Consumer Behaviour (MAN449) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Consumer Behaviour MAN449 General Elective 3 0 0 3 5
Pre-requisite Course(s)
N/A
Course Language English
Course Type Elective Courses
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer, Observation Case Study.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives Upon successful completion of the course, the student will be able to know what behaviors the consumers are examined, and will be able to identify the personal and situational factors that can determine the behaviours. Also, environmental factors affecting these behaviors can be identified and the marketing activities that can be use to change the behavior to desired state can be pinpointed.
Course Learning Outcomes The students who succeeded in this course;
  • Upon successful completion of this course, the student will be able to understand the factors that are effective in the decision-making process of consumers and will be able to develop strategies accordingly.
Course Content Consumer actions, experiences, feelings, and judgement processes; consumer buying behavior and the theories concerning the factors affecting the consumer behavior process such as perception, motivation, demographics, culture, etc.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Definition of Consumer
2 Models of Consumer Behavior Chapter 1
3 Perception Related pages of the text book
4 Learning and Memory Related pages of the text book
5 Motivation and Involvement Related pages of the text book
6 Personality, Self concept and Emotions Related pages of the text book
7 Attitudes and Lifestyle Related pages of the text book
8 Midterm
9 Demographics Related pages of the text book
10 Culture and subculture Related pages of the text book
11 Reference Groups and Family Related pages of the text book
12 Decision Making Process Related pages of the text book
13 Decision Making Process Related pages of the text book

Sources

Other Sources 1. Öğretim Üyesinin ders notları ve makaleler
Course Book 2. Hawkings, D.I, Motherbaugh D.L., Consumer Behavior, MCGraw Hill

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation 1 10
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics 3 15
Homework Assignments 2 20
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 30
Final Exam/Final Jury 1 30
Toplam 8 105
Percentage of Semester Work 70
Percentage of Final Work 30
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Acquires and applies theoretical and practical knowledge based on current literature in the field of Nutrition and Dietetics.
2 Identifies and analyzes nutritional problems at the individual and societal levels and produces evidence-based solutions.
3 Collects, analyzes, interprets, and reports data in scientific research; gains the ability to work in national/international, disciplinary, and multidisciplinary teams.
4 Plans, implements, and develops policies for appropriate nutrition interventions and education, taking into account the age, gender, socio-cultural, economic, and health status of individuals and communities.
5 Effectively uses field-specific technological equipment and information technologies.
6 Acquires the ability to communicate in writing and orally in Turkish and a second foreign language on topics related to the field of Nutrition and Dietetics.
7 Acquires the ability for lifelong learning, access to scientifically proven information, and continuous self-renewal during and after education.
8 Acts with professional ethics and a sense of responsibility, demonstrating awareness of the universal and societal impacts of the dietitian profession and its legal consequences.
9 Can compare and discuss nutrition policies and food legislation both in the country and world experiences levels.
10 Can develop and organize training programs to provide adequate, balanced and healthy nutrition for individuals and groups, and can effectively use the communication and education methods and materials required for the sessions.
11 Can evaluate individual and cultural differences by having knowledge and practices of the traditions and cultures of the countries.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Laboratory
Application
Special Course Internship
Field Work
Study Hours Out of Class
Presentation/Seminar Prepration
Project
Report
Homework Assignments 2 4 8
Quizzes/Studio Critics 3 3 9
Prepration of Midterm Exams/Midterm Jury 1 40 40
Prepration of Final Exams/Final Jury 1 50 50
Total Workload 155