beta Yayınları: İstanbul |
---|---|
2. Mehmet Baş, (2015) Marka Yönetimi, Detay Yayıncılık |
Evaluation System
Requirements | Number | Percentage of Grade |
---|---|---|
Attendance/Participation | - | - |
Laboratory | - | - |
Application | - | - |
Field Work | - | - |
Special Course Internship | - | - |
Quizzes/Studio Critics | - | - |
Homework Assignments | 1 | 15 |
Presentation | 1 | 35 |
Project | - | - |
Report | - | - |
Seminar | - | - |
Midterms Exams/Midterms Jury | 1 | 20 |
Final Exam/Final Jury | 1 | 30 |
Toplam | 4 | 100 |
Percentage of Semester Work | 70 |
---|---|
Percentage of Final Work | 30 |
Total | 100 |
Course Category
Core Courses | |
---|---|
Major Area Courses | |
Supportive Courses | X |
Media and Managment Skills Courses | |
Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
# | Program Qualifications / Competencies | Level of Contribution | ||||
---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | ||
1 | Have an advanced level of basic theoretical knowledge on the field of public finance in order to obtain the practical gains. | X | ||||
2 | Identify the issues related to the field of public finance by dealing with it within the framework of the methodological approach, and report and evaluate it from an analytical point of view. | X | ||||
3 | Understand, interpret and analyse economic and financial events, equipped with knowledge of certain disciplines, especially economics, business and law. | X | ||||
4 | Develop policies and strategies for solving the problems by establishing the cause-effect relationship related to fiscal and economic issues through theoretical information and the discussions. | X | ||||
5 | Establish the relationship of public financial management and budget theory with public policies, he/she makes strong budget analysis, develop analysis on public finance and makes a link with the policy implementation | X | ||||
6 | Understand the tax theory, learning the legal structure, following the legal and financial developments and gaining a professional competence in tax matters effectively develop it. | X | ||||
7 | Have knowledge of accounting systems in private and public institutions and businesses, analyze and interpret the financial and financial structure of institutions with the knowledge and competence gained. | X | ||||
8 | Gain knowledge of macroeconomic framework and growth theory, including theoretical and country examples, evaluates economic developments from a theoretical perspective. | X | ||||
9 | Use foreign language in financial and economic fields, follow international literature, communicate on professional issues. | X | ||||
10 | Benefit from technological developments in studies specific to its field by using information technologies, digital developments and common software. | X | ||||
11 | Use qualitative and quantitative methods for the analysis of economic, financial, social and institutional events. | X | ||||
12 | While fulfilling its academic and professional responsibilities, develop an approach that respects s United Nations sustainable development goals, freedoms, rights of the disadvantaged groups, environment, cultural and moral values. | X |
ECTS/Workload Table
Activities | Number | Duration (Hours) | Total Workload |
---|---|---|---|
Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
Laboratory | |||
Application | |||
Special Course Internship | |||
Field Work | |||
Study Hours Out of Class | |||
Presentation/Seminar Prepration | 1 | 10 | 10 |
Project | |||
Report | |||
Homework Assignments | 1 | 20 | 20 |
Quizzes/Studio Critics | |||
Prepration of Midterm Exams/Midterm Jury | 1 | 20 | 20 |
Prepration of Final Exams/Final Jury | 1 | 30 | 30 |
Total Workload | 128 |