ECTS - English for Occupational Purposes II

English for Occupational Purposes II (ENG302) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
English for Occupational Purposes II ENG302 3 0 0 3 3
Pre-requisite Course(s)
ENG101, ENG102, ENG201, ENG202
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Distance
Learning and Teaching Strategies Lecture, Demonstration, Discussion, Question and Answer, Drill and Practice, Problem Solving, Team/Group, Brain Storming.
Course Coordinator
Course Lecturer(s)
  • Instructor MDB Öğretim Görevlileri
Course Assistants
Course Objectives This course aims to: • help the students augment and consolidate their English language skills and knowledge and help them perform better in their professional lives after graduation, • enhance the students’ language skills and competencies in English in terms of workplace communication skills and help them to apply them in professional life. The students who complete ENG302 can be effective in oral and written interactions in social and business-related environments at level B2* (as an Independent User) as stated in Common European Framework of Reference.
Course Learning Outcomes The students who succeeded in this course;
  • By the end of ENG302, the students will be able to;
  • Reading • comprehend main point(s) and specific information by reading various job-related texts, • understand cause-effect relationship in the content of the reading texts, • make inferences and predictions based on the information in the reading texts, • develop a critical stance to reading texts, • apply appropriate reading strategies by identifying various text types,
  • Writing • write informative and introductory texts in job-related contexts to communicate effectively using functional language appropriately and accurately, • write a suggestion letter to recommend an employee, • plan and conduct a project by; - writing purpose, mission, vision, background and future plans for a business plan as part of the project, - introducing the processes and future plans of a business plan in a detailed report,
  • Speaking • exchange opinions and develop negotiation skills by using newly-learned job-related vocabulary appropriately in different contexts, • display effective discussion and negotiation skills, • start and maintain business-related conversations by using expressions to start, continue and end a conversation, • respond properly to job-related reading and listening texts by identifying gist and details and provide exemplification by relating to what they already know, • improve their oral presentation skills by making short presentations (when applicable), • introduce a company and/or the products/services of a company to third parties by means of various visual methods (when applicable),
  • Listening • grasp main point(s) and specific information by listening to job-related audio texts and conversations effectively, • apply critical listening skills effectively by inquiring what they hear and comparing it with what they already know.
Course Content More detailed job-related communication skills;describing and organising meetings,developing communicational styles in various cultural settings,handling mistakes and apologizing,getting familiar with marketing styles and advertising,deciding how to adapt and market a product in different countries,

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Introduction to ENG302 Course syllabus and coursebook Course Memo
2 UNIT 7: Management Styles Coursebook pp. 66-67
3 UNIT 7: Management Styles BUSINESS PROJECT TASK SHEET Coursebook pp. 68-69 & 145
4 UNIT 7: Management Styles PORTFOLIO I - SUGGESTION LETTER TASK SHEET & WORKSHEET & SAMPLE Coursebook pp. 72-73
5 BUSINESS PLAN TASK SHEET BUSINESS PLAN INPUT & SAMPLE BUSINESS PLAN WORKSHEET ASSIGNING THE BUSINESS PLAN
6 UNIT 8: Team Building THE 1ST DRAFT OF PORTFOLIO I (MOODLE SUBMISSION) Coursebook pp. 74-76
7 UNIT 8: Team Building COLLECTING THE BUSINESS PLAN (MOODLE SUBMISSION) Coursebook pp. 76-79
8 UNIT 8: Team Building Case Study: Motivating the sales team UNIT 9: Raising Finance BUSINESS PLAN FEEDBACK Coursebook pp. 80-82
9 WORKING ACROSS CULTURES - Managing international teams BUSINESS WEBSITE TASK SHEET Coursebook pp. 90-91
10 UNIT 10: Customer Service Coursebook pp. 96-98
11 UNIT 10: Customer Service BUSINESS WEBSITE SUBMISSION Coursebook pp. 98-101
12 UNIT 10: Customer Service Case Study: Hurrah Airlines BUSINESS PROJECT REPORT INPUT&SAMPLE BUSINESS PROJECT REPORT TASK SHEET Coursebook pp. 102-103
13 UNIT 11: Crisis Management PORTFOLIO II TASK SHEET BUSINESS WEBSITE FEEDBACK Coursebook p. 104
14 UNIT 11: Crisis Management BUSINESS PROJECT REPORT REVISION ORAL REFLECTION TASK SHEET IT DEADLINE PORTFOLIO MOODLE SUBMISSION Coursebook p. 105
15 UNIT 11: Crisis Management ORAL REFLECTION - BONUS ACTIVITY BUSINESS PROJECT REPORT MOODLE SUBMISSION Coursebook pp. 106-109
16 PORTFOLIO MOODLE SUBMISSION

Sources

Course Book 1. MARKET LEADER (Upper Intermediate Business English Course Book – 3rd Edition) David Cotton, David Falvey ve Simon Kent, Pearson
Other Sources 2. MDB öğretim görevlileri tarafından hazırlanmış ek materyaller

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application 1 25
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics 1 10
Homework Assignments 1 20
Presentation - -
Project 1 15
Report - -
Seminar - -
Midterms Exams/Midterms Jury - -
Final Exam/Final Jury 1 30
Toplam 5 100
Percentage of Semester Work
Percentage of Final Work 100
Total 100

Course Category

Core Courses X
Major Area Courses
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing.
2 Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. X
3 Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. X
4 Students obtain knowledge about the use of new media tools both theoretically and practically.
5 Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives.
6 Students obtain knowledge about the organizational communications structures.
7 Students obtain knowledge about various strategies of crisis management.
8 Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields.
9 Students obtain knowledge about ethical principles and values of public relations and advertising
10 Students obtain knowledge about legal regulations of both communication law and advertising.
11 Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices.
12 Students learn how to work in teamwork for PR and advertising researches and practices.
13 Students learn how to prepare and conduct various communicational activities of various organizations.
14 Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches.
15 Students learn how to plan and conduct media and advertising campaigns.
16 Students learn how to use digital communication tools effectively and design a product.
17 Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields.
18 Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations.
19 Students have the capacity of following the latest developments at national and global levels.
20 Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions.
21 Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns.
22 Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities.
23 Students have the capacity of forming and practicing brand management strategies.
24 Students have the capacity of dealing with the possible risks in organizations.

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 14 3 42
Laboratory
Application 1 3 3
Special Course Internship
Field Work
Study Hours Out of Class 16 1 16
Presentation/Seminar Prepration
Project 1 3 3
Report
Homework Assignments 1 4 4
Quizzes/Studio Critics 1 3 3
Prepration of Midterm Exams/Midterm Jury
Prepration of Final Exams/Final Jury 1 4 4
Total Workload 75