ECTS - Preparation for Professional Life
Preparation for Professional Life (HUM112) Course Detail
| Course Name | Course Code | Season | Lecture Hours | Application Hours | Lab Hours | Credit | ECTS |
|---|---|---|---|---|---|---|---|
| Preparation for Professional Life | HUM112 | 3 | 0 | 0 | 3 | 4 |
| Pre-requisite Course(s) |
|---|
| none |
| Course Language | Turkish |
|---|---|
| Course Type | N/A |
| Course Level | Bachelor’s Degree (First Cycle) |
| Mode of Delivery | Face To Face |
| Learning and Teaching Strategies | Lecture, Discussion, Observation Case Study. |
| Course Lecturer(s) |
|
| Course Objectives | Teaching the undergraduates about the way they will follow in professional life after graduation. Explaining the modes of manners and attitudes to be adopted in professional life as well as teaching how to manage time and methods of work. Providing the new graduates with a vision regarding their careers and helping them to make appropriate planning for their qualifications. |
| Course Learning Outcomes |
The students who succeeded in this course;
|
| Course Content | Greeting others kindly and politely; personality traits, body language and smiling; introduction to professional life; preparing CV and resume and preparation for interviews; the concept of being a good human: ethical conduct; the manners of new generation in business life; time management and its importance; addiction in business life, the limits of the work environment, challenges in professional life. |
Weekly Subjects and Releated Preparation Studies
| Week | Subjects | Preparation |
|---|---|---|
| 1 | Manners, reverence, introducing oneself, greeting others (assisted with visuals). | Related Resources |
| 2 | Professional life: Welcome to real life. Choosing a career means choosing a lifestyle. The difference between interest and skill. | Related Resources |
| 3 | The file that must be studies before entering professional life. We are all different: Types of personality and body language. Smiling and communication. | Related Resources |
| 4 | The road to professional life: Preparing CV and resume. | Related Resources |
| 5 | The road to professional life: Preparing CV and resume. | Related Resources |
| 6 | Seven different Interview techniques. | Related Resources |
| 7 | Ethics in Professional life: Being a “naive” and “good” person in professional life. | Related Resources |
| 8 | Midterm | Questions prepared by the course instructor |
| 9 | The manners of new generation in professional life and respect to seniority and experience. Analog human/ digital human. | Related Resources |
| 10 | Time management in professional life and addiction. The use of social media, telephone and the internet (assisted by visuals). | Related Resources |
| 11 | The topics that should be avoided in conversations in business life. The balance between authority and responsibility. | Related Resources |
| 12 | Writing petitions. The reality of e-mail (Not only electronic mail but also “evidence mail”) | Related Resources |
| 13 | Not always good things happen in professional life: Entering the maturity. Challenges and negativities in professional life, punishment and mobbing. | Related Resources |
| 14 | Work techniques / smart technique. The benefits of Erasmus and similar programs. | Related Resources |
| 15 | The management of expectations and continuity of education. Professional life is not a 100-meter run but a marathon. | Related Resources |
| 16 | Final Exam | Questions prepared by the course instructor |
Sources
| Course Book | 1. 1. Uygur Alper, Yemeğe Kurt Gibi Saldırılır mı?, Birinci Baskı 2010, Yapı Kredi Yayınları. |
|---|---|
| 2. Giblin Less, İnsan İlişkilerinde Ustalık, Birinci Baskı 1998, Sistem Yayıncılık. | |
| 3. Litteuer Florence, Kişiliğinizi Tanıyın, Birinci Baskı 1995, Sistem Yayıncılık. | |
| 4. Carnegie Dale, Etkili ve Güzel Konuşma Tekniği, Birinci Baskı 1994, Deniz Yayınevi. | |
| 5. Carnegie Dale, Dost Kazanma ve İnsanları Etkileme Sanatı, Birinci Baskı 1995, Sistem Yayıncılık. | |
| 6. Robbins Anthony, Bir Dosttan Pusulalar, Birinci Baskı 1996, İnkılap Kitapevi. | |
| 7. Cüceloğlu Doğan, Yeniden İnsan İnsana, Sekizinci Baskı 1994, Remzi Kitabevi. | |
| Other Sources | 8. Konu ille ilgili diğer güncel bilimsel yayınlar. |
Evaluation System
| Requirements | Number | Percentage of Grade |
|---|---|---|
| Attendance/Participation | - | - |
| Laboratory | - | - |
| Application | - | - |
| Field Work | - | - |
| Special Course Internship | - | - |
