ECTS - Marketing Communications and Advertising
Marketing Communications and Advertising (GRT432) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Marketing Communications and Advertising | GRT432 | 2 | 0 | 0 | 2 | 3 |
| Pre-requisite Course(s) |
|---|
| - |
| Course Language | Turkish |
|---|---|
| Course Type | N/A |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture. |
| Course Lecturer(s) |
|
| Course Objectives | This course aims to teach; advertising and marketing notion, advertising language- graphic design relation, social effects of advertisement, strategy and application tactics, target customer, customer relations advertising methods, variety of materials, current technological opportunities, searching and examining advertisement design relations, solution phases of visual communication designs. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Advertising, historical development, basic concepts, media, society, advertising methods should be suitable for the purpose advertised functionality of the application that need to be informed about the formation of the hierarchical structure, the definition of advertising and communication, subject, and classification by type of advertisement, adv |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Definition, cognitive structure, history, types, artistic and functional properties of advertisement. | Students are going to be informed about the next week’s course subject each week. |
| 2 | Relations of advertisement, graphic design and production techniques. | |
| 3 | Strategies, tactics and types of advertisement’s graphic designing. | |
| 4 | Subject, target customer relations, current technology opportunities and advertisement graphic designing relations | |
| 5 | Scientific advertisement and effects on marketing | |
| 6 | Economic, psychological and social effects of advertisement | |
| 7 | Midterm | |
| 8 | Advertisement types and advertisement in campaign studies | |
| 9 | Effects of advertisement language on customer behavior | |
| 10 | Diversity opportunities on creative advertisement designing phase | |
| 11 | Diversified advertisement production studies. ( print, radio programs, shooting) | |
| 12 | Graphical design on designs and lettering typography relation. | |
| 13 | Advertisement and media ( media selection, press, broadcast, cinema, outdoor, p.o.p, display tools, sales incentives and public relations) | |
| 14 | Measuring advertisement effectiveness | |
| 15 | Election advertisements | |
| 16 | Final Exam |
Sources
| Other Sources | 1. Reklam ve Pazarlamadaki Yeri, Ünsal Yüsel |
|---|---|
| 2. Dünya’dan ve Ülkemizden her yıl seçilen en iyi reklam örnekleri |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | 1 | 10 |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | 1 | 20 |
| Presentation | - | - |
| Project | 1 | 40 |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | - | - |
| Toplam | 4 | 100 |
| Percentage of Semester Work | 40 |
|---|---|
| Percentage of Final Work | 60 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Acquires Art and Design culture and aesthetic knowledge, theoretical and applied knowledge about the discipline. | |||||
| 2 | Knows the legal regulations and processes about Art and Design. | |||||
| 3 | Has knowledge about interdisciplinary interaction associated with the relevant field of Art and Design. | |||||
| 4 | Describes the concepts, ideas, facts, and problems related with the field; perceives, designs, and applies them multi-dimensionally. | |||||
| 5 | Evaluates interaction with sub-disciplines related with the field, uses the information creatively. | |||||
| 6 | Works, undertakes responsibility, and carries out plans individually and as a group member. | |||||
| 7 | Identifies the learning requirements about the field, and directs his learning within a lifelong sense of social conscience. | |||||
| 8 | Uses information and communication technologies required by the field at least at an advanced level of Europe Computer Literacy License. | |||||
| 9 | Follows new information relevant with the field and communicates with colleagues using a foreign language (Europe Language Portfolio General Level: B1 Level). | |||||
| 10 | Creates projects supporting solution suggestions to problems in his field with qualified and quantified data; shares them with experts and non-experts. | |||||
| 11 | Converts concrete and abstract concepts into creative thinking, innovative and original products, analyzes the acquired information and skills with a critical approach. | |||||
| 12 | Is aware of national and international values of art and design, and acts in accordance with ethical values. | |||||
| 13 | Has knowledge, equipment, and aesthetic awareness about art culture and history that is necessary for carrying out successful studies related with the discipline. | |||||
| 14 | Has enough awareness about the universality of social rights, social justice, quality culture, and protection of cultural values and environment, occupational health and safety. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 2 | 32 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 7 | 4 | 28 |
| Presentation/Seminar Prepration | |||
| Project | 1 | 4 | 4 |
| Report | |||
| Homework Assignments | 2 | 3 | 6 |
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 2 | 2 |
| Prepration of Final Exams/Final Jury | 1 | 3 | 3 |
| Total Workload | 75 | ||