Media and Society (PR236) Course Detail

Course Name Course Code Season Lecture Hours Application Hours Lab Hours Credit ECTS
Media and Society PR236 3 0 0 3 5
Pre-requisite Course(s)
Course Language English
Course Type N/A
Course Level Bachelor’s Degree (First Cycle)
Mode of Delivery Face To Face
Learning and Teaching Strategies Lecture, Discussion, Question and Answer.
Course Coordinator
Course Lecturer(s)
Course Assistants
Course Objectives This course focuses on providing necessary knowledge about the mass communication for the students in public relations and advertising.
Course Learning Outcomes The students who succeeded in this course;
  • Understand the basic concepts such as mass, media, mass media and mas media related terms.
  • Learn the history, devlopment, organization and practice of mass media
  • Discuss the prevailing issues in mass media.
  • Recognize the social, economical, political and cultural functions of mass media
Course Content The content of the course is presented in the weekly course description.

Weekly Subjects and Releated Preparation Studies

Week Subjects Preparation
1 Orientation
2 On the basic concepts such as mass, media, mass media and mass communication 23-25
3 Production, producer and product in mass media. 41-62
4 Development, structure and function of mass media: Books, Printing, Press 41-62
5 Development, structure and function of mass media: Radio 41-62
6 Development, structure and function of mass media: Cinema 41-62
7 Midterm Exam
8 Development, structure and function of mass media: TV 67-108
9 Development, structure and function of mass media: Internet 67-108
10 Development, structure and function of public relations and advertising 111-125
11 Control of mass media: Freedom of the press, censorship, auto-control 209-223
12 Prevailing issues on media representation 231-280
13 Prevailing issues on media representation 231-280
14 International mass communication 361-369
15 International mass communication 361-369
16 Overall discussion


Course Book 1. Erdoğan, İrfan (2014). Medya Teori ve Araştırmaları. Ankara: Erk.

Evaluation System

Requirements Number Percentage of Grade
Attendance/Participation - -
Laboratory - -
Application - -
Field Work - -
Special Course Internship - -
Quizzes/Studio Critics - -
Homework Assignments - -
Presentation 1 15
Project - -
Report - -
Seminar - -
Midterms Exams/Midterms Jury 1 35
Final Exam/Final Jury 1 50
Toplam 3 100
Percentage of Semester Work 50
Percentage of Final Work 50
Total 100

Course Category

Core Courses
Major Area Courses X
Supportive Courses
Media and Managment Skills Courses
Transferable Skill Courses

The Relation Between Course Learning Competencies and Program Qualifications

# Program Qualifications / Competencies Level of Contribution
1 2 3 4 5
1 1 - To be able to utilize the theoretical and practical knowledge acquired in the fields of International Trade and Logistics with an interdisciplinary approach in developing expertise on the track of the progress in the globalized business world
2 2 - To exercise managerial skills by conducting his/her competences in the fields of International Trade and Logistics actively into real processes
3 3 - To be able to communicate effectively both in written and oral forms with the peers in the department where he/she holds a position and organize professional development activities
4 4 - To assess the basic and current dynamics of flexible and open fields of International Trade and Logistics in a theoretical framework
5 5 - To solve the complex problems in the fields of International Trade and Logistics with analytic and independent thinking ability and capability to synthesize them with embracing versatility
6 6 - To keep professional capabilities updated through improving business practicum by keeping track of the changes and innovations in the sector
7 7 - To have the characteristics to interpret, inquire and deepen the knowledge acquired during the education process within the existing economic conjuncture
8 8 - To have the necessary organizational skills and responsibility to create flexible, efficient and rapid solutions to the existing and possible problems with an innovative approach by facilitating sectoral coordination through the practices of International Trade and Logistics.
9 9 - To be able to use the current and widely used field specific information and software programs besides having up-to-date technical equipment and multiple language skills needed by private sector in both national and international platforms.
10 10 - To possess the competency in the English language to be able to communicate in every platform effectively, due to the international characteristic of the field they studied
11 11 - To become individuals having high intellectual and social capacity, vision and moral values and the ability to adapt to group communication

ECTS/Workload Table

Activities Number Duration (Hours) Total Workload
Course Hours (Including Exam Week: 16 x Total Hours) 16 3 48
Special Course Internship
Field Work
Study Hours Out of Class 14 1 14
Presentation/Seminar Prepration 1 15 15
Homework Assignments 1 10 10
Quizzes/Studio Critics
Prepration of Midterm Exams/Midterm Jury 1 15 15
Prepration of Final Exams/Final Jury 1 15 15
Total Workload 117