| Quizzes/Studio Critics | - | - |
| Homework Assignments | - | - |
| Presentation | 1 | 20 |
| Project | - | - |
| Report | - | - |
| Seminar | - | - |
| Midterms Exams/Midterms Jury | 1 | 30 |
| Final Exam/Final Jury | 1 | 50 |
| Toplam | 3 | 100 |
| Percentage of Semester Work | |
|---|---|
| Percentage of Final Work | 100 |
| Total | 100 |
Course Category
| Core Courses | X |
|---|---|
| Major Area Courses | |
| Supportive Courses | |
| Media and Managment Skills Courses | |
| Transferable Skill Courses |
The Relation Between Course Learning Competencies and Program Qualifications
| # | Program Qualifications / Competencies | Level of Contribution | ||||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | ||
| 1 | Students obtain fundamental knowledge about the theoretical approaches, concepts, research methods and techniques of public relations, advertising, media, marketing and integrated marketing. | |||||
| 2 | Students obtain interdisciplinary knowledge about political, cultural, economic and social process within local, national and international levels. | |||||
| 3 | Students obtain knowledge about the effective use of digital media intended for public relations, advertising, marketing and integrated marketing. | |||||
| 4 | Students obtain knowledge about the use of new media tools both theoretically and practically. | |||||
| 5 | Students obtain knowledge about the design and development of any public relations and advertising campaign based on the target group and strategic objectives. | |||||
| 6 | Students obtain knowledge about the organizational communications structures. | |||||
| 7 | Students obtain knowledge about various strategies of crisis management. | |||||
| 8 | Students obtain knowledge about required research, planning, methods and techniques within public relations and advertising fields. | |||||
| 9 | Students obtain knowledge about ethical principles and values of public relations and advertising | |||||
| 10 | Students obtain knowledge about legal regulations of both communication law and advertising. | |||||
| 11 | Students learn how to communicate with both local and foreign, academic and non-academic stakeholders in order to conduct PR and advertising researches or practices. | |||||
| 12 | Students learn how to work in teamwork for PR and advertising researches and practices. | |||||
| 13 | Students learn how to prepare and conduct various communicational activities of various organizations. | |||||
| 14 | Students learn how to collect information, analyze and present the findings of PR, advertising, marketing and consumer researches. | |||||
| 15 | Students learn how to plan and conduct media and advertising campaigns. | |||||
| 16 | Students learn how to use digital communication tools effectively and design a product. | |||||
| 17 | Students have the capacity of using theoretical background and conducting methodologies in order to gather information, analyze and interpret within PR and advertising fields. | |||||
| 18 | Students have the capacity of understanding the social-cultural context of PR and advertising practices for the related organizations. | |||||
| 19 | Students have the capacity of following the latest developments at national and global levels. | |||||
| 20 | Students have the capacity of taking the responsibilities for the possible problems in any PR program or campaign and develop creative solutions. | |||||
| 21 | Students have the capacity of using various applications and technological tools to conduct PR and advertising programs and advertising campaigns. | |||||
| 22 | Students have the capacity of exercising the ethical codes based on national and international professional standards in PR and advertising activities. | |||||
| 23 | Students have the capacity of forming and practicing brand management strategies. | |||||
| 24 | Students have the capacity of dealing with the possible risks in organizations. | |||||
ECTS/Workload Table
| Activities | Number | Duration (Hours) | Total Workload |
|---|---|---|---|
| Course Hours (Including Exam Week: 16 x Total Hours) | 16 | 3 | 48 |
| Laboratory | |||
| Application | |||
| Special Course Internship | |||
| Field Work | |||
| Study Hours Out of Class | 14 | 3 | 42 |
| Presentation/Seminar Prepration | |||
| Project | |||
| Report | |||
| Homework Assignments | |||
| Quizzes/Studio Critics | |||
| Prepration of Midterm Exams/Midterm Jury | 1 | 4 | 4 |
| Prepration of Final Exams/Final Jury | 1 | 6 | 6 |
| Total Workload | 100 | ||