ECTS - English for Occupational Purposes II

Atılım University - ECTS INFORMATION GUIDE

English for Occupational Purposes II (ENG302) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
English for Occupational Purposes II ENG302 3 0 0 3 3
Pre-requisite Course(s)
ENG201, ENG202
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Demonstration, Discussion, Question and Answer, Drill and Practice, Problem Solving, Team/Group, Brain Storming.
Course Coordinator
Course Lecturer(s)
  • Instructor MDB Öğretim Görevlileri
Course Assistants
Course Objectives This course aims to enhance the students’ language skills and competencies in English in terms of workplace communication skills and help them to apply these skills in professional life. The students who complete ENG302 can be effective in oral and written interactions in social and business-related environments at level B2* (as an Independent User) as stated in Common European Framework of Reference.
Course Learning Outcomes The students who succeeded in this course;
  • Reading • get the main point(s) and specific information by reading various job-related texts, • grasp cause-effect relationships in the content of the reading texts, • make inferences and predictions based on the information in the reading texts, • develop a critical stance to reading texts, • apply appropriate reading strategies according to various text types,
  • Writing • write informative and introductory texts in job-related contexts to communicate effectively using functional language appropriately and accurately, • write effective business correspondences,
  • Listening • grasp main point(s) and specific information by listening to job-related audio texts and conversations effectively, • apply critical listening skills effectively by inquiring what they hear and comparing it with what they already know,
  • Speaking • exchange opinions and develop negotiation skills by using newly-learned job-related vocabulary appropriately in different contexts, • display effective discussion and negotiation skills, • start and maintain business-related conversations by using expressions to start, continue and end a conversation, • respond properly to job-related reading and listening texts by identifying gist and details and provide exemplification by relating to what they already know, • introduce a business idea to third parties by means of various visual methods.*
Course Content More detailed job-related communication skills;describing and organising meetings,developing communicational styles in various cultural settings,handling mistakes and apologizing,getting familiar with marketing styles and advertising,deciding how to adapt and market a product in different countries,

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to ENG302 Course syllabus and coursebook Course Memo
2 UNIT 1: Management Styles
3 UNIT 1: Management Styles
4 UNIT 2: Team Building
5 UNIT 3: Public Speaking and Business Presentation
6 UNIT 3: Public Speaking and Business Presentation
7 UNIT 4: Setting up a New Business
8 UNIT 4: Setting up a New Business
9 UNIT 5: Customer Service & Relationships
10 UNIT 5: Customer Service & Relationships
11 UNIT 4: Customer Service & Relationship
12 UNIT 5: Professional Development
13 UNIT 6: Crisis Management
14 PRESENTATION
15 PRESENTATION
16 REVISION

Sources

Course Book 1. Nearpod Digital Platform
Other Sources 2. MDB öğretim görevlileri tarafından hazırlanmış ek materyaller

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application 1 20
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics 1 20
Homework Assignments 1 20
Presentation - -
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury - -
Final Exam/Final Jury 1 40
Toplam 4 100
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing.
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. X
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. X
4 Students obtain knowledge about the use of new media tools both theoretically and practically.
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives.
6 Students obtain knowledge about the organizational communications structures.
7 Students obtain knowledge about various strategies of crisis management.
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields.
9 Students obtain knowledge about ethical principles and values of public relations and advertising
10 Students obtain knowledge about legal regulations of both communication law and advertising.
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices.
12 Students learn how to work in teamwork for PR and advertising researches and practices.
13 Students learn how to prepare and conduct various communicational activities of various organizations.
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches.
15 Students learn how to plan and conduct media and advertising campaigns.
16 Students learn how to use digital communication tools effectively and design a product.
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields.
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations.
19 Students have the capacity of following the latest developments at national and global levels.
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions.
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns.
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities.
23 Students have the capacity of forming and practicing brand management strategies.
24 Students have the capacity of dealing with the possible risks in organizations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 14 3 42
Laboratory
Application 1 4 4
Special Course Internship
Field Work
Study Hours Out of Class 16 1 16
Presentation/Seminar Prepration
Project
Report
Homework Assignments 1 5 5
Quizzes/Studio Critics 1 4 4
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury 1 4 4
Total Workload 